Sell BIG Policies to Wealthy Clients Using AI

You guys got me now. There we go. I don't know what's going on. Looks like I had an audio issue. Cool. I'm going to go back a couple slides and I will catch you guys up.

All right, so we're going to be covering some game changing strategies in today's training. I promise you that your time will be very well spent. However, at the end of this presentation, I will make you an offer and I'm going to give you a gift. All right? I'm going to make you offer and give you a gift. And the offer is going to be so good that you will feel absolutely insane saying, no, but I will not let you buy it. Okay, now that sounds weird, but I won't let you buy it, even if you want to. But if you stick with me to the end of this training, not only will you learn strategies that can make you tons of cash, but I will also explain what the hell I'm talking about. All right, now I'm going to kick this presentation off by saying something a little bold, all right? And that is that we are currently standing at the edge of the greatest wealth transfer in the insurance industry today. And the agents that capitalize will create generational wealth for themselves and their family. And I know that might sound crazy, but give me the next few minutes and I promise you I will prove it. All right? In 2024, $3.8 billion in IUL premium, the highest recorded in history. All right? That is enough money to buy a brand new Tesla Model 3 every single day for the next 245 years. That is 1,7232 dollars IUL sold per minute of every hour for the entire year of one single year. Just 2024 annuity sales. $434 billion, the highest ever recorded in history. All right? Double what was sold during COVID Double. That's more than the wealth of Elon Musk, Jeff Bezos, and Warren Buffett just in annuity sales in one year. That's 1, $825,000 annuity sold per minute of every hour for the entire year. And that's just annuity sales for the year of 2024. So, ladies and gentlemen, how big is this opportunity that we are standing at the edge of? It is so big that if every single one of you on this webinar became a seven figure earner overnight, it would not even begin to scratch the surface on the size of this market. There is absolutely zero lack of money in this industry. It is an ocean full of money. And all you have to do to be good for your life, your kids life, and generations to come is take one tiny, tiny sip from that ocean. Not to mention, you are all in the insurance industry at literally the perfect time. Who here has heard of Peak65? Drop on one in the chat if you ever have. Peak65 is basically, there's 11,500, 400 people turning 65 every single day, right? And unlike the baby boomers who are older than them, the majority of people turning 65 right now do not have pensions. All right, so what do these baby boomers have? They have wealth. They're literally the wealthiest generation to have ever lived in human history. What do they not have? Income? They don't have any income. Right. So what is an annuity? An annuity is basically guaranteed lifetime income in exchange for a lump sum of money. Not to mention the majority of insurance agents are. Drumroll, please. Baby boomers. The average age of an insurance agent is age 62. 62. All right, and what are baby boomers doing in droves? They are retiring. So. So the average insurance agent right now is retiring. While there are more people than ever that want to buy the products that we're selling now. You don't have to be a math genius to figure this one out. But if supply is going down, meaning the amount of people that can sell the product is going down, but the demand of people who want to buy it is going up, that just means that you make more money. So we Talked about Peak 65, 11,400 people turning 65 every day that are retiring with money and wanting to move it over into something safer. Not enough agents to meet the demand. And look at what's going on with the market. Here's some headlines from pretty recent. Hedge fund legend warns US stock market will crash 80% and believes that Armageddon is coming. Beijing slaps 125% tariff on US goods trade war, trade war. All this stuff that's going on with world wars. People are panicking and worrying about what's going on with their savings. Imagine if you were 60, 60 years old right now and planning on retiring. What happens if the market crashes right before then? Right. We are in a time of extreme fear. This is the Fear and greed index. We're in a time of extreme fear. All right, in March of 2025, to prove this was one of the highest recorded months of annuity sales in history. However, there is a big problem, because unless you have the tools, the resources and the knowledge to tap into this opportunity, you will be Forced to watch from the sidelines while other agents get rich. And let's face it, right now you're probably spending a fortune on leads that aren't qualified and rarely convert. Maybe you're paying $300 for annuity leads. You're buying unqualified IUL leads, dialing for hours without. Without having anybody pick up a phone. And maybe you sell a few big policies here and there's. But it's nothing consistent that you can really build a business off of. Or maybe you're one of these agents who's spending thousands of dollars on dinner seminars just to feed a bunch of broke seniors steak and lobster. And let's face it, you probably bought lead systems that promise the world but don't actually deliver results. Meanwhile, you see other agents crushing it. Yet they all gatekeep their secret lead source. And the truth is, you need high quality leads that want what you're selling and are qualified for what you're selling. And you need a predictable and a reliable system to convert those leads in the policies day in and day out.

So let's talk about leads. Leads are the single greatest challenge that every producer faces, especially for advanced markets. Getting qualified leads consistently. They're expensive, they're low quality, and vendors are constantly popping up and then going out of business. It's like trying to build a house on a foundation of sand. So in this training, one of the things that I'm going to be showing you is how you can create your own personally branded lead source to attract wealthy clients for a fraction of the cost of lead. Vendors, the leads are exclusive. They want to talk to you specifically. And I'm going to show you how to do all of that within one week or less without having to create or post content online. Drop a 1 in the chat. That sounds good. Now, you may be saying that sounds great, but the problem is nobody answers the phone. Well, later on, I'm going to talk about an AI appointment center that will literally call your leads for you and set them on your calendar. But first, let's talk about something I call cold call flu. So if you have any of these symptoms, you probably have cold call flu. You're spending 90% of your day listening to the dial tone instead of actually talking to prospects. You make hundreds of calls per day and only a few prospects actually pick up the phone. You feel like your skill sets being wasted just making outbound dials. Drop a 1 in the chat if that's you. And if you've ever said, if only I could just spend my day Talking to people, you probably have cold call flu. This is what your, what your brain feels like after a day of making outbound dialing. You definitely have cold call flu. Now let's talk about why answer rates are so low. Right? It feels like in the last year, last few months, answer rates have just fallen off of a cliff. AT&T now blocks the majority of unknown calls or blocks the majority of calls from unknown numbers. So they don't literally have your number saved in their phone. They're probably not going to answer. You will hear it ringing, but for your prospects, it just goes straight to voicemail. And 80% of all calls to smartphones go directly to voicemail without ever even ringing. Which means that those dial days that you're doing the call after call after call after call that you're making, you're literally just wasting your time and wasting your life. All right, so we're going to talk about how to solve that and what the solutions actually are. So I'm going to show you guys how to get in contact with your leads using a secret funnel that gets leads that actually want to hear from you and how you can leverage automations and AIs to get pre booked appointments that actually show up. Right. So you get leads, you're getting appointments. Does that mean you're making sales? Yes or no? No. You're getting objections, right? Objections like I need to do some research first. What's the name of your company? I'm going to talk to my advisor first. Or Dave Ramsey says this sucks. Whoever heard that one? The truth is most people don't realize how incredibly hard it is to to get complete strangers to buy things from you. You need to know what to say and you need to know what not to say. But the number one thing that you need is trust. And people don't trust telemarketers, they trust experts. So I'm going to show you guys how to position yourself as a trusted advisor and expert so that before you ever even speak with your leads, they already know like and trust you and want to speak specifically with you. So what we're going to be covering the $100 trillion gold rush opportunity that will only last for the next three years. How to get wealthy clients to book appointments on your calendar and buy using mind control and propaganda. And how an ex construction worker sold $88,000 in 28 days using the secret funnel working part time. Plus I'm also going to reveal a secret conversation that I had with Alex Ramosi that ultimately changed the way that I think about this industry. And in case you don't know who that is, he's one of the biggest business influencers. Business speakers in the space is on pace to be a billionaire. So, quick, preface. The strategies that I'm going to be teaching you guys on this training and the AI tools that I'll show you are extremely powerful and can 100% be used to manipulate and exploit people into buying products they do not actually need. So promise me this. You actually use this to help people and put them in a better position than you found them. Because at the end of the day, there's such an abundance of opportunity in this industry, and honest money goes 10 times further than fast money. All right, so let me show you guys something absolutely insane. This is Josh, and this is a message that he sent me just a few weeks after working our system. In the last four weeks, I've gotten 144 leads, spent $2,700, and wrote eight applications for $88,000. All right. And a $250,000 annuity. So I'm going to show you guys the same funnel that he used to do that to spend less than $3,000 and write $88,000 in premium. And I'm going to show you guys exactly how you can replicate that into your own business. However, first, I need to show you guys the hardest lesson that I've ever learned, which is the reason that I created this entire system in the first place. So this is me. I'm obviously the one on the right. And basically, over the last few years, due to the business that I've run, I've got to meet some cool people, like Kevin Harrington from shark tank, the CEO of GoHighLevel, John Maxwell, and Alex Rosi, and some other cool people as well. We'll skip through those. And I've grown one of the largest YouTube channels in the insurance space, specifically teaching people how to generate their own leads and make more money in the advanced market space. And I started marketing when I was about 16 years old. This is the first ad that I ever ran online. It was for snow shoveling, right? And basically I took that experience and I ended up getting a internship at a marketing agency working for $7.25 an hour. And basically, I learned all of the fundamentals and I took those skill sets and I decided to build an e commerce business. I was selling things online, and I scaled that up. I was doing around a hundred thousand dollars per month. All right. I spent hundreds of thousands of dollars on ads, and I was able to take some of the profits that I made and invest it into stocks. So I kind of got a little bit of like a marketing skill set and then like a finance skill set pretty early on. It was cool. I was able to buy a house at age 18. However, what ended up happening is my store died and I ended up losing all of my income. Right, right. So I kind of got depressed. I had seen like a lot of success early on, but then just everything crashed and burned and I was just. I didn't know what to do. And I ended up getting recruited into the insurance business by one of my best friends. I wanted to get back to the income that I was making before. And so basically what I would do is I would drive all across the state of North Carolina. I memorized like every single county in the state. And we would go and we'd sell insurance. One week we'd be in the mountains, the next week we'd be in the beach. We were just traveling all over the state constantly. And we would basically work what was called free Walmart gift card leads. So this is the exact lead type that I was working. They would send out these mailers to a bunch of people, they would send them back and then we'd go out and knock on their doors using these mailers. I was staying in econo lodges, don't ask me what that is on the sheets, I don't know. And I was working 80 hours a week knocking doors. These are actual photos from us selling insurance. This is a house that didn't exist. Someone threatening to shoot us and someone who had vomited on their front door. Met a lot of interesting people, stayed in a lot of interesting places, like a bus for $10 a night and saw a lot of interesting things like someone with pet zebras. And I even sold a policy on bitches Boulevard. And I was selling around $20,000 per month getting shouted out on company wide calls. We were consistently on the top of the leaderboard. At the end of the year, when I looked at my 1099, I had only earned around $26,000 for the year. So I remember sitting in a trailer in North Carolina with a mask on back when we still did that, Thinking to myself, there has to be a better way to run this business. There is no possible way that this is what everyone's talking about when they say the insurance industry creates the most millionaires. I just refuse to believe that. But at the end of the day, guys, there is so much money in this industry. It is an abundance of cash. $1.87 trillion in premiums in one year alone. Now, I think when people hear numbers like this, they don't actually know how to comprehend them and it doesn't really mean anything to you. All right, so let me put this into perspective. If you got paid $1 per second, that would be $86,400 per day. Drop a one in the chat. If you'd like to make $1 per second, I'll drop a one in the chat. I mean, hell, I definitely would like to make $1 per second right now. If you made $86,400 per day.

