I made $3.4 million with my ai agency in 2025 (just copy me)

Alrighty, what is going on? Ladies and gentlemen, we got a exciting live stream for you guys today. We're going to be giving you guys all of the sauce, no holds barred, literally every single thing that it took US to make $3.4 million with our AI agency last year. This year should be a lot more and a lot more profitable. So stay tuned for the updated sauce for 2026. But we're going to be giving you guys all of the sauce that took us from, I think we did like maybe 500k in 2024 to 3.4 mil in 2025. So not a bad level up. But without any further ado, let me share my screen. I put together a whole PowerPoint presentation with you guys using AI, which we'll talk about. So let me just. Just going to give the sauce. Just going to give it all away. Cool. Share my screen and we're going to dive right on in. Amazing. Actually, let me move my Streamyard into another tab and let's get rolling. Cool. So I'm going to touch on like some of the marketing stuff and the fulfillment kind of stuff. Jul's going to talk about sales setting and cs. You don't know what that means. Stay tuned. But yeah, let's dive in. So I made $3.4 million last year with my AI agency. Here's how. As you guys can see, we literally pulled screenshots. These aren't even stripe screenshots, These aren't WAP screenshots. This is literally screenshots of deposits into our bank. So I don't know how you would fake this. Maybe you could, but it would be more work to try and fake that as opposed to just doing it. So 3.4 million. You can see the revenue progression and then a little bit of a regression towards Q4. We're now back on track in Q1 of 2026. And to show you guys, this isn't just like one little random thing that we did in 2025. And now we're going to sell a course. Can you put your typewriter on silent if you don't mind, my brother? Yep. I appreciate you. This isn't just something we did like one time. This is literally two days ago. Revenue 21, 000. And then yesterday's revenue was 30, 000. So we're still in the trenches, actively building our business, scaling this thing and, you know, trying to crush it every single day. Here's what we did. 500, 000 at a month, technically 495, 000 this was in August, which was our best month overall in the business. All right, so let's walk through what do we actually do? And then we're going to break down kind of the five key pillars. What actually goes into running this business? So we install AI marketing systems for insurance businesses. Now, what the hell does that actually mean? Stay tuned. I will explain. So there's five key pillars to the business that we run. Number one is a cold traffic friendly offer. Two is dialed in marketing systems. Three is a high performance sales team. Four is relationship management with the customers. And five is service, fulfillment and delivery. All right, so we're going to dive into pillar number one, which is ultimately creating the right offer. But what I think is more important is doing. Doing something I call finding a landmine of demand. And Julian, feel free to jump in here at any point and add to this as I'm going through it. But the biggest thing that we've learned because we've made probably, I mean, we've made dozens of combinations of offers in our time in business, is it's not just about making the best offer ever, but it's about making the best offer ever to the right avatar. That is the key. That's kind of like one of the things I think is a little bit left out of the book, $100 million offers is it's not about. It's not just about making the best offer in the world, but it's about making the best offer in the world to the right avatar that can pay you. Okay, so finding a landmine of demand, for example. I'll give you guys an example of a great offer that would attract the wrong people. Well, then help me out with this. What would be a perfect example of like a. A great offer that would attract the wrong avatar? I don't want to say crazy out of pocket.

Yeah, I was gonna say the other thing to keep in mind is also making the right offer to the right person at the right time. The right time is, is one of the biggest things because I'll give you an example of a bad offer on one of the videos that I'm making that I'll talk about, which is a bad offer would be, let me install my client acquisition system for dental offices, and I make the offer to somebody who just graduated dental school yesterday, right? And they're strapped with 400 grand in student loans, no capital, and they're looking for a job. And it's sure there's still a dentist and the offer is great. Like they want it. They want unlimited customers and they want to make more money and they want to get rich. But, like, it's the right off the great offer to the right person at the wrong time and technically in some ways the wrong person because the offer is not actually designed for them. So that. That I think would probably be the best example I could think of.

Yeah. Or, you know, if you stand on the side of the road and you have a sign that says free food, like you're going to get a lot of people that are interested, but you're probably not going to get like the right avatar or. Perfect example, when we sold insurance, because we used to sell insurance door to door, they would market and they would send out mailers that said, send this back for a free Walmart gift card. Irrefusable offer. But think about who that's going to attract. Right? So finding a landmine of demand is not just about finding something that people want, but it's about finding something that the right people will literally, you know, sell their firstborn kidney to get. All right, so what we did when we first got started is we did a guarantee strategy. All right? Now, full transparency. I do not recommend making a guarantee like this one that we made. From my understanding, it's technically a little bit in a gray area in terms of like FTC compliance and whatnot, because you don't want to make income claims.

So what I would have said instead.

