Sales Truth #4 What You Track Will Improve

Track your numbers. I can't stress this enough. There was actually a study that came out with people who weighed themselves. They didn't change their diet, gym workout routine, nothing changed except for one group of people weighed themselves and one group of people didn't. What was crazy is that the people that weighed themselves lost 1.9 pounds over the course of the 30 day. Nothing crazy at all. But what was crazy was the people that didn't weigh themselves gained 4.2 pounds. Now why am I talking to you about weight loss? Let's talk about something that's a little more relevant. One of the agents I've worked with was working long hours writing tons of business and somehow they were actually losing money. After almost giving up and throwing the towel in on his business, he was actually able to turn everything around and start making 20k a month simply by filling the holes that were leaking cash out of his business bucket.