A brief YouTube short by Timothy Schucker teaching how to improve the first seven seconds of a cold call. Advises using an upbeat, high-energy, familiar tone and provides a specific script to open calls that uses a permission-style question and a confirming close-ended question to secure engagement.
If you're tired of getting hung up on in cold calls, watch this. The first seven seconds of a cold call set the tone for whether or not the prospect is going to buy. You don't have the suit and tie like you do with the old days. So we've got to dress our voice up like absolutely professional. Means we need to be upbeat, means we need to have high energy and we need to come in with a familiar tone because nobody wants to hang up on somebody that they know. So try this intro in your next call. Hey, is John there? And just wait for the reply before you swoop in. And as soon as they reply, drop this one on them. Hey, John, it's Julian. I was just getting back to you about that form that you filled out about the final expense program. It looks like you filled out that your birthday was, you know, 8 12, 1987. Is that correct? Using this upbeat tone, sounding familiar, and asking the close ended question is going to get them to seal the commitment to talk to you by answering the question so that you can continue on with your sales process.