Is you'll get X number of clients or something. But this is how we got started. And then I'll tell you what helped us scale to 3.4 mil. The biggest thing here is when you're first getting started, you want to do a retainer model with a guarantee. Okay. So you're going to charge them 1500, two grand, three grand, four grand, five grand a month. And in exchange, they're going to get a guarantee of blank. Right. You're guaranteeing blank result or they don't pay or you work for free. Right. The reason you do that is it create. Yes, it creates an easier sale on the sales side. I'll let Julian jump in here in just a moment. But also with a guarantee, it helps you get more clicks and more leads and more appointments. Okay, so what we did, what we were running at the beginning of the year is we were running a. I think it was. It was. We guarantee you'll sell 30 grand per month or you don't pay or might have just been 30 grand over three months. Honestly, I don't remember. I hated that guarantee. But it was, you sell. It was, you sell Blank or you don't pay. So we could say that in the ad, right? I'm sitting here in an ad. Hey, if you're an insurance agent, we literally guarantee that you will sell blank or you don't pay. Right? Like, think about the power of an ad. Like, that attracts a ton of people. And the way you structure your guarantee is you just make it so the way that in your agreement, hey, we guarantee you'll hit X if you do. And then you just list out the stipulations. And you don't want to make them like crazy, but you just need to make them things that if they actually did those stipulations, they would get the result. And we were able to scale pretty quickly to 100 grand a month using this strategy. And we never paid out the guarantee one time, not once. Nobody ever did the things and then didn't get the result ever. Never happened. Okay? So that's something that I would highly recommend starting with. Julian, anything you want to touch on on, like, guarantee here?

Couple things. First and foremost, when you're writing a guarantee, it shouldn't be unbelievable where it's like, you need to work 80 hours a day to qualify. It's like, that's just not realistic. But it also shouldn't be to the opposite side of the spectrum where you're like, hey, I guarantee that you'll do this and you only have to do whatever for five minutes a day, unless that's what it takes to get there. Make it a stipulation that if they do this action, there's no way they wouldn't get the result. And if they don't get the result, it's literally the only reason why they wouldn't is it's your fault. So that way it's actually fair for both parties. Otherwise you're going to attract the wrong people that are like, basically lazy or you're going to end up setting the wrong expectations, et cetera. So that's one thing I would say is worth noting. And the other thing that I would also focus on is I would also focus on when you're selling it. Don't try to sell them the guarantee. Try to sell them the outcome. And the guarantee is like the last. The last straw that kind of closes them. So it's not like you don't lead with all. Don't. Don't lead with every card that you have in the sales process. Start with what your main core offer is. And then once they're like, yeah, you know, they're like right on the fence. That's when you're going to bring the guarantee into play. But you shouldn't just be like a guarantee hoe where you're just trying to sell your guarantee every which way from Sunday, or your life is going to be very hard and very frustrating and you'll have the wrong types of clients.

Yeah, we tried that one time. It sucked. Yeah. So, yeah, really the main purpose of a guarantee is, like, it gets people to click on your ads. Because what you got to realize is, like, your clients, potential clients, or current clients, right. Depending on where you're at in your journey. Imagine, like, you guys ever, like, just picture this, right? Like in Spain, they have, like, the running of the bulls, right? And, like, imagine they're running in the running of the bulls. Like, think about the amount of stimulation and things that would be going on. And then there's all these, like, these narrow streets with these buildings, and there's people in the windows just like yelling things down at the people running from the bulls, right? They're just being shouted at constantly. So that's basically like. That is what your clients are going through. They're going through their own things in life. They're running from the bulls. And then they got all these people shouting things at them randomly from, like, the high tops of the windows. In all reality, for something to stand out enough for you to click on it and then go book an appointment, it has to be a pretty good offer that you're shouting, right? Everyone's shouting at them. What you say needs to stand out enough that they pay attention. Right. And so I like that analogy because it just kind of like puts a visual of it. You're just one of those people shouting from the windows. You're just one of those people on their feed yelling an offer at them. Why would they click on your offer? What is different about it? That's what you need to get down. So the next thing that we did was. Okay, yeah, so what actually took us to. What actually took us to 3.4 mil and allowed us to scale is we. We switched our offer from the guarantee offer and we started creating a branding package. Okay. So we found that. And we had seen this, like, before briefly. The agents really liked the idea of being in their own ads. Okay. Because I'll give you a little bit of context on our industry. Most of the leads and most of the marketing that people work and buy. You know, I gave you guys the example of what we did. When we started. It was like free Walmart gift card mailers. And then you would Go out and knock on their door and try to sell them life insurance. Like a lot of that industry is based on bait and switch marketing. Bait and switch marketing, right. And there's not transparency in terms of what the lead vendor is saying in the ad and then what you are buying and getting in terms of a customer. So, you know, you'll call the agents, will call their leads, and it'll be like someone thinks that they're getting like a free toaster or some free government benefit or some, you know, magical retirement account that makes them a millionaire. It's just all this bullshit that they're dealing with. And so what we said is like, hey, we will put you in the ad. You're going to be in your own videos. And so as they're going through your funnel, they see your face, you know, the messaging that they're seeing. So you're attracting higher quality clients and simultaneously you're positioning yourself as an expert. Right. The same way Julian and I are here on these lives. Like, you know, we have people that DM us on Instagram and are like, hey, can I pay you for coaching? I could have literally just made all this stuff up, faked all the screenshots. But because I'm positioned as the expert, I'm in these videos, you know, I'm doing the live streams. Like, it gives you this level of authority. And so there was the same concept in terms of what we were selling our clients. You get to be in the ads, you get to be in the videos. You are positioned as the authority. And it was a unique mechanism, right? A unique mechanism, which means it is a different way of getting the result than what other people are offering them. And so it worked really well. No one had heard that we could charge about two and a half times more than what we were charging for our other products. We charged $15,000 for three months for this product versus $8,000 for three months for the other product before it was 7,000. So a little bit of effort and then we upped it to 8,000.