If you saved every single dollar, which I have some friends who don't save, you know, they probably spend the whole $86,000. But if you saved every single dollar, how long would it take you to save $1.87 trillion? How long would it take you? Drop your guesses in the chat down below.

How many years would it take you to save $1.87 trillion if you saved $86,400 per day?

What do we got?

Come on now, we can all do math. Just give me a guess. Ballpark it.

A hundred.

Okay.

It would take you a hundred years. We got our first guess. Lovely. What else?

One year. All right, good guess.

Five years. Five years. One year. All right. It would take you 59, 300 years if you saved a dollar per second. And that is, that is to make the amount of money that came into the insurance industry in one single year. Guys, when I tell you the industry is an ocean full of money, I'm not over exaggerating by any means. It is literally an ocean full of money. So back to what I was doing when I first got into the industry. What was the problem? Why did I only make $26,000 for the entire year?

Right?

Was it chargebacks? Was it.

Leads? Was it because I was selling face to face? Why was it? Drop your guesses? Was it because I just didn't know how to sell? Maybe in all reality.

Problem was, and this is what taught me one of the most important lessons in business, and that is that the quality of your marketing determines the quality of your business. If you attract bad customers, you're going to have a bad business. See, I was sipping under the same ocean that is the insurance industry, but I was sipping out of the polluted section with plastic bottles and baby diapers and oil spills. Right? Why was that? Well, let's break down the mailer that I was working. Look at this right here.

You may qualify for a state regulated program to pay for Your final expenses. It is important to know how to qualify for this life insurance benefit. This benefit will pay for 100% of all your funeral expenses. It's tax free, and you're entitled to receive this as a resident of blah, blah, blah state. And if you send this back, you're going to get a free Walmart gift card. Well, of course, this is going to attract the wrong type of people and attract terrible people that will charge back and leave you in a bad situation with your business.

Who's that going to attract? Right? Broke, unqualified people who want something for free. So I want you guys to write this down because this is very important and most people completely miss this in their business. The quality of your marketing determines the quality of your customer. The quality of your customer determines the quality of your business. And if your customers are broke and they don't pay their bills, you will drown in chargebacks and constantly be stuck on a hamster room. All right? And that is when I had a conversation with Alex Hormozi, and he said he actually owns a whole life insurance brokerage. He talked about it on his launch event or whatever. He said, I don't have that same problem of chargebacks. It's probably who you're selling to.

And he was right. Right? So that set me off on the million dollar question. How do I sell to wealthy clients? How do I actually sell to people that have money to pay me? So I set off on a mission, right? This is what I thought it was going to look like. Straight path to my goal. In all reality, it was more like this, okay? I spent tens of thousands of dollars to learn directly from marketing gurus, right? I literally invest $10,000 plus per month on marketing coaching and business coaching. I even bought a 500 book to try to figure this stuff out. Right? And I studied, I tested, I failed, I learned, I tweaked, I studied, I tested, I failed, I learned, I tweaked, I studied, I tested, I failed, I learned, I tweaked. And finally, I succeeded. And here's what I learned. How you position yourself and what you offer and what you sell matters. Tiny, barely noticeable things that can trigger someone's subconscious and get them to either be attracted to your offer or not. All right? The editing of your ad, the script of your ad, the first three seconds, the call to action, the offer you make, the words you use, what you wear, what you say, how you sound, your background, your haircut, your jewelry all play a factor in who you get. And what I realized is this is just as easy to target rich people, people with money, as it is to target people without money. All right, so who would you rather sell to? Would you rather sell to people with money to pay you or people who don't have any money to pay?

Who would you rather sell to? Drop it in the chat. So we created a repeatable and proven formula to consistently attract and target wealthy prospects. Would you guys like me to show it to you?

If not, no worries. If so, we will continue.

All right, let's roll. That took a little longer than I was expecting. Cool. So let's say that I want to sell to rich people. Let's say I want to sell to wealthy clients, right? Who here wants to sell IUL to wealthy clients? Cool. Most people will do something like this, right? This is an actual ad that I found on the ads library that attracts the wrong type of people. When you realize that you can pay $100 a month for a six figure life insurance policy that you can borrow against tax free to buy assets that can pay you passive income. What is wrong with this ad and why do you think that this is attracting the wrong type of people?

Well, for one, right, you're price anchoring people at $100 a month. That doesn't sound like the type of policy that I would want to sell. A six figure life insurance policy that you can borrow against tax free to buy assets that can pay you passive income. So you're basically selling life insurance as a way to get rich quick, which is like the dumbest possible thing that you could ever do and a good way to end up either sued or with a shitload of chargebacks, right? Terrible, terrible idea. And to be honest, nothing against the girl in the ad, but she doesn't really look like the most serious financial person. Like, if you're taking financial advice from TikTok, you probably are not very smart, right? So the worst part is you guys will buy leads from a vendor who's running ads like that, and then they slap some name on it, like premium gold tier, platinum, a tier IUL lead, and they'll call them for you. And it's only $80 a pop. And then you wonder why you have chargebacks. So let me show you guys how our team goes about it, which is a little bit different. We say, what are the rich people already doing, right? If we want to talk to rich people, what are they already doing? Well, for one, they're probably saving for retirement, right? So why don't we make our ads specifically speaking to people that are already saving Thousands of dollars into retirement. And so we discovered a simple way to only target people who are making over 161k per year. All right, let me show you guys an example.

I'm going to have to stop sharing my screen for a sec so I can reshare with sound. Give me two seconds.

All right, cool. Here we go.

A Roth ira. There's a special type. Do you want a way to get tax free growth on your money, but you make too much money for a Roth IRA? There's a special type of retirement account that is 100% tax free, has no contribution limits and no income limits. It's used by 85% of Fortune 500 CEOs and yet nearly nobody talks about it. It's called an IUL or Indexed Universal Loan Life. And when structured properly, this account can earn you six figures plus in tax free retirement income. I put together a free training that explains how this strategy works so you can see if it's a good fit for you.

