Timothy Schucker uses a pizza-restaurant analogy to explain how to pick an IMO or agency partner when starting with $100,000. Choose someone like Tony, who takes higher equity but brings proven franchise experience, over John, who takes little equity but offers minimal help. Avoid agencies that demand large shares without providing real support.
Imagine you're given $100,000 to start a pizza restaurant but it turns out you know absolutely nothing about the pizza business. So your first move is to partner with someone who actually knows what they're doing. You're deciding between two guys, John and Tony. John is only asking for 10% of the business. He offers to connect you with his vendors for ingredients and answer the semi occasional phone call but he doesn't really want to help that much. However, Tony on the other hand is asking for 30% of the business but he has 20 successful franchises and a copy paste proven to work model to help you go from a pizza no nothing to a pizza kingpin. Unfortunately there's IMO's out there that want to offer John level Support but want 50% of your business. So the money is in finding the perfect balance. Partner with an agency. You need to think of them as a partner. Whenever you write business you are paying them a percentage of your profits so make sure that they earn their override.