I think there's some stuff that I think here is, is also important because the mark, the marketplace is an ever evolving thing. Yes, it's an ever evolving thing. So you don't nail it, scale it, and you ride off into the sunset permanently it. You nail it, you scale it and you have to continue to try to beat the control. Now we've got guys, some of them might have even seen our videos. We got guys that'll come in, they try to copy our offer and do it for a fraction of the price. And obviously they don't know what we know, and they don't have the connections or resources that we do. So their product doesn't get the same results that we do. And then they end up getting cooked. They get charged backs, refunds, all sorts of problems that come up for it. But it's because they're also trying to copy our offer. Exactly. And then just charge less for it, which isn't a terrible strategy. I guess it's not the end of the world. But if you don't know how to deliver, it sucks. But the reason why I'm saying this is that now we're even going into a new evolution of us building out products that we're testing and offers to be able to be even better. And so, like, if you're going into a new marketplace, the offer, if everyone is. If they're running through the streets with the bulls and everyone's screaming like, get 10 more clients a month. 10 more clients a month. 10 More clients a month. And all of it using. And it's the same thing. The best way to stand out is going to be a unique proposition, basically a unique mechanism that works for you that you are able to get the results with. And then the next upgrade, like the bonus. And I talk about this in the video that I'm making on my channel with offer creation and all of that. But the next up level is then going to be, how can I get the same outcome with basically less effort and ultimately lower risk, if possible? So it's like, for example, get 10 clients a month, and, like, they have to sell them. The next up level would be like, hey, we're gonna close 10 clients a month for you. You just have to fulfill it. For example, that would be like the next up level there. And then like, somebody's gonna copy you, and then you're gonna have to keep up leveling. But this is how the marketplace develops.

And creates exactly what they talk about in breakthrough advertising. It's market sophistication.

Yes, yes, exactly. But if it evolves, the customer wants the better. They want a better experience, and someone's going to give them a better experience. It might as well be you, because then you can charge whatever you want and you can be an industry leader like we are in our industry. And nobody will ever be able to touch you if you stay ahead of it. But if you get comfortable, you will get cooked. That is the thing. I didn't want to mention that.

So every time. Yeah, I think that's super valuable. Cool. So we'll move on from the offer to the ad. So the cool thing is when you have a really good offer, your ads don't need to be anything. Like, you don't need to dance around and do anything super crazy. Okay. I'm trying to think of a good example. Like Viagra, right? Viagra literally can just state exactly what, what exactly what their product does. And people want it just by the nature of the market, you know, like, there's always going to be a need and a demand for that, right? Like, they don't need to add what I call window dressing, right? Like, they don't need to tell you a story about Bob who was 54 years old and his wife didn't love him anymore. And then he. Like, they don't need that. They literally just say, hey, if you have this problem, get this solution. You see what I'm saying? And so when you have a good offer, you can really do that, right? For example, with the 30 grand a month offer, we guarantee you sell 30 grand. All I had to do is say that. And then I could just say, here's why we can actually deliver that result. Okay. There's another guy, Cole Gordon, who's very big in the space, and his ads are literally just like, hey, I'll place a proven appointment setter inside your business, and if they don't perform, you don't pay. Like, that's majority of the time, that's literally for the whole ad. And then the remainder of the ad is just him proving that he can actually fulfill that. So if you have a really good offer, you know, if it's, hey, we'll literally get you five clients a month guaranteed or you don't pay, then it's just like, that's the ad. And then the rest of the ad is just why you can actually deliver that and why you're better. Okay. And then the other, the other key, like that, that's the biggest thing I give you. Just keep your ads very simple. The more simple, the faster you can just tell them that you're gonna give them what you want, the better. Like, I've tried all the fancy shit. Just do that. The faster you can tell them that you're going to give them what you want, the better. And then just make a ton of ads saying that in different ways. That's really what I think.

Some of our best to illustrate that point, some of our best ads ever were like the offer with photo, text. Not even like.

Not even.

Yeah, like literally just simple stuff like this. Not even like dancing monkey on a screen. The more you have to, like, window dress it, as Tim called it, the more you have to dance and do acrobat. I called it up. We had. We used to have a Cirque du Soleil sales pitch. Like, the more you have to do acrobatics to try and get someone to buy, the less attractive your offer is. And so the more, like, leg work you have to do to try and disseminate it versus you can go and run an ad like this and it's, like, pretty ugly and it just crushes because the offer's good.

Yeah, 100%. 100%. And, like, so I'll show you guys some examples. We obviously not all of our ads are AI. Sometimes I just film them. Sometimes it's literally easier for me just to film it than to go create a whole V3 ad. But the nice thing is, bro, you solving a Rubik's Cube over there. What's going on, dog?

