A short how-to from Timothy Schucker about selling life insurance to friends and family without being annoying. Key tactics: be honest—simply tell your network what you offer and why you believe in it (treat it like recommending a restaurant)—and use a prospecting list method called the Rolling 100 (recommended to start with 20) combined with social media to expand reach.
I'm going to show you how to sell life insurance to your friends and family without coming off as annoying. Or push. First, let's talk about why you should serve your warm market. If you genuinely believe in the product that you're selling, you should make sure that your friends and family know about what you're doing. But let's talk about how to do it without being annoying and without being pushy. And the key to not being annoying is super simple. Just be honest with them. All you need to do is just tell them what you offer and how you think it might benefit them. So try approaching this like you're recommending a restaurant to a good friend. Explain why you started selling life insurance and how much you believe in it. Just make one quick, simple post. On each of these platforms that you have. We're going to use a concept called the Rolling 100. The Rolling 100 is where you basically make a list of 100 people and every time that you somebody tells you no, you just add another name to the list within your network. And so the goal is to constantly keep 100 people on the list at all times. Hence rolling 100. But here's the thing. I just want you to do this with 20 people. Now. When you combine social media and you're rolling 20 list now, you're going to have a massive base of people to reach out to to get the ball rolling.