Click.

Learn more to get access now.

Alrighty. So as you can see, look at what we're doing in this ad.

Do you want a way to get tax free growth on your money, but you make too much money for a Roth?

If you make too much money for a Roth ira? Well, if you make too much money for a Roth IRA, you're making over 160k a year. Right? So write this down. Social media companies like Facebook and Instagram are what are called prediction machines, right? They know who is most likely to respond to any given ad based on 52,000 data points. 52,000. All right? You don't even know 52,000 things about yourself. So if you screw up your messaging, Facebook is going to get you leads. They're very good at their job, they'll get you a lot of leads, but they will all be unqualified. Right. I talked to a guy earlier today who was getting buying leads from a vendor and he was like, all those people, all these people are broke. Like, I don't know where they even find these people. Well, it's because the messaging in that person's ad is absolute garbage. Garbage.

Right.

So how do we actually do this? How do we figure out, like, fundamentally, guys, this right here is how we use AI to find and attract wealthier clients. It's all in the messaging and what you actually say in the ad. Right? So how do we do this Market research, number one, so we go on places like Reddit, which, I'll be honest with you guys, that is a dark place to Go try to minimize your amount of time on Reddit. But. But it is good for market research and hearing what people say. So we went on and we kind of looked like, hey, what are the questions that people are asking about Iuls? What are they asking about annuities? What are they asking about retirement? Right. What are they asking? And so what we do is we basically literally take exactly what they say. Reddit threads, YouTube comments, forums, we make a list of the exact language that we find people using. So we know, like, what are they actually saying and what are they thinking online. Then we turn that into a script. So, for example, we saw a lot of people were asking, what's the best IUL versus the worst iul? Same thing for annuities. What's the best annuity versus the worst annuity? And then we turn it into a script, and then we turn it into an app. Boom.

What's the best IUL for tax free retirement?

And we do that like clockwork. We have a whole team at our company whose only job is to do that. So that is the process for getting leads. That's how you get high quality people is it's all in what you say in the ad. So if your lead vendor is refusing to tell you what they say in the ad, it's probably because it's garbage. So you get leads, you get appointments. Does that mean you are making sales, yes or no? No. You're getting objections still like this? Who are you again? I don't remember filling anything out. I'm going to ask my advisor about this. What's the name of your company? I still need to do some research. This is what I call the climbing a mountain of trust. Now, are those even real objections, yes or no? No. They are simply caused by a lack of trust. A lack of trust. So I'm going to show you guys one of the most powerful tools for influence in the entire universe, all right? And that is called the expert effect. So my question to you, why do people trust Dave Ramsey? Is it because he's a certified financial planner? Yes or no? No. He's not a certified financial planner. So why do people take financial advice from Dave Ramsey? Well, why do people take medical advice from Dr. Phil? Is he a actual doctor? Is he actually a medical doctor? Yes or no? No.

He'S not a medical doctor. But he was paid millions of dollars to be a spokesperson for a diabetes drug. How does that make any sense? I'll tell you how it makes sense in just a second. That's what we call an open loop. This is Dr. Oz. Is Dr. Oz a real doctor?

Yes or no?

All right, we got nose. Nose. Nope. Looks like you guys don't know this one. Okay, Dr. Oz actually is a real doctor. All right? He is a doctor, but what does he know about running Medicare, Medicaid for the entire US he's like a TV doctor.

So this is what we call the expert effect. When somebody is positioned as an expert, they look like an authority. People automatically trust them. They trust them. You could take a homeless man and put him up on stage in front of a crowd, and if he speaks with confidence, people will think that he's an expert. Right? So I'm not calling you guys homeless, but I'm saying that you can tap into the same expert effect, which with just a few simple steps in understanding what you're doing. Okay? What if you could do all of that without starting a radio show, without becoming a celebrity, and without creating or posting content online, and you can do all of that in one week or less? Is that even possible? Is that even doable? Do you guys think that that's even realistic? Or am I just, like, completely and totally just blowing smoke up of, like, up everyone's. Everyone's ass?

Right?

Is that even possible? Do you guys even believe that's possible? Drop a 1 in the chat if you do, 2 in the chat if you don't.

All right, well, I'm going to tell you it is possible. You absolutely can. And the reason that I can say that with 1000% conviction.

Is because I literally used the expert effect and did it myself. This is me on the left, right, made a quick video ad. I said, do not buy an iul. Before watching this, I was educational in the ad. I. Instead of trying to sell everyone, I taught them something, I explained something. Then I sent them to an educational expert video. All right? The video was titled, you guessed it, three things you need to know before getting an iul. In the video, I broke down simply and with clarity, the three things you should know before buying an iul. And then I would send people to a survey where they would answer questions like, how soon are you planning to retire? How much could you contribute to retirement? And I had people filling that survey out. 1000 to 1500. 1000 to 1500. 1500 plus a month. Who here would like to be selling IUL policies like that, right? Or even 250 to 500. These are what we call base hits. Then I would send people to book an appointment directly on my calendar. And I had 25% of my leads pre book an appointment on my calendar 25%, 1 in 4. My cost per appointment was $78.19 per appointment. Not per lead, per appointment. Here you can see right here the ads that I was running. 18 a lead, $2,800 spent. And I had people literally texting me saying, hey, I have an IUL, a $250,000 policy.

I want you to review it and look at it for me and tell me if you think this is set up correct.

Right?

And I started jumping on these Zoom calls, these pre booked appointments. I spoke with a business owner who wanted to put in 24 grand a year into a policy. A real estate investor wanted to put in 500k into an annuity. A college professor wanted to put in $7200 into an IUL. A debt free life case who wanted to put $51,000 into an IUL. In a few minutes, I'm going to bring one of our clients who made $230,000 thousand dollars in commissions, not AP commissions, in four months. And he's going to talk about his experience using the same system. You guys are gonna have to wait a few seconds. That is what we call an open loop. All right, I had a guy with four IULs jump on Zoom asking me to help him. I had a secretary who wanted to put 150 grand into an annuity. Now I have something to reveal to you guys. I understand Iuls, I understand annuities, but I would not consider myself an expert.

Okay?

So I decided, cool, I'm going to bring in somebody who is, and I'm going to have him help me close some of these deals. And this was the result. And this is how Josh was able to sell $88,000 on less than $3,000 and spent. But wait, there's more. All right, we're going to play a quick game.

Is what I call pipeline review. So here are the rules. I'm going to list out people in their situations, and then I want you to tell me if you think they are real.

Real people in the pipeline or if I just made them up before I jumped on. All right, number one, truck driver making 250k a year who wants to put in $12,000 a year into the policy. If you think this is real, drop T for true. If you think this is false, drop F for false. Right T or F, truck driver making quarter of a million dollars a year wanted to put in 12k a year into a policy. All right, we got true, true, false, false, true, false. All right, next one. Dennis in California wants to put in $2,000 a month into an IUL and get a $500,000 annuity. True or false? True.

False.

True. True. Okay, cool. Electrician with 30 rental properties wants to put in 180 grand a year into an IUL. True or false? Real or fake? A literal billionaire who wants to put $80,000 per month into an IUL to finance his business. True or false? True. True. True. True.

True.

False.

False.

True. Cool. A lady who owns a senior living center wants to put in 12 grand per year into an I. True or false?

True.

True.

True.

True. All right. A truck driver wants to put $700 a month into an IOL. True or false? True. True. True. True.

False.

False.

True.

All right. A lady who owns a 111 acre timber farm who wants to put 250k into an annuity. A lady who owns a trucking business wants to put 400k into an I to fund her business. Now, just think, these could all be false. These could all be true. But just think about the commission on each of these policies. Whether it's true or whether it's false. We'll get to that in the end. And a home builder who wants to put 150k per year into an IMO. All right, you guys ready for the results? Other than the billionaire, all of them are true. Real people in Josh's pipeline, he's consistently closing massive life insurance policies and big annuities on like clockwork. It's consistent, like the tide comes in, like the tide goes out. It's consistency, which is what's important right now. Remember, this is off of $2800 in spend and 18.16 leads. And it's from the video that I made. Again, I'm not an expert with me in the video. Me in the ad.