Sorry, I'm sending you a message.

All right, so with video ads, we use like, V3 and Nano Banana to create those. I have tutorials on this channel that show you how to do that. Image ads. You can literally just like. So what we do with these is I'll take like an. An ad like this. I'll just like type it out on Canva and then I'll plug it into Chat GPT and I'll be like, make this in front of a volcano. You know what I mean? Or make this in front of this. Put the text in the sky just like random like that. And it just works because it stands out and it's unique. So, like, these are some examples. These two are made with AI. This is literally. I just made it on my iPhone with notes app. And you see how, like, direct. It's just attention clients. Get this thing. Click. Learn more to see how this was when we were advertising a webinar. So a little bit different. But this is to show you guys examples like, these are just made with AI and you can just make tons and tons and tons and tons of variations and iterations. Example of a video. Let me make sure. I'm going to play this. Make sure the sound. Can you guys hear the sound? Whoops. I'm gonna have to do something different. Can you hear it?

I can't hear anything.

Hold up. Stop. Share Present. Share Screen. Share Entire screen. Share. Boom. Boom. Cool. All right. This ad is obviously entirely made with AI.

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Step two, once they click your ad, we send them to an educational video that positions you as an expert and educates your prospects on what you do. Step three, the AI chatbot takes over to qualify the lead leads and book appointments. That way you can walk into a day full of appointments instead of full of cold calls. So if you're ready to leverage AI to make more money, click, Learn more down below and we'll send you a free training on how we can install this into your business.

Boom. So pretty saucy, as you can see. But yeah, I mean, that's just made entirely with AI. I wrote the script, used some AI to help me with it, and then make it on VO3 and then send it to editors to clip it up. Pretty simple. Next, the biggest thing you need to realize is a lot of people, like, they'll make one ad one time, and then they just try to ride ride that ads coattails for the rest of their entire life. Okay. When we were spending around 200 grand a month on ads over the summer, we were making like 50 plus brand new ads every single week. Okay, Literally every single week. And the reason that you need to do this, especially now with like Facebook's new algorithm, is you just have to constantly create new iterations, variations, everything. You just have constant new creations. It's really just one of those things that it has to become like a routine. For example, some of the things Julian's going to talk about on sales management is just like routines that you build that you just do over and over and over. And so making new ads, writing new ad copy, filming new ads, making new photo ads, testing new. It's just like, it's got to become like brushing your teeth. If you don't do it one week, you just feel sick. And that's kind of the point that you want to get to.

All right.

Cool. So how do we actually produce 50 ads a week? Batch filming. So I will use AI and then AI is like decent for making scripts. If I want to make, like a really good ad, I'm just going to write it myself. But I'll just sit in front of the camera. I'll film like 20 scripts. Literally just 20 scripts. And then I'll also have one of the guys on my team, on my marketing team. He'll just make a bunch of photo ads, and we'll just throw those all into a campaign, see what works, and then we just make more of what works. Very simple. But, like, filming 50 ads is exactly what it sounds. You literally just sit in front of the camera, ready, say it out loud. Read say it out loud. And it takes probably about an hour and a half a week to film all of those ads. It's very exhausting. It's a pain in the ass. But that gives you all the ads that you could possibly need. So you don't need to do 50 a week in the beginning. You know, just film like 20 or 30. Launch those, run them until you start to lose a little bit of juice on your campaign. Getting clicks is easy. Booking calls is hard. So you want to have the biggest.

Thing, I would say, with like, your.

Landing page and like, having a VSL is again, it just comes down to, like, if your offer is really good, you don't need a lot of window dressing. If your offer is super complicated and hard, you need more window dressing. Right? Here's what it is. Here's what you're gonna get. Here's how it works. Book a call to get a demo. Here's proof that it works. Book a call to get a demo. Right? It's very simple. You don't need to have like some crazy complex page. Literally just headline video application button to book a call. That's all that it is. So some. Some quick, like, anatomy of ads that work really well. You're going to have your hook, you agitate the pain point of what they're experiencing. You position your offers, the bridge, you show proof that it works, and then you have a call to action. Very simple. The majority of our ads just follow this exact template. Cool. Julian, this is going to be your part. The stone chimpanzee pillar.

Let's go.

Awesome. So would you add anything about setting, appointment, setting, and how important that is here when we're talking about getting book calls? Because I know, like, a vast majority of our calls and a lot of our closes come from setters because they're just, like, better framed than, you know, from, like, the. Just the direct booking. Yeah.

I wanted to touch on also with the Ads real quick as well.

When you're.

