Timothy Schucker shows how to handle the "I can't afford it" objection in sales. When a prospect resists, offering a lower monthly price like $20 instead of a lump sum can work. Acknowledging their real expenses, gas and groceries, makes the pitch feel honest.
I can't afford it.
What I'm going to do is I'm going to look at a couple of options that, you know, might fit a little bit better in the budget. What do you think about somewhere between 60 and 80 bucks a month? Would that fit, you know, more comfortably in your income?
No, it wouldn't. I'm dirt broke.
Totally get it. I mean, we've got the price of gas going up, groceries.
What I'm curious.
About, if the prices are affecting you, is what is it exactly that you're looking for? Would somewhere between 60, 80 bucks a month been better for you?
I don't even know if I could afford 20 bucks a month right now.
I'm gonna be honest with you. You overcame that objection perfectly. But I just needed, like.
Oh, I know.
Something to pour ice.
Well, I don't miss objection.