And people wanted to speak with me and speak with Josh. The total commission was around $60,000. Now, 2, $800 spent on leads. $60,000 in commission, that's $57,000 in profit. All right, and he's doing this part time. Now imagine if you were doing what Josh was doing right now, would you? You were doing it full time, and you were the one positioned as the expert instead of me. And you spent more than $2,800 on ads. You guys will see in a few minutes what that result actually looks like. With Brendan, who's literally in the Zoom waiting room right now. I'm going to let him in in a few minutes and we're going to talk about his result using the same System right now. These results honestly surprised me. I have multiple people in my company who have quit to get their insurance license and sell. Using the system literally has happened at least four times. What I'm showing you can literally change your entire life. So do not ignore this. I want you to say right now, we're going to commit together, because at the end of the day, we can all. You can jump on here. You can watch this training, you can go back, you know, whatever you do on a Wednesday, Thursday, I think it is, and just forget this ever happened. But in all reality, the opportunity that you have in front of you is so massive. I want us all to commit to this on the call, and I don't care if you do it with me or without. I commit to implementing what I'm learning on this master class, whether it's with the help of Tim's team or on my own, even if it puts me outside of my comfort zone. I realize how insane of an opportunity we have been handed with everything going on in the market, and I refuse to sit on the sidelines and let it pass me by. If you can commit to that, drop in the chat. I commit.

If not, just go ahead and jump off, because anything that I show you for the rest of this training is going to be pointless. You can't commit to yourself, to capitalize on one of the biggest market forces in the entire industry's history. You probably should not be in this industry. I'll still root for you from afar, but if you can commit to that, just drop in the chat. I commit.

All right, here we go. I commit. I commit. I commit. I commit. Amazing. You guys are awesome. Jacob, Jody, Linda, Richard, Scott, Ida, Loretta. Amazing. You guys are awesome. Cool. Now, next, I need to show you guys how you can position yourself as an expert so that you can actually close big policies. All right, now, there is one single word that determines if people answer your call. They show up to your appointments, if they listen to what you have to say and buy. And I'm going to tell you guys a story that explains it briefly, and then I'll reveal what it is. All right, now, let's say it's 8pm on a random Thursday afternoon, all right? All of a sudden, you get a text, and it's a text from your friend that they said. They're like, hey, somebody wants to meet you for dinner. You just put your kids to bed. If you have kids, or if you don't have kids, whatever you do, you're tired, you worked hard all day. You know, you Just exhausted. But, like, somebody wants to go meet you for dinner, like, 40 minutes across town. What is your first reaction? Are you going to the dinner? Yes or no? Yes. No. No. My first reaction would be, hell, no. Maybe you guys are in the same boat, but.

Does your answer change if you find out that that person who wants to meet you is a billionaire?

It might. Mine certainly would.

I probably go to that. Go to that dinner and drink some wine and do some freaking business. You know what I mean? I'd go. So what's the word that determines if people answer your call? Show up and buy. What did you just see in action right there?

Status.

And if you're a telemarketer, you have low status and low trust. Experts have high status and high trust. Doctors don't knock doors all day long looking for sick patients to serve their patients. Come to them. So why are you doing the same thing now?

In 2024, IUL premium was a record high. $3.8 billion per year.

That's 1,7232 IUL sold per minute of every hour for the entire year of just 2024. That means that since we've been on this call together, we've been on this call 44 minutes.

7,002. 32 times 44. $316,000 of premium has been sold since we've been on this live together.

That's pretty crazy. How much of that are you Getting?

Annuity sales. $434 billion in 2024, the highest in history at 1, $825,000 annuity, sold permanent of every hour for the entire year.

44 minutes we've been on here, ladies and gentlemen. That's $36.3 million of annuity sales in the last 44 minutes. How many annuities did you sell while you were on this training? If less than one, you should listen closely, because isn't it time that you stop chasing people who don't want to talk to you and start position yourself as a trusted advisor and an expert so that people come to you asking for help? Experts are calling what we are entering the safe money gold rush. Does it feel like a gold rush for you right now? Because if not, something needs to change because the gold rush is taking place. Isn't it time that you actually take advantage of that opportunity instead of jumping from lead system to lead system? The lead system, the lead vendor, the lead broker to lead, whatever the hell, never finding traction and never realizing the true potential of that you have within you? Because, ladies and gentlemen, this Industry is an ocean full of money. And all you have to do to be good for your life in generations to come is take one tiny sip, fill up one, one little baby cup from that ocean and you're good. You're done. You are freaking set. So what are you waiting for? What is stopping you? Why are you not selling more? Why are you not selling bigger policies to wealthier people? Well, it's probably because you're doing something like this, right? Probably. I'd say 95 of you guys are doing something exactly like this. And that is the source of all of your problems. So who's gonna win? The person who's doing this, you just buy a bunch of leads. You buy age leads from the aged lead marketplace or whatever the hell you're agency calls it, Right? Or you just are buying overpriced, resold, recycled leads. Like, cool. That's fine if you want to do that. Amazing. I used to do that. It sucks. Or somebody who's running a system. A system where you have ads sending people to a training page where you are the ones positioned as an expert, then it books people directly on your calendar.

They watch a pre call video of you breaking down the strategy, and then you're sending them text videos and emails prior to the call so they show up and close. Who's gonna win? The guy buying the leads or the guy with a system.

Who has more value and can build up a book of business that they could pass on to their family and sell one day? The guy buying leads or the guy with the system?

Definitely the guy with the system.

Right.

In other words, put more simply than I just put it, who's going to empty more money out of the ocean? The guy with the bucket with holes in it or the guy with a water pump that spits out 15 gallons of water per second straight into his bank account. His or her bank account.

Right.

So at this point, there's three types of agents. All right, Number one, you are going to literally ignore everything that I just said. You do not care. That's totally fine. I still love you. I don't know why you spent the last 45 minutes on here if you're number one, but if so, I totally get it. I will support you from afar. Number two, you're excited, but you're unsure on how to actually implement this into your business and you feel like you just need a little bit more guidance to get you over the finish line. And number three, you are literally like hovering over your keyboard, 100% committed to implementing this into your business ASAP. And you were just waiting for me to say the word so that you can take the next step.

Where do you feel like you fall? Drop into the comments. 1, 2 or 3.

Now, if you are type 1 and I'm not talking about diabetes, I love you, but this is not for you. But if you're type 2 or type 3, I have something special for you because I'm going to offer a free consultation with one of our highly trained agent advisors. But we will basically help you create a custom roadmap on how you can implement this into your system. We have some options that are for newer agents, we have other options that are for more experienced agents who are looking to scale. But we have something that can help everybody and worst case scenario, we'll just give you advice. All right, Basically on that call, we'll help you either scale your current production or if you're trying to transition into advanced markets, which I'll go ahead and tell you, as someone who's worked with people on every side of the business, if you're not selling annuities and high ticket life insurance like IUOS and whole life, you are missing out for sure. You are 100 missing out. That is where all of the money is telling you. Now, this is not like a generic sales call. It is a custom game plan built specific for you, your market, your goal and your situation. So you're going to meet with a highly trained agent advisor who has industry expertise and knowledge. And all you need to do to claim your call is just click the link inside of the chat, Personal Brand Funnel.

AI. And if you go to that site that I just dropped, whoops.

Www.personal brand funnel.AI There you go.

You just go to this. Hold up, I'm having some trouble with the link. I'm gonna drop it in the chat for you guys.

So you can go claim your consultation and book your call before they all run up. And I'm gonna pin this in the chat as well for you guys. There we go. Amazing. Cool. So all you need to do is go click on that link. You're gonna see a page where you can book a call directly with someone from our team where we're gonna give you a free consultation where we'll look at what you're doing currently where you're trying to go, hey, are you already selling advanced markets? Cool, let's help you scale. If you're not, let's help you get into it and offer you more. So like the sales training kind of stuff. Right? But either way, we Want to help you make this transition and scale your business to make more money. All right, so there's three possible outcomes that can happen on that call. Number one, you just. You tell us it's the biggest waste of time you've ever had in the history of your life and in human history. You hate me. You never want to hear from me again. It's never happened. We've done thousands of calls, but it is technically possible, so I am listing it as a potential outcome. Okay. Number two, you walk away with clarity, a plan, and strategies to implement this immediately. But for whatever reason we decide that we can't help you, we're not going to be a good fit to work together. That's also a possibility, but, you know, could potentially happen. Number three, the stars align. It's a perfect fit, and it ends up costing you more to not work with us than to work with us. So we put together a game plan to make it happen. Now, the reason that we have such a good reputation is because we do not work with everybody. I am selfish about our success rate, and I pick clients that I can help win fast. So if you will not implement what we give you, I will not take you because I do not want you messing up our track record. Either way, you win. I protect my track record because I'm selective about who I work with. And if we decide it's not a fit, that's okay because at the very least, we'll just give you some strategies on what you can do moving forward. Now, we only have limited availability for these calls, and if only half of you booked a call, there would not be enough slots. So in order to claim your call, either click the link that I just dropped inside of YouTube or go to PersonalBrandFunnel AI and you're going to be able to book and claim your call. Just enter a couple quick questions on the survey and then you'll be able to book your call from there. It's also pasted inside of the chat. Now, here's exactly what you'll get on the call. And if we decide it's a good fit together, here's what you're gonna get. Okay, I'm gonna go through four main things and eight insane bonuses. There's actually 10, which I'll go over in just a second. Number one, the expert effect content system. So imagine this. Every time a high net worth prospect, whether they be a business owner or a retiree with annuities, sees a Facebook ad, they don't just see a generic insurance ad, but they See you in the ad, positioned as the expert in retirement planning and tax free income and in protecting their wealth. Before they ever book a call with you, they already know your name, your face and exactly why you are the person that they should trust with hundreds of thousands or even millions of dollars in assets. That is exactly what we're going to do for you. Before they ever book a call. Before they ever book a call, they already know your name. Oh, I actually just said that. We script and help you film short magnetic video ads in a expert authority video with a pre call video as well that warms them up and answers the basics. So in plain English, we help you put together videos that build trust before the call. Now we spend hundreds of thousands of dollars per month proving out exactly what works the best, which is exactly what we did for Cole. You guys saw this ad earlier.