Especially when you're starting off, you're gonna suck really bad for sure. So don't get discouraged with that. Like, you're gonna. Like, when you're going through it, you're just basically like, you don't. You don't. You don't suck at ads. You just don't have experience in ads, and so you're sucking at getting results. But, like, your ads are kind of like sales pitches. I think a lot of people are like, you know, they think that ads are like this magical potion that's going to solve all their problems. Ads are not a magical potion. It's a skill that you have to build, and you have to try it and retry it and retry it. And then eventually, when you get to Tim's level, for example, he's the ad guru in our business, you will start to see recurring patterns of what works. And so your eye gets better trained to seeing what works, but you're still gonna fail the majority of the time. Out of 50 ads, we might have gotten one winner, maybe two if we're lucky. Maybe sometimes it takes a hundred, and then we find one that we scale and then we spend a million dollars on that ad and it crushes and brings in millions of dollars for us. But, like, there is a large element of trial and error there. It's like the scientific method. So 100% segueing that into setters and how we book calls a lot of what we do. And I have to shout out the setter manager on my team. Absolute savage, Total a player. This guy actually built out the setter thing from scratch. The setter department. And what we did was just exactly what we talked about earlier.

Where. Or.

I don't think we've gone over this just yet. Maybe when we were making this PowerPoint.

But basically go through to the next slide. Yeah, you can. The.

The biggest thing here is.

You want.

To get founders doing the sales. If you're a solo founder, you need to be doing the sales. Oh, I suck at sales. Great. Love that. Even better. If you suck at sales, you're going to be able to build a sales system that someone who sucks can sell on, which is even better. Right?

Yeah. Or if you. Honestly, if you suck at sales, you're going to suck at business.

Yeah, it's just. No, you can own. You can only be so like sales. Sales is a. Is a foundational skill of business, and you can only be so bad at it and get so far. You have to be at Least a little bit good at it to get anywhere. And yes, it's hard.

You can do anything in business without being good at sales. Unless you're just like a product nerd and you like build a software. But even still, you do have to have sales ability or someone has to be good at sales in your company. For an agency, there's zero way around it. You have to be good at sales.

Yeah, there's no way out. And so yes, it's hard. It can suck at times just like anything else. Just do it. Just go through the site. So like founder doing the sales is step one. Why? Because you're going to learn a lot about your market and the offer that they want. One of my favorite questions in founder led sales calls is what would make this a yes? So I'll ask whenever I'm validating an offer or making a new one or building one out like we did with a friend helped him scale almost 60 grand in his first month with no proof. She literally just hey, dude, I'm one of the founders of the company. My entire goal is to make a product that you're in love with and that you want to tell your friends about. Just hypothetically speaking, if it were even possible, what would make it a yes on today's call where you would just want to do this right now you're ready to get started in a perfect world. And the closer you can get it to the recurring answers that you hear and you can have AI analyze this with transcriptions where you throw it in and see the most common answers. But the closer you can get your offer to everything that they're saying, the more you'll be able to charge and the faster they're going to buy. Without fail. Once you're doing while you're going through this process, once you're packed out from advertisements, hire a setter and just do some phone calls yourself for the for like two days. Just block off your calendar for like a day or two. Make some phone calls, see what the markets out there is like and give them a script and then listen to their calls. Yep, that's. It's super simple. Don't overthink it. You don't have to be a sales guru to do this. If they're pissing people off with what they're saying, stop saying that. Very simple. If they like it. More of that, ask a question at the end of every sentence so you don't lose control of the conversation. Offer them a few times to book within the next 48 hours. That right there Is like this. The short and sweet of setting, if you can nail that. I mean, our setting team did almost 2 million in sales, I think last year. Just under, if I'm not mistaken, which was almost. It might have been a little over actually at the end of the year, I'm not quite sure. But it finished out at like 70%, some percent of our sales or something. It was pretty up there. Because these setters can also eventually follow up and they can help you with that. As the founder, there's a lot of stuff that we can talk about. I don't want to go in the weeds there, but once you've got this.

Your show rate on setters is generally going to be way higher than your show rate from a funnel.

100%. 100%. And once you've got this down, like the thing is, is that with salespeople you can never hire one at a time. Yes, you gotta hire like two, maybe three, depending on how big you are. Like if you're doing 100k a month right now, I would start hiring in like threes. If you have the time, if you have the capacity and systems for it. If you're newer, start with twos. But most of these cats that come in are going to talk a big game and then most of them are going to fail. You're going to get maybe, maybe half, maybe one out of two, if you're lucky, is going to actually make it. If you're lucky. The newer you are, the less people are going to make it because your systems suck like ours did. And it's okay, that's normal, but you can learn from it. And so the thing is, is that as you're going through and driving down your cost per call, your calendar is going to get slammed and you're going to have to do the same thing where you replace yourself with closers and you're going to do two at a time. So you hire to step back, look at the calls. Okay? The setters piss everybody off when they say this. Let's take this out, change the script. All right, now everybody loves the setters. Awesome. Let's do more of that. Make sure everybody does that closer.

Same thing.

Okay? Everybody follow the process that I made when I was doing the founder led sales. Yo, you didn't do that process there. Stop. Stop it now or I'm not gonna give you more calls and you're gonna have to make all the phone calls for yourself. They'll stop immediately. Okay, cool. No problem. Great. All right. Hey, you're falling off the Process. And this is a constant thing. Like salespeople, they're basically like lumberjacks. They're swinging an axe all day long and they get tired. They make mistakes. They cut themselves at times because they just, you know, miss the tree because they've been at it for eight hours straight. When you're going through hours and hours of combos, the reason why people and companies have sales managers is to fix the problems and catch them when they're tired so that they don't fall and collapse into failure. You're basically like the ultimate cheerleader that is on the sidelines saying, go kick ass. Oh, don't do that. You're gonna get hurt. That's pretty much it. Like, that's you. That's your whole job in duplicating yourself. And then anytime anyone breaks the process, or if the process breaks, which it can, by the way, if the offer fatigues, then that's when you've got to jump in and start cleaning things up. Anything you want to add to this, Tim, before I jump to the last two pillars here? Two pieces.

