How To Get 8x More Leads #shorts

And this is why we picked Facebook instead of direct mail. We're going to break it down for you. We're going to do the math real quick. The average agent is paying about 40 bucks a lead for direct mail. You're closing one in five. That's a 20% conversion rate. A pack of 20 leads will cost you about 800 bucks. So the average annual premium from a direct mail lead is about $61 a month for a final expense policy. And let's assume you're at 100 point comp. That's $800 that you spent on leads. You generated about $2,928 in revenue, so you got about a 3.66 return on your lead budget. I mean, you could run a business off of that. But let's look at Facebook leads, and we'll say you only close 8%. Right? So you buy 100 leads, you're closing eight. And we'll assume each lead costs you about five bucks if you're generating them yourself. So with the same $800 lead budget, you're gonna get 160 leads, eight times the amount you would have gotten with direct mail. You're just getting a higher volume because they're so much cheaper to produce than those direct mail leads.