If you own an IUL or just bought one, this might be the most important video you see this year.

And recently, just after putting up that ad, he closed a doctor making 300k per year who has put $23,000 into her IUL for $9,300 in target commission. Now we spent hundreds of thousands of dollars proving out exactly what worked best. So we know what ads to give you. So what if every single prospect that you talked to had already seen you explaining your offer on video, had their biggest objections answered and started to view you as the go to expert for advanced markets by the time you meet them? They're not asking who are you? They're asking where do I sign? We script it, we edit it, we coach you on how to make it the best possible video so the prospects literally cannot trust you.

It's impossible for them not to trust you before the call. This is exactly what I use to get all of those people booking on my calendar and showing up ready to buy Next, the AI selling system. So this is our plug and play follow up engine built for advanced markets. It turns new IUL or annuity leads into booked appointments with simple automations and an AI bot that handles the back and forth. Every lead gets fast, professional follow ups by text and email, welcome reminders, no show rescue and light education. The AI appointment setter chats with them like a real assistant and confirms the time directly on your calendar. Think of this like your 24, 7 appointments that are for advanced markets. So you get the content system where we put you in the videos, you in the ad so that you're viewed as the expert by the time you jump on Zoom, the AI selling system we have An AI texting back and forth your leads, booking you appointments, the seven figure producer network. All right, so you're able to get real help from top producers. With agent sales assist, you can bring in a top producer to actually help you close deals, which results in faster wins and ultimately you get to develop and sharpen your skills faster. So the last piece is done for you. Ads management. So our team runs all of your Facebook and Instagram ads from end to end. Write the copy, clip up the videos, set up the tracking, launch the campaigns, do all the stuff that you don't even care about, but results in you getting leads and appointments at the end of the day. We spend multi six figures testing all of this stuff so we know exactly what works and what gets quality leads, not just leads. So that way instead of you spending hours and hours trying to create and implement all the complex marketing funnel automation, blah blah, blah, blah blah, you can just focus on selling policies and making money, right? Buying each of these pieces piecemeal is 30 to 100 grand plus and painful months of trial and error. We already paid the tax of learning all this stuff, right? So you don't have to. You can literally basically steal our homework and start generating quality leads as soon as possible. So go ahead and book your free consultation. Click the link down below in the YouTube chat or the one pinned in the comments. Worst case scenario, you walk away with a game plan on how to implement best case scenario. We both agree it's a good fit and we help you implement this into your business. Now.

Remember when I said that I picked the right people because I'd protect my track record? Well, part of that is making sure that you have more support than you can possibly need. So the implementation is easy. So in addition to the core program, I'm also including a handful of bonuses designed to kill the exact roadblocks the agents hit. So I'm going to give you guys 10 absolutely insane bonus bonuses. Now these consultations go fast, so if you haven't already booked your call, click the link down below or just go to PersonalBrandFunnel AI to claim your call. So let's start with bonus number one. Every single person on this call, I'm gonna give you a thousand dollars. Literally, I'm giving you a thousand dollars. I'm paying a thousand dollars towards your ad spend your first thousand dollars, we're gonna cover as a credit credit towards our program. Every single one of you is going to get this. And it expires December 11th. All you need to do to claim it is Go ahead, book a call, and then we'll apply it towards whatever you spend on one of our programs to help you generate leads and learn advanced markets and sell advanced markets. Literally, I'm giving you a thousand dollars, all right? Thousand dollar credit towards your first thousand bucks in ad spend simply for showing up to this training. Right? All of you guys showed up. You're still watching, you're still here. You're investing in yourself. You're investing into your own skill set. So I want to reward that, giving you all a thousand bucks. This bonus expires December 11th, so if you have not already claimed it by December 11th, I'm taking the thousand dollars back. All right, taking the thousand dollars back. But you have this until December 11th. So go ahead and book your consultation to claim that bonus. Next, I'm going to build you an AI appointment center that will literally call your leads. Some of you guys were actually already called by this appointment setter earlier. I'll show you guys a demo in a moment to show you what it actually looks like. But this AI will literally call your leads and set appointments for you on your behalf. How much time would that save you? Right. Imagine if you had an AI assistant booking appointments and calling your leads for you. Save hours and hours and hours and hours and hours. That's what you spend most of your time on. You save five hours a week, 10 hours a week, 20 hours a week more. How much is that worth to you? Well, most people charge thousands of dollars to set something like this up for you. The first 10 people who sign up, we will build it for you for completely free. You literally just pay per minute, which is. We have a cost per minute, so we're just charging the cost. It's just 19 cents a minute for the AI dialer. We're going to build it for you completely free. This is only for the first 10 people, so click the link down below, go to PersonalBrandFunnel AI and claim your consultation. Next, AI Sales Training Bot. Now, you might be thinking to yourself, this all sounds great, but I'm not confident in my ability to sell. In fact, I'm so bad at sales that if you gave me somebody who was ready to buy, they would become unsold. Talking to me. Hopefully it's not that bad, but some of you, yeah, it is. So this is a specifically designed AI that's trained on IUL Annuity and whole life. And basically what you're able to do is a voice chat, and you can go back and forth with it and it'll give you feedback on how you can get better and improve, improve your process, Right. So you can literally role play with it constantly to learn and train. Next, I'm also going to give you access to a annuity training that I did with a $1 billion annuity producer. So we bring in outside experts to our group to do trainings inside of the group. People you probably never get access to as an individual. But because we have a collective community with hundreds of agents, we can get incredible people to come give intimate trainings for our group. And we recently had a producer who's responsible for over $1 billion in annuity sales come and do an exclusive training inside of our group. Now, if you simply picked up one thing from that training, how much more could you make this month? Well, you'll get instant access to that training and all future training with industry experts whenever you join. Next thing is the fast cash button. So our goal is that as soon as you become a client, we can help you make your money back as fast as possible. So the fast cash play is a series of plays that will get you quick sales from resources that you already have access to. We had one of our clients who sold $15,000 in one single day using our fast cash play. You get access to that immediately whenever you join. So go ahead and click personal brand funnel AI pinned in the description or just go to personalbrandfunnel AI and you're able to book your call. Next, the retirement expert. So if you've ever had a case and couldn't get help fast or just weren't sure what to like, what to recommend, this is for you. So we created an on demand strategist that is trained on retirement philosophy, top producer playbooks and current tax rules. And it's basically like a panel of experts on speed dial that answers questions for you. So if you need help with a case, like let's say you're on with someone, you're like, oh, this person has, you know, x amount of money in their 401k or their IRA and I don't know what to do. Literally you can just message the retirement expert and it'll tell you what to do. Hasten their age, their income, their assets, whatever, and it'll tell you exactly what to do. Here's an example. 57 year old has 500k in their 401k, wants to retire by age 65. It has follow up questions. I answer the follow up questions tells you exactly what to do. Now, how many more deals could you close if you had an Expert in your pocket 24, 7, 365Next Advanced Markets University so advanced markets universities are always growing training library. It takes you from new producer closing cases on Iuls annuities and whole life. So we teach a new live class every week, record it and then add it to the library. So you get to see what works now, not what worked last year. Right. So you can learn prospecting, angles, discovery, case design, suitability, illustrations and the close and simple steps you can use daily. Now think of this as like Netflix but for advanced markets. Plus a weekly coaching call where you help pick the next episode and if you sell final expense or mortgage protection. Now this is your fast track into bigger premiums that don't charge back.