No, No, I don't think so. Honestly, I think you covered it pretty well. I mean, you've been responsible for the majority of this in the business. I think also, like. I think one thing that I would say is, like, being willing to fire people, too. Oh, yeah.

You need to be like, this is a lesson that we learned so many times of letting people stay longer than they should.

Looks like, too, until you see it. And then your level of good just keeps leveling up. Not 100 everywhere in your company, honestly.

Yeah, if somebody, like, the one thing I'll say also document everything when you're going through and training people so that you can just put that in a little playbook and then just let people look at what you. The work you've already done so you don't have to do it a million times. Process has changed, so it's. You also have to update that regularly. So keep that in mind. Like, your script will change from today at, you know, 10k a month to 100k a month, to 500k a month, to wherever.

Right.

So keep that in mind.

It will change.

But also, like, the other thing, too, is like, just having standards and making those standards clear and making sure that, like, what you. What you tolerate is what you'll get. So if. If you don't, you know, if you got. I had a guy one time who didn't show up to work for a full day, and he thought he was gonna have a job when he came back, I was just like, dude, what? Like, who are you? And it's like, you know, if you don't make it clear to the team by saying you need to request time off, for example, and then keeping that standard, your business will be a circus and it will never work and never scale. Because then like, imagine if I had let that guy back on as a leader when he just totally dicked over the entire company, the entire sales team, the setters, the marketing team, by not showing up for a day of work. Imagine if I just go, oh, bro, you're cool. We accept that here. We tolerate that. Please come be a B player on our team. What would the other team thought? What would the rest of the team thought about that? They'd been like, oh, this company's not serious. And so that's one of the biggest things is that you'll find a lot of sales reps that are super talented, but they're self destructive. And they will come in, they will have so much potential that you want to give them a chance. But I'm telling you, when they start, if they start doing stuff that is breaking the standards or the systems of the business, it doesn't matter how much potential they have. I don't care if they're going to solve for world peace, let them go. Let them go find themselves and find an opportunity that works better for them because it is not a good fit for your business. It will destroy your business. So anyways, enough, Enough foretelling of that.

100. Next thing, delivery, all right? There's three key pieces to delivery, all right? You have to get all three of these right or nothing else matters, all right? If you miss any of these, all of the other two follow. It's really like, it's like a triangle of delivery. Like, you're not gonna have a triangle unless you have all three sides for the triangle. So the first R is result. Can you actually deliver what you. What you promised? All right, we'll talk on all these. The next one is relationship. Who do they actually talk to and interface with daily? And the last one is roi. Do they actually make money from the results that you get them? So let's break it up.

Result.

If you sell appointments, do you actually book the appointments? If you sell them appointments and you don't book too many appointments, none of the rest of. None of the rest of it matters. Okay, Next. Relationship. This honestly is actually the least important, but it's still very important, especially in an agency. This is who do the clients interface with daily? So we have client success managers in our business. So they onboard the clients, they set the expectations with the clients, and then they answer any questions that the clients have. Now I said this is the least important because if your service is so good and they're making money, the relationship matters. But in an agency where it doesn't really matter how good your services, if they don't perceive the delivery of the service and they don't see it and they're not, they're not, they're not perceiving the value, none of it matters. All right? But you look at a company like Facebook, great results, great roi, that's why we keep paying them. But terrible relationship like call Facebook customer support and tell me how your day day is after that. It's always worse. But besides the point, in an agency, you want to have good quality people that they get to talk to and interface with daily. These are the faces of your company. These are the, this is who represents your brand and your business. Last roi. So do they actually make money from the results? So results means you literally just if you sell appointments, you get them appointments. ROI is, are they making money from those appointments? If you can't complete the full circle for them or your clients can't complete the full circle, they're not going to be able to make money from your business and keep paying you. So in our business, one of the main things that people struggle with is they can't close a barn door. Right? It's, it's bad for some people, right? So we could just say, okay, cool, this is just a problem we're going to deal with and only sell to people that already know how to sell. But that's such a small percentage of our market. We decided we're just going to solve the problem. So what we did is we took one of our best clients who, you know, consistently is making money ROI every single, every single time, and we brought him on as a coach to train the other clients. So that's an example of like, we get, we get them the leads, we give them the appointments, but like, we have to finish the rest of the circle, they won't keep paying us. So the rest of the circle was sales training in that instance.

Next, I want to throw something in there real quick as well that is super helpful with this specifically in sales. Sales is basically like, it's basically like the dating phase with your customer. It's like, hey, here's what to expect. You're going to see red flags, green flags, yellow flags, everything comes out or it should come out in the sales process for the customer. In their mind, if you're promising.

