Timothy Schucker breaks down five ingredients for a Facebook campaign that converts: a clickable image, a hosted instant form, a calendar landing page, slight friction to filter serious leads, and automation to cut no-shows.
Five main ingredients when crafting the perfect Facebook campaign, the goal of the image is simply just to get them to click. Two, which is your instant form, is just a form that's hosted directly on Facebook. An instant form allows me to collect more information with less friction. People just don't want to type, they want to click and they want to be done with it. We want to make it as easy as possible to become a lead. Number three is to book an appointment with you. Now they're going to click on the link that says see if I qualify, and that's going to take them to the calendar landing page, which is to have them book the appointment. Let's go to step number four. Now I'm making it a little bit difficult for them to give me their information. I don't want it to be hard to become a lead, but I want it to be a little bit hard to book an appointment because if you're setting aside time, there needs to be some more intent behind that. Number five, automation. The appointment reminders are going to get people to show up to your appointments and decrease those no shows so you're not wasting time.
