Timothy Schucker explains how to work Facebook self-generated leads. Contact them within 60 seconds to five minutes: an MIT study found this timing increases closing rates by roughly 900% compared to waiting longer. Frame your message around what they actually asked about, not a generic pitch.
Approximately a 900% increase (per the MIT study referenced).
So you just generated your first lead and you're wondering what to do next. I'm going to go over all of that here. But first, before any of what I'm about to tell you, you can't get there unless you do this part. The first thing to remember when you're working your Facebook leads is that you want to get to them within five minutes. MIT did a study that if you get to a lead within 60 seconds to five minutes, you actually have a 900% increase in being able to close that lead versus if you wait even five minutes after that. Because they're fresh, they're thinking about it, and that's exactly what's on their mind at that time. The next thing to remember is when a lead fill out the form. If you're calling them, hey, did you want life insurance? They're going to hang up on you, they're not going to talk to you. This might sound crazy to some people out there, but I've heard this, I've seen this, and it happens every single day. But you also want to make sure you're touching on the point of interest every single time. Because if you're not calling them in the first five minutes, you're going to lose deal after deal. Because if it's a 900% increase in your chances of closing them, think about how much drop off is after three months when you get back a direct mailer. And that's one of the reasons that we decided to go with Facebook self generated leads.
