Timothy Schucker shows how to get cheap, high-intent life insurance leads by ditching giveaway ads and using clear, direct creative instead. Skip the survey hook. Tell people upfront it's life insurance and watch your cost per lead drop while intent climbs.
When agents are used to seeing cheap leads, they're used to seeing low quality. And the reason why is it's all about what ad is being put in front of a consumer. Right. You know, if I throw something up on Facebook that's talking about, fill out this survey to get two free gifts, you're gonna get a lot of cheap leads, but there's no intent behind them. You're not gonna see high quality, but you're gonna get a lot of leads for a very low price. You're borrowing these tactics from other industries, you know, with E commerce, having to get a cost per purchase for less than the product you're selling. So by bringing in those other tactics and straying away from all these free giveaway things and all that, we're able to keep the cost low, but also have high intent leads that actually know that it's about life insurance.