Now if you already write advanced markets, you can use this to basically increase your close rate, increase your target premium and reduce chargebacks. We actually are partnering with a $50 million annuity producer right now who were basically co creating and putting together a training that's going to be exclusive to our customers. AI Content writer. We created an AI content writer that produces expert level posts about Iuls annuities and retirement in seconds. So you can position yourself as a trusted authority in your market. It writes in your voice, sounds like you and you can literally just use it on demand. So think of it like having a full time writer who knows advanced markets and never misses a Denmark. Well, used to take weeks to create, can now be created in a matter of minutes. So the way that you you would use this is if people google you like what pops up. Well what you want to pop up is like your LinkedIn, your website, your funnel, maybe YouTube and this will allow you to create that content. So when someone googles your name, all of that pops up and it's very easy to find you. It makes it easier to close deals. Next up, tech hotline. So if tech has ever slowed you down, this completely removes all of those roadblocks. So we host live tech calls every week where you can get any questions answered about our AI tools funnels and basically get it set up over screen share and just fix it right there. Plus our support team has your back so you're not stuck waiting to implement things. And lastly, we're going to talk about the agent sales assist. So this basically lets you call in a top producer to help you close your deals. You can use our panel of proven closers on tough cases, high value prospects and or anytime you want a fast win. So basically you can bring in someone to help you close a deal. All right, so again to recap, get The Expert Effect Content System, the AI Selling System, the seven Figure Producer panel done for you, Ads Management, a thousand dollars towards your ad spend. I've never done something like that. And we're going to build an AI appointment center for you for the first 10 people who join. AI sales training, the $1 billion annuity sales training, the fast cash play system, the AI retirement expert, the advanced markets content accelerator, the AI content raider, the tech hotline, and the AI sales agent. Now all you need to do to claim access to that is just go to personal brand funnel AI. Now, in just a moment, I'm going to bring in.

One of the top producers inside of our program who's done $230,000 in commissions in just four months. I'm messaging him right now and I'm gonna bring him in and we're basically going to do a little bit of a Q A.

Alrighty. So go ahead and drop your questions in the chat down below. If you have not already booked your consultation call, go ahead and do that now. And I'm gonna bring in Brendan right now and you guys are gonna be able to ask him some questions about how he's been able to be so successful and make a bunch of money selling advanced markets.

Brendan, what is going on? My man? How you doing?

Hey, how are you?

Good, good. How about yourself?

Doing good.

Fantastic. Well, cool, man. I know you've been absolutely crushing it. I think you just closed some more annuity business in the last week. I know you said you, you've had some crazy stuff going on, like with personal life and whatnot, but still riding business. So talk to me, like, what do you think is the biggest key to your success? Cause I know you made the transition for final expense. I think you're doing some, like, mortgage protection. Before, how did you, like, switch into advanced markets and like, what is the, what is the switch been like?

I just took a deep dive, you know, I just jumped right into it and watched a bunch of videos and figured out how to get good, you know, and when the biggest thing is, you know, when I was down and not doing what I needed to be doing or feeling like I was where I needed to be, I jumped into more trainings and I always looked at it like, you know, if all those other guys are doing it, why can't I? And so, you know, I took a lot of initiative there and got to a certain place, you know, and I still feel like we're, you know, always chasing, chasing the next one, even when we close a big one. Like we got a $28,000 target today. We got a $13,000 target last week. We got a $19,000 target the week before. We closed another 800 in annuity premium over the last couple weeks. So, yeah, we're clipping. I got another hundred going on the books tomorrow, so just got the guy statements.

I love them, man. How much annuity production have you done in the last few months?

Oh, I don't even know. 100? Probably like two and a half or three somewhere. Right in that range.

Wow. Just in the last few months. Two and a half or three million?

Yeah, that since we. That's that since we started the program. Total all in. Probably. We're right around there. We started the program in, what, July, I think it was. Yeah, so.

Dude, most people don't do that in a year. You've done that in, like, four months.

I know, it's crazy. I got some buddies starting up, too, from an old job. They're really, really good phone guys. We used to be an auto refi and different stuff like that. And they're excited, man. Leads that we get are. I just. There's nothing like it.

So talk to, like, say, I'm the producer who, you know, maybe I'm doing some mortgage, some final expense. I'm doing it at a high level, but I want to move, like, I see the opportunity with annuities, you know, advanced markets, bigger life insurance policies. What would you advise that person to do? I mean, it's basically you. A year ago.

I would say, if I had to give one piece of advice, annuity market.

Is good, but I would say get really, really good iul, like, really good at iul, and then start to sprinkle in some annuity because the annuity is an entirely different market. It is complicated. There's a zillion products. Get really, really good at iul. Take the leap of faith. Watch some training videos. It doesn't matter where you get them, whether you watch advanced market.

You know, all that kind of stuff. Just get really good at the IUL side and then start to sprinkle in annuity.

Yeah, that definitely makes sense.

Talk to me about, like, the people that you get coming in on the leads. Right. Because obviously we've all worked. You know, I told the story about working Walmart gift card leads. Like, the quality of clientele is just vastly different with that versus who you're talking to. So kind of like, describe the person that you're talking to on, like, an average IUL lead versus average annuity lead.

Yeah. So I would say you know, IUL leads and full transparency. You know, you get a little bit of a mix naturally on Facebook, but the majority of the people that we talk to are high net worth individuals. And so like for instance, the lady that you know was the $19,000 target on a min max, you know, her AP was 36,000 a year. And so like that lady's making a couple hundred, over a couple hundred grand. You know, you gotta be making a certain income to put that kind of money in a policy. The other guy that I just did recently is making two and a half million. And so basically we should have been doing a lot more than two grand a month. However, you know, he's, he's kind of like a baby steps kind of guy. You know, you got it. So he has a lot of military contracts and really what happened was, is he went through the whole government shutdown thing and so, you know, he was a little bit. I want to start small, but we're going to add a bunch more with that guy. I already know it. And then the guy I did today is like a Navy. He's a retired Navy pilot that contracts to train people. And he was actually out in Asia, but he lives in Florida. He's out there training people, you know, and that guy on his contract that he was having, I think he comes back here in a couple months. But on his contract, you know, he's doing like 350 and he's got his military pension and stuff that he's drawn on to already, that's like 70 a year. So like the majority of these people are clipping between, you know, 200 to. I mean we've talked to business owners doing 800, we've talked to a million. I mean I just. The fact that we can sit here on zoom or screen share or however you want to do it, right, Whatever fits the agent. But the fact that we can sit here, get licensed and you know, I think I'm up to 35 states or something like that because everything crosses a little bit. But the fact that you can come in the business, get licensed in a few states and do it from the comfort of your home and do the right thing for these people is all that matters because if they go to their local market, they may not get what we can offer when we have so many different carriers. Once you get a little bit of experience, you know, which ones are going to illustrate the best, you know, what's going to help the client the most. And so you can advise in a sense of which policy is going to fit each person the best, you know, so the fact that we can sit here, we have this much reach to be able to do this. I mean, it's just a blessing not only for the agents that can do it. When you really learn this thing, I'm not talking about the ones that have a couple months in the business and they're fly by nights. I'm talking about the people that want to do this thing long term. The fact that we can sit here and do this and do it the right way is just amazing. And then get in front of people that are doing that kind of stuff.

You know, that kind of money is insane. It's a lot of fun.

Yeah, absolutely. I see we just got a question from someone here. What is the biggest IUL that you've closed?

Me. So 120 grand a year.

What was the target on that?

That was 60. And I hope that it was like 60, 62, something like that. I hope that one day. That's a small case. Like, I feel like we're really, really, really getting dialed in in about the $15,000 target range.

I love that.

And I told. It was funny. I had a conversation with my dad this morning, who also does the annuity side of the business with me too, a little bit. And he was one of those old timers, man. So he sat there, it's like scratching his head, working the local market, doing the thing, you know, not, you know, closing enough to get by. And maybe a little bit more. Like putting him in this thing too is insane. I mean, like, he's like, I've never been in front of so much premium in such a short amount of time. And I don't even put that much money in that lead funnel. And it just, I mean, I. Like I said before, I've worked paid per leads, I've worked all kinds of stuff. Nothing's like this.

It's true. It's definitely true. What.

What would you say to someone that's thinking about making the jump, but maybe not?

Sure, jump. That's it. Jump you gotta go. But don't do it half ass. I mean, I'm sorry, I don't know if we're live. But don't do it halfway. Yeah, you gotta do it 100. You gotta want it bad. I mean, I took an agent, perfect example. Okay, so there's a guy that works with me, and I know I'm through like some channels inside the agency that I contract with, right? That was in the business. Producer.

