Insurance agents who depend on one lead source risk losing their business overnight. The speaker learned this the hard way when their primary source dried up, and now emphasizes building leads through both organic channels like referrals and paid methods like Facebook ads and direct mail.
Here's what's scary. If you don't know the answer to the following question, your business is at risk of going abstain. So if your current lead source closed up shop today, how would that affect your business? Right. And about a year ago, we didn't know to ask ourselves this question, but we were forced to ask ourselves this, right? Because our lead source went dry, we ran out of leads. Part of the reason that we left where we were at, nobody ever thinks to look for a new source of water until there's a drought. The truth about being an insurance agent, if you don't have anyone to talk to and you can't sell, you won't make sales. Right. So how do you combat this? By generating leads. Right, but how? Well, there's two different ways to generate leads, right? We have organic and we have paid too. So some examples, organic traffic, that's social media, have referrals. We have posting to Facebook, Instagram, TikTok, et cetera. And then for paid shopping, that would be Facebook leads, direct mail leads, SEO leads, basically any type of lead that you're paying for in order to have customers to talk to. So that's what gamingforce is.
