Call a lead while they're still filling out the form. An MIT study found instant contact boosts closing chances by 900%. Use CRM automation to text and pre-book appointments so you spend time on warm prospects.
Timothy Schucker
September 3, 2022
900% (claim attributed in dialogue to an MIT study)
You get a lead from Facebook that's only talking about life insurance, it comes through instantly. So your chances of conversion, of closing them, are increased by 900%, I think. Is that MIT that said that?
Yeah, MIT.
I mean, that's coming from a credible source. A study that they did. That right there was eye opening when I realized if I can connect with these leads, instantly, they're in the mood, they're ready to talk, they're ready to get going, they want to sign up, they know it's about life insurance, they know it costs money. And I can get them on the phone right now as they're filling out the form and get up to their house. That quick, I have to call them.
No. And in addition, you know, also with all the powerful tools, with technology that are available to us now, I mean, you can have your CRM, literally when your lead comes in, it starts texting your lead. And you don't even have to call them.
Yeah, text.
Them in books an appointment for you. And you're just running appointments and calling leads that didn't book at that point.
Saves a lot of time because now you're making phone calls to jump straight to the appointment, which means even if they decide not to buy, you're able to get to the next appointment.