Had some stuff happen, got out of the business for A little bit. Came back in a little bit gun shy on spending money on leads. Okay? I chat with this guy every now and then. And the other day I'm like, dude, I have so much personal stuff going on. I have an insane lead funnel. I have some agents in the pipe to get started, but I don't have them started right now, and I don't have them trained. Said, I need a seasoned guy, need a 30% app split. And I said, I need you to work my funnel. Okay? This guy came out seasoned vet, right? Comes out and closes like 15 grand in target. Boom. And I'm like, dude, all you need is leads. Leads. Don't be scared. Just go. It's all about ROI in this business. If you can ROI the money and that those numbers make sense, then keep spending more to scale. You can't get by spending two to four thousand bucks a month. I mean, you got to get pot committed if you want to write these numbers. Gotta have the lead flow.

That's. That's.

No, you're 100% right, right? I mean, like, you're not going to scale being scared. And if there's a direct correlation between you put a dollar in here and you get a dollar out, you should put more dollars in. But fundamentally, the key is as well, you have to find the right system where you can put a dollar in and consistently get more dollars out. We're not just saying, like, to be clear, we're not just saying, like, hey, just spend more on leads. Part of it is making sure that you have the right system in place where when you spend more on leads, it actually yields the result that you want.

100%. Yeah. And it's funny because, you know, I just had the same conversation. So my uncle, God love him, brought him in. 25 years experience, seasoned guy, really good. But he, like, he's got some things he's working out. I don't know if. Ghosts in the closet, whatever, dude. When Went through some stuff. And. And so I'm like, listen. He goes, well, what do I. Because I let him get in the appointment funnel and then had some issues with making dials. And so I said, hey. I said, the leads are good. You know, the leads are good. Comes out, closes like 30 grand and premium. I'm like. I'm like, you know, everything's the way it needs to be. And so it was funny. And so then I said, okay, well, you're not going to make the dial, so I'm going to put you on probation. I cut him out of the appointment Funnel. And I know that he wants to just work appointments, which the system is really good at, booking appointments, but I know that that's what he wants to do. So I said, okay. I said, here's the deal. I gave you 475 leads. I said, I need you to go in and make one call on each one of those leads. Just this one week. I need 475 dials. If you do that, I'll turn you back on. I didn't get my 475 dials, so I never turned them back on. However, going through all this stuff I had to go through, I'm like, dude, I need somebody to work a couple appointments. So I sent him over a couple. Of course he gets a hold of them, you know, And I'm like.

Man.

Of course those are the ones he gets a hold of, you know, because we always have, you know, like everybody we get to know shows. We get a lot of show ups and we just work the system. But he gets ahold of these two people, closes these two deals. One was a hundred thousand dollar annuity, one was a $6,000 target, and the other one was 3,500 bucks in target. Like clockwork, you know. And I was just like scratching my head. I'm like, how do you sit on the fence not make any dials and do that, right? But I mean, the right guy. I mean, it's pretty much as simple as that, really, if you know what you're doing. I mean, it's plug and play. So he calls me up and he goes, how much do I have to kick in the bucket for spend? I said, I don't know. What's the number that makes you uncomfortable? I said, it's not about the money, bud. I said, it is about what is going to make you uncomfortable, what is going to get you out of your shell and what is going to help you that when you're sitting on the couch thinking about doing something else, that number is ringing in the back of your head. Now, I'm not saying to go out and overspend. That is not what I'm saying. I'm saying you need a number that's high enough to be a little bit uncomfortable so that you can force yourself to produce.

So that's. And he's like, no, really? Like, how many leads do I get for that? I said, no, what's the number that's going to make you uncomfortable? I said, I will fill the pipe, no question. I said, I need the number that's going to get. You get you busy?

And so he's still thinking about that number. Like, dude, you got to give it to me. You know, it's not about the money piece of it, man. It's just about getting him a little bit more motivated. Yeah, I think we're this close.

No, I think like that's also the thing that separates the, you know, the winners from the losers is like the action taking and the risk tolerance.

And.

You got, you know, nothing comes easy in life. So if it doesn't come easy, you can make it easier with the right tools. Absolutely. But it's not like it's a one and done. It's not like, you know, one system is gonna like change your entire thing. You know, like you got to go train, you got to put the hours in, you got to study. You know, NFL players don't get in the NFL by just falling into it. They work hard to get there. We have the same ability. In fact, you know, we can make astronomical amounts of money in this business. You gotta work for it. You can't just expect it. And so that's really the main piece of advice I could give anybody is you gotta work hard, man. But I'll tell you right now that I wrote 140k in commission last month and I wrote 140k. My kid gets out of school at 2:30. I started about 7:30, 8 o'. Clock. And every now and then I'll take a late afternoon appointment. So like, I know. And like Saturdays, if an appointment confirms and I got a couple of them like ready to go, I'll jump in. Other than that, I've earned that, you know, I've earned that. And I will sit at night if I have to critique the system or whatever I gotta do. And I'll put in some extra time where it's needed.

Like I have family too. We have all kinds of stuff going on. So. But you gotta earn those things. You can't just expect them. When I started in the business, I was doing like 70 hours a week. But I was on the wrong leads, the wrong system, all that stuff. Dude, we were broke. Okay, yeah. You know, 100.

Yeah. If you take, if you take the level of work ethic. That's why I love working with people that are already like producing at a high level on mortgage or final expense. And then you move them over this and it's just like a wall just moves out of the way and they just go. It's like you take the governor off of a car, you know?

Yep.

No. And these leads in the System does it? I mean, you know, I mean, it's like. I. I don't know how else to put it. I mean, I was scared like everybody else when I knew what the upfront fee was and all those things, right? Like, hey. But, like, the thing that I thought about the most was, is, like, can I afford not to at least give it a shot? You know? I mean, I have been bouncing around from lead provider to lead provider, trying to find something that works. And some things work really good for a little bit of time, and it sounds like they go cold, you know, and then all these things. Well, I can tell you that, you know, this. This is all, you know, exactly the ad that you're running, and so you can speak directly to that ad. And so when you go to flip a client and they're like, oh, no, I've already talked to another agent. Okay, well, then why do I run what I run where, you know, 90% IULs are incorrect, whatever, you know, like, we wouldn't run that if we weren't the right guys for the job. And then we get the guys on the flip side that are like, oh, my man, I have been on the fence on this thing, looking at agents and different things for a year, and I saw your ad, and you guys must be the right guys. And then they're just a layup.

But it's like that. I mean, the guy today had been working his agent for two months, and then he said, man, some things didn't line up, called the carrier, and the carrier didn't even know who he was. It just seemed fishy. And he goes, but I really want this product. I really want this setup because I don't know how to put it together. Then he goes, and then I saw your ad, and I saw you communicate a lot on Facebook with people. He's like, I figured I'd give you a shot. And he's like, I love the way that it looked. And he goes, after talking to you, man, I'm so thankful we got in touch. And that's how they go.

Yeah, it's all about mean.

You're. You're basically describing the expert effect.

You know, I don't know. I'm not special. I don't have a magic wand. I just try to get it done the best of my ability.

This is as real as it gets because I'm not a B.S. or kind of guy. So, like, if you guys are finding an honest opinion, here it is.

Yeah.

Yeah, man. I mean, I've seen you. I've seen you Crush it from the moment you came in. And, you know, I think realistically, a lot of it does come down to your mindset. Like, obviously, the system is really good, but I think for anyone too that's watching this and is like, you know, hey, I'm thinking about working with. With Tim and Julian and AM and whatnot. If you come into it with Brendan's mindset and work ethic, you will crush. But if you come into it with, like, a poisonous mindset of, like, I'm putting all of the responsibility on a system to give me all the results, like, you're seeing this kind of in real time where it's like, yes, the leads are ten times better than anything else for sure, but the leads are only as good as you are.

At the end of the day. Like, if Brendan was a terrible agent and he didn't know how to.

Build that trust and close the deal and further along that conversation, you know, you can throw an alley oop to somebody that's 411, but they're not gonna slam dunk, you know, even if it's a perfect alley oop. So, like, you got. You're. You're Shaq, and we're, you know, we're Kobe, but if you weren't Shaq, it wouldn't work. But it's not like you came into this with that skillset. You've developed it and learned it and built it. And so, you know, anybody could do that if they have the work ethic and the right mindset.

Yeah. And you can. You can learn. I mean, and the craziest thing about IUL is that there is so much knowledge on the web. I mean, just start Googling how to sell an IUL and then take a little bit of everybody's bucket and make it your own. Right. But you have to do that, right. You know, you can't just go out here willy nilly and throw all these things together because they're going to get replaced.

Yeah.

