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Timothy Schucker walks through five steps to build paid traffic campaigns that work: pick one market, find their problems, stay in that niche, test ads constantly, then scale by hiring someone to run them. Focus beats jumping around.

Timothy Schucker walks through five steps to build paid traffic campaigns that work: pick one market, find their problems, stay in that niche, test ads constantly, then scale by hiring someone to run them. Focus beats jumping around.
How you start running paid traffic. Well, step one, we need to identify our market. We can't talk to everybody. We need to pick who we're talking to. The next thing you're going to do is identify problems within your market. Again, if you don't understand them, you can't talk to them. And don't hop from niche to niche. Your skills and your ability to talk to your market is going to build on top of itself over time of you doing it. And then be consistent with this consistently. Test consistently, try new things. Just because the first ad you throw up on Facebook doesn't get you, you know, 77 cent leads or whatever doesn't mean that you should quit. Right? Step four is to scale it up. Now you have consistent lead flow coming in. Only thing that you really need to do is continue to cycle different ads and ultimately once you get to a certain point where you have an abundance of leads, outsource ads management. So you can hire like we're talking about online jobs. Ph, you can hire somebody to run your Facebook ads or you can hire an agency to do that for you.