YouTube short (by Timothy Schucker) that ranks the top five types of insurance leads by profitability, weighing closing percentage and acquisition cost. The five types listed (from least to most profitable) are: purchased Facebook leads, live transfers, self-generated Facebook leads, branded leads, and referrals — with referrals identified as the most profitable. The clip ends with an invitation for viewer agreement or disagreement in comments.
Chapters
These are the top five types of insurance leads. I'm ranking these in terms of profitability so closing percentage and cost will both play a factor. Number five, we have purchased Facebook. These are the typical leads that you'll buy from a vendor and they're usually like a reasonable cost. Number four is your live transfer. Now these are typically going to be a lot higher quality, higher intent of a lead. Problem is the cost is sky high, it's going to be hard to be profitable. On number three we have self gen Facebook leads. The cost can typically be lower, the intent can be pretty high depending on what ad your running. But the downside is the amount of time that it's involved, the amount of distraction that it brings to you when selling business. Number two, we have branded leads. So these are going to be leads that are opting into some sort of brand like State Farm, Geico, Dave Ramsey. Number one is referrals. There's no better lead than referrals. You can get a client of yours or somebody you helped to give you a referral. That is the best and most profitable lead that you can work. Let me know if you guys agree or disagree with my ranking in the comments down below.
