Timothy Schucker explains a five-step framework from Quest Nutrition founder Tom Bilio: identify the problem, form a hypothesis, test it, measure results, and iterate when it fails. His key insight is that you need a concrete vision of your goal before you can map the steps to get there.
All right, so I had, I had learned this a couple months ago, to be honest, but I was reminded of it last night when I was watching a video interview of a guy named Tom Bilio. He's the one who built Quest Nutrition. And I heard them, I actually heard him say this in person. I was at a conference where he was speaking. And so basically it's a concept called the physics of progress, right?
Excuse me, I'm dehydrated. But essentially what the concept is is basically in order to see success or get somewhere, there's a few steps that you have to go through, right? So the first one is you have to figure out what the problem is, right? What what is? What is the problem that you're solving? What are you trying to do? And then you have to figure out what is standing in your way of solving the problem or getting to the goal. And then basically this is going to sound super simple, but when you actually break it down and look at what it, what they're really telling you when you do this, it's kind of mind blowing. So simple, but really effective. So basically figure out where you are now, where you're trying to get to and what's stopping you in between, right? So basically whenever you're trying to solve a problem, you have to come up with a hypothesis, right? It's basically the scientific method, but like not school. And so essentially come up with a hypothesis to solve the problem, then predict what you think it's going to do, right? And so then you execute on the hypothesis, see how it performs, track it and measure it, and then based off of the results, you either succeed or you don't. And so the way that Tom describes it is when you don't succeed, you have to point all he says five or ten fingers back at yourself and stare nakedly at your own inadequacies or basically how you messed up in executing or why your hypothesis was wrong and figure out how you can improve so that next time you make a guess and implement it, you can succeed. And so essentially what it is, is it's literally just a cycle of what problem am I solving? How am I going to solve it? Try come up with an idea to solve it. Test the idea. If it succeeds, great, move on. If it fails, figure out why it didn't. And instead of ever blaming it on external circumstances, you just blame it on yourself. So my biggest takeaway from this because I feel like I'm pretty good at taking responsibility for my failures or actions or whatever, but essentially I wasn't clear on where I was trying to go or what I was trying to get to, right? I had an idea of oh, I want to have this business that makes a bunch of money or whatever, but I didn't like no picture like the exact vision of what it needed to look like. And so what I've been working on for the past couple hours, what I'm going to work on tomorrow is figuring out exactly where I'm trying to go so that I can make the map to get there. And then whenever an obstacle comes in the way, I could just use physics of progress, right? Come with a hypothesis, implement it, see what happens and then if it fails, blame it on myself, redo it and keep going. So that's something cool I learned yesterday. Hope you guys got value from this video and if you did, hit the like button and hit that subscribe button and we'll see you tomorrow. Peace.