Want to go out there and have the best intention for the client. It's not about commission, breadth. It's not about making the most money on each person. Because if you don't make the most money on each person, do these things the right way, I can say without, with a hundred percent, without a shadow of a doubt, that you will get client after client after client back. Because they call you with their friends and their family and everybody, they can tell because everybody's geeked out about iul. I'm geeked out about iul. I finally did a nice Thing and got myself a new truck, put it in the business so I can write it off. I need deductions. Accountant said that whatever. I'm literally going to wear IUL on the license plate because that's where I am. I believe in this thing. I put 2,500 bucks a month in one. That's small. I want to be at 15,000 one day because I want to retire young. And so, like, I know the steps that I have to do, be able to get there. And sometimes things are painful because you have to take time out of your day to do other things. When you're trying to start building a team that's hard to adjust to because you want to write. I like to write. I like the wins. I want to be able to help people. Sometimes, you know, you gotta just. You gotta get the business built, too. And that's tough. But, like, the fact that you guys can hit on not only a quality iul, you can hit on a quality annuity and you can build a recruiting pipe. What more in a company do you need? I mean, to me that, you know, like, that's priceless. Like, the fee that you have to pay to get in. I mean, really. I mean, where else can people find it? I mean, we're sitting here thinking about recruiting people, my dad and I, who's been in the business forever, you know, it's like, okay, sounds good to start recruiting. Like, we probably need that because we're so lead heavy and like. Like, where do you go? Right? So good thing is it's all one big thing that you can build out with these guys. It's incredible. You know, just. Yeah, it's incredible. Let's see.

We got a question here. And. And then I know you. You gotta go. I get. I know it's getting late where you're at, and I'm sure you probably gotta go make some money or something.

Let's see. I'm gonna skip that question.

Let me ask you this. So.

Parting words to someone watching this. We got like 30, 40 agents still watching.

What would your biggest piece of advice be to them? Or what. What would you. What parting words would you leave them with? Because you've covered a lot. You've given a lot of game. We've obviously covered a lot in this training. Been going for like an hour and a half almost.

What would be your parting words?

You know, if you're on the fence, take the leap of faith, you know, go into it with an open mindset. Don't ever blame the leads. Don't ever Blame the leads. It's not the leads, okay? If you're missing something, find some trainings. Because if you can find some trainings and you can get your head right, then you will be unstoppable in the business. I'm not special. I don't have a magic wand, okay? I just train hard and then I work hard. And so when you train hard and you work hard, eventually it all comes together and then you learn the right places to go and it's really not that daunting of a task. Seems like it. When, when you're sitting on the fence looking at, oh my gosh, I'm going to go from final expense and I'm going to go here. I can see the roadmap. I'm watching everybody around me do it, but I don't know how to get there. Start training, start training and then dive in. But you can't do anything unless you try it. So you got to go and you got to try it. And it's a basic, you know, it's a basic leap of faith. And then when you look back, you're going to be like, man, thank goodness I did that, you know, because that's really the power. Final expense, all the deals fall apart. Iul. They all stick if you do it right. And so it's just a great business model to be a part of. And I mean, it's a really cool thing to learn. And then when you can get into annuities, you can get some really big wins. And so take the leap of faith and go, man. All I can tell, all I can.

Tell you, I love it, man. I love it. Well, I know you're also recruiting as well, so if anyone's looking for an agency, Brendan's crushing it. I can vouch for that. And as you guys can tell, very straight shooter down to earth. You give me like hard working Midwestern vibes. But I know you're from Colorado, so I guess that's not really the name, but you do get me hard working Midwestern vibes for sure.

Yeah, I've kind of done a lot of different things in, in my day, but, you know, I'm, I'm glad that I made it here and I'm glad that we're building this thing out. And man, it's, it's truly life changing and special and just not a day that goes by, you know, that I don't just, you know, thank my lucky stars and everything like that, you know, it's. It's truly an incredible thing to do. And then when you write the. Kind of like, it's so funny because when you write $140,000 a month, even though you got a couple producers starting and you literally send screenshots out of the CRM and like, you know, I don't know how much business I have in one of my carriers, but a lot, a lot of business, like pending and pushed and all that kind of stuff, right? Like in there. And nobody believes you until you get in there and you do it, man. And I'm like, I'm like, bobby, I don't think you can. One of my good buddies, I'm like, I don't know if you can comprehend what 140k commission looks like, but I said once you get in and do it, you'll understand. So it's like this funny thing really, but I don't care about any of those guys. I just care about moving forward and hitting a bigger number next month. So, yeah, we just keep moving forward. My uncle's like, it always, it never ceases to amaze me that like, you can close a big case and you're like, great, man. Well, I was brought up in a business where, you know, I came up and, you know, dealerships and then I got into auto refi and some different stuff for a long time and it was always like, hey, you hit number one. Great job. So proud of you, man. What's next? Because we don't have that much time to celebrate, we got to keep moving the needle. So that's how I was brought up. So that's how I run.

Big wins are fun, but it's like, dude, we, you know, we don't fund the whole thing on one big win, but we just keep rolling.

That's it. That's it. Awesome. Well, I appreciate you. We'll be in touch, obviously. And I'm good. Yeah, appreciate you making the time to jump on here.

Yeah, thanks for having me, man. And you guys have a great night.

Alrighty. So take care. We'll see you.

See you later. Bye.

Alrighty. So cool. We just had.

Brendan, obviously come on and give us some wise words. So if that doesn't convince you to book a call, I don't really know what will. It's one thing to hear it from me, but I mean, this guy's making life changing money.

You can't really make that stuff up. I mean, it's pretty crazy. 140 grand in commissions in one month. That's better than I thought. The last that I had heard, he did 230 and 4 but I guess last month he did 140 in commissions, which is, wow. I don't really know many insurance agents that are doing that, but the ones that are in our program. So if you guys have not already, go ahead and claim your consultation, call Brendan's in one of our higher level programs. We have other programs as well if you're a newer agent or have a lower budget. So we really have something for, for everybody depending on where you're at. And you know, you can use that thousand dollar ad spend credit towards whichever program you end up getting and qualifying for. So go ahead and click that link down below in the chat. I'll answer a couple questions and then I'm going to jump. I got to get some dinner. But I look forward to working with a select few of you guys. And you know, I really would love to do this same call, the same training in six months. But instead of Brendan being on here, I would love for it to be Scott or Jody or Ida or Rich or Jacob or whoever else has not yet commented. Or Jay. Right. Whoever it is, would love to bring somebody else on here and do that exact same interview with you.

And it's not guaranteed. You know, a lot of people come into our program and do nothing and fail and you know, don't take responsibility. And that's cool, that happens. You know, it's the reality of the world we live in. But if you come in with the right mindset and you come in with the right habits, or at least the willingness to adopt the right habits, because not all of us come out, you know, batteries included with everything. But if you come in with the right mindset and a willingness to learn and work.

What'S stopping you from doing what Brendan's doing? What's stopping you from doing what Josh is? You know, we work with some of the biggest agency owners in the entire country, in the entire world, people doing $50 million a year. I work with two 50 million dollar a year producers, one individual producer, one agency owner. Why can't that be you? Well, it's stopping you.

What?

Call reluctance.

That's.

Get over it.

Focus on learning, focus on improving your skill set. Get into the right opportunity vehicle, get the right system, get the right knowledge, apply yourself. And there's nothing stopping you from being the person that's on this call six months from now talking about how you produce six figures in a month and commission or it cannot be you or you can be watching it in six months thinking, damn, I wish I would have tried harder. I, I wish I would have made that leap. I wish I would have invested in December when I could have written the entire investment off as a tax write off.

And then use that to make 2026 the best year of my life. The best year in my business. So at the end of the day you want to be in that situation six, one six months from now. It's December now to me, June May.

You want to be in the situation where you're exactly in the same spot you are now or you want to take some of your capital that you're going to pay to taxes anyway, invest it into something that's going to give you the ability to increase your earning potential in the, in the next year and make 2026 your best year yet.

The end of the day you have two options. Action or inaction. And the only action that I'm asking you to take now is literally just book a call and we'll take it from there. We can find a way to help you. Awesome. If not, we'll just give you free value in part ways. But I'm, I'm trying to make it as easy as possible for you guys to do something. I'm going to build out a whole AI system that'll call your leads for you. Brendan doesn't even have that. I'm going to give you a thousand dollars towards of a credit towards the program to help you make the investment and help you pay for your ads. Brendan didn't have that. Brendan have the AI sales training, role play bot to practice and study his skills he had to learn on YouTube. I'm making it easier for you than Brendan even had it. So what's stopping you?

What's stopping you? Limiting beliefs. Get over them. Move on.

So.

That'S it. I'm gonna drop this link one more time. Remember you have two options. Action or inaction. That's all you can do. Action or in action. So look forward to speaking with you guys, hopefully bringing some of you guys on as clients and helping you achieve some amazing results. And you guys have a fantastic night.