A short YouTube clip (shorts) by Timothy Schucker arguing that YouTube creates a celebrity-like appeal similar to TV in the 1990s/2000s. Because even small influencers can build personal brands on YouTube, prospects often arrive already favorably disposed — meaning sales are frequently driven by the person/brand rather than a hard sell.
The one thing YouTube, I'll say gives you is a celebrity like appeal. Just like TV used to be in the 90s or the 2000s is that if you're on TV, people just assume you're the greatest. They liked you, they thought you're cool, and that's what YouTube does on a micro scale. Now even small time influencers can create their own brands and by the time you talk to your prospect, they're already sold on you because that's really what drives a sale in any type is the person behind it.
