Retention, The Last Bucket of Insurance

You've done all of the work, but just like sand slipping through your fingers, the policy falls through. Retention is keeping your clients on the book so that you can get a full commission. You need to keep them for an entire year, and if you don't, well, your consolation prize is a chargeback, which freaking sucks. In a previous video, we covered the seven reasons that anybody charges back on a policy. They were they can't afford it, they had an issue with their bank, they found a better option, another agent or salesperson tricked them, they don't understand the policy, family member tells them not to do it, or they don't see the value.