A.

Hundred percent or more of the result on unreasonable timelines, your client's success and your relationship will be very rocky. Very rocky. This was something that we actually changed in our business. We now promise. And I have to constantly, like, talk to the sales team about this. To promise? Yeah, you gotta reel it in constantly because they get excited, they see the, you know, they see results, and it's like, yeah, you know, they'll see a client that makes like 50 grand in a few hours. And it's like that, you know, it's so rare. But they're like, you know, they're just seeing these wins populate in here because our system is badass and our fulfillment's awesome. And they're like, oh, my God, you know, look at this guy. He's like. And it's like, you know, we need to make sure that we're actually promising closer to 60 to 65% of the results so that when we hit 100, which is where your benchmark should be, honestly, you want to bat over 100. Like, you want to have a better than. Better than average success rate with your clients. But if once I deliver it, if I say, hey, you know, you're going to get 10 appointments in the next 24 hours, if I know I can deliver that, okay, that's fine. But what happens if I deliver it in 25 hours? They hate me because they're like, well, dude, you lied to me. You're terrible. I don't want to work with you. Versus, I could just say the same thing. Hey, dude, we're going to get you 10 appointments in the next seven business days. And they're like, okay, well, you know, it's not like perfect. And it's like, yeah, for sure. But here's some of the things that could go wrong and why we say that I'd rather under promise and over deliver. And then that way we work together long term instead of, you know, you having another experience like you did with a marketing company. And you could. This applies to anything. You could use it for fitness. You could use it for literally anything. But the under promising makes it more believable. You don't have to sell them a dream to get them to buy under promising actually makes it more believable. And your customer success satisfaction and your renewal rate and lifetime value will skyrocket when you do this, which, like you did for us, because then your clients are able to give you more grace. Because even if I hit Every snag in the road and I'm only delivering 70% based off the promises that I've made and I'm close to that 60 to 65% of promise that I made to them. I'm still exceeding the 60 to 65% and so I'm still a rock star.

Yeah.

So you never want to fall short of your promise. I did want to make sure I've touched on that because that's like literally that's changed our lives. So.

So yeah, 100%. 100%. The, the next piece we're going to talk about is like what actually goes into our delivery. So there's really like two main aspects. All of the AI automations we've systemized with go high level. So we've basically built a go high level snapshot that has all of the automations copy and paste ready for new clients. So anytime that a new client comes on we can just say hey boom. We're going to add on the go high level snapshot, build out whatever is a little bit custom for them and then roll from there. And so this allows you to systemize your fulfillment like crazy. It's absolutely amazing. And if you guys want access to the snapshot that we use, I'm going to be pasting it inside of our free school community relatively soon. So if you want access to that as soon as it comes out, go ahead and join the school community. Link down below in the description. But basically we just mirror, you know earlier we talked about the ads. So part of what we do is the automations. The other part is getting them leads and appointments with the ads. So we just mirror that same exact ad testing process that we use on the front end. We just do that same thing for our clients. So we're just constantly testing and making new ads, launching them, finding winners and then doubling down on the winners. The biggest tip that I can give you is if you're going to do AI lead generation and AI marketing, you want to focus on quality leads, not just volume. So you need to figure out like what are the ads that actually generate the right customers for your clients. We used to just, our whole thing was just like you just need a high volume of leads and you just need to dial them all day. Like we thought that that was the answer and we ended up we would constantly be marketing like hey we can get you 77 cent leads, we can get you five dollar leads, we can get you that. We were like four dollar leads are expensive. Like you know, you just want the most dirt cheap Cost per lead, possible lead.

Walmart. That's what we were basically.

Yeah, we were Walmart, basically. And it made no sense because all of the people that actually were making money just had no interest in doing that. And so we shifted over time from being volume to focusing on quality and our clientele and our clients results have just continually gotten better. So how does this all work together? We touched on five key points. The offer attracts the right leads. The marketing system captures them cheaply. The sales team. The sales team then converts them into customers. The relationship managers keep them happy and then fulfillment delivers the results. Then we take the results that fulfillment gets and then we use those in the marketing and the cycle just continues to repeat. And when you have these five pillars aligned, scaling basically just becomes inevitable. All right, last thing I'll leave you guys with here. Systems are always greater than hustle. You don't rise to the level of your goals, you fall to the level of your systems. So whenever you find something that works, systemize it, document it, turn it into an sop, turn it into a process, and then repeat it over and over and over and over and over again. Ladies and gentlemen, that's what I got for you. I'll open it up to Q A and if you guys want access to that entire PowerPoint I just put together, join the free school community link in the description. I'm literally going to post this as soon as we jump off of the live and you guys can get access to the entire thing. Read through it, watch whatever you want to do. I don't really care. Cool, cool. Julian, anything to add as we're allowing people to drop questions in the chat?

The hardest part, there's a lot of revenue glorifiers out there right now and it seems like it's actually kind of changing a little bit in the marketplace. You're seeing some guys that are getting a little bit more vulnerable on YouTube talking about how they got their, they got their ass whooped at the end of the year, last year for example. Like there's some really high level guys too. Not like, not clowns. I mean we're talking about dudes that are doing millions of dollars a month. They're getting transparent about that. Business is ups and downs in some ways and oftentimes it will be. And also like revenue at the end of the day is cool if it's profitable. But as you're going through and trying to scale this thing out, you don't want to scale what I call a rev monster that is basically just socking clients away into a broken fulfillment system because your business will collapse. So if you're doing this and you're like, okay, cool. Tim and Julian are teaching me everything I know, how to sell AI agency clients. I'm gonna be rich. I'm gonna be a billionaire. If you're watching this and you're like thinking that, okay, that's awesome, I love that for you. But remember, if you are putting your name onto something that's terrible, or you're not delivering the results, you're overpromising, you're under delivering the thing doesn't actually work. You're selling them basically garbage. It's only a matter of time before it catches up with you. And that's why you see a lot of these Internet gurus, specifically marketing agencies. Honestly, most of them. I have never seen a marketing agency with the reviews that we have because we care about our clients. And the marketing agencies that I see out there, they rebrand every three years if they stay in the same niche. I know a marketing agency in our niche that has five different brands that they sell under because they all have bad reviews. So they try to do like a little. They try to own like all the little brands so that if you shop around on them, you end up buying from them anyways. And it's just like Walmart pricing. They threatened to sue people that come in that try to leave bad reviews and stuff, and they still are just loaded with bad reviews. And it's like, you could do that or you could just not suck and actually give a crap about your clients, get them the results. And then once you do that. Yes, you're going to have a little bit of a slower growth to start off with. Yes. Especially if you have no experience, it's going to take a little bit longer. But once you nail it, then you scale it. Because then you have a product that people want to tell other people about. Your ad costs stay lower because people actually have positive experiences. Your sales is easier because you're not having to explain why you have 30 bad reviews that are all one stars where everybody says that your product didn't work and the other ones look fake.

Right.

Do it the right way and it'll last longer and it'll scale faster. Once you actually have the systems to support the scale. Do not burn your reputation over anything. That's like the biggest thing I could.

Say.

Coming at the end of this little presentation here.

Yeah, I would agree. One thing I will add to that though, is like talking to this guy yesterday, I did a coaching call with him and he's doing like 10 grand a month. He hadn't sold a client since November and he was like DQing half of his leads. He's like, I'm only going to talk to people that are doing over this certain revenue number. And he had like two book calls a week. And so I say all that to say, you know, if you go back on our channel, you can see a video, though. I did a coaching call with Hormozi and he's like, you know, you need to serve better customers and go up market and do all this and do all that. Yes, true. Different advice for different stages when you're just getting started. Beggars cannot be choosers. Right? You can't. Like when we had just started, if we had tried to go after some of the people that we go after and get now, we just would have not had any revenue, you know, so it's like we were willing to take on worse clients in the beginning to learn how to deliver the service and then get good. And there's really two ways you can get good. You can either start whatever business that you're helping advertise. Like, for example, if you're gonna go help roofers, you can go and start a roofing business and do your own roofing marketing and get good. Or you can just try on a bunch of different people and then learn that way, which is what I would recommend. You know, unless you just really want to start a roofing business, but, like, you're not going to get good if you don't do anything. So don't be scared of messing up and don't be scared of having clients churn. And don't be scared of refunds and whatever. Just move, take action and you will get better and just do the right thing. And if you, like really screw somebody up, you know, like think if you really screw someone up, do the right thing and just give them their money back. But like, you got to think, Bon and I both have tattoos. This is a 16 hour tattoo, super detailed, $4,000. This dude, Brazilian dude, lives in Miami, does tattoos. What was homeboy's first tattoo that he. I don't know. I'm glad it wasn't on me, though. It def. I definitely would have not let it be on me, but I went specifically flew down to Miami to get a tattoo from this guy and paid him $4,000 and sat through two eight hour sessions to get a tattoo. I would say, you know, I'm a probably a higher level client because I'm willing to do that and he has other people that literally fly from like Dubai and all this, but to get tattoos specifically from him. But if he was like, no, I'm only going to give tattoos to people that are willing to fly to me, like, he never would have gotten started. He never would have gotten good enough for people to care. So I don't want you guys to take the wrong message from some of our videos in our trainings. You do have to start and you do have to. You have to mess up before you get good, you know, like some. There's probably at least 20 people with botched tattoos before this dude was able to do like, you know, hyper realistic tattoos and people actually cared about his work. So. Same thing with barbers, right? Think about how many up haircuts your barber's given before he's able to give you a nice fade. A lot. So you're gonna botch some things, you're gonna mess up, and then you do the right thing and then you get better and then you move on and you figure it out.

But just start 100. Cool, man. Doesn't look like we have any questions today. I think we can go ahead and close everything out and I don't know if you have anything you want.

You guys want access to this? Yeah, I was just gonna say, if you guys want access to the slides, click the link down below. Join our free school community. We're also gonna be dropping the go ahead level snapshot so you guys can use it in your own niche. Click the link down below. We'll see you guys there. Take care.

See you in the next one.

Peace.