Timothy Schucker argues that a good script is the shortcut to selling well. Instead of relying on natural talent, use a process that asks many questions, listens for pain points, and brings those problems back into your pitch.
Believe it or not, you actually have to be somewhat decent at selling to make sales. Right. Shot her. But there's a really good way around this, or at least a way to fast track or shortcut this. And it's to have a good script or sales process. Now, what makes a script good versus bad? Well, a good script is focused around one the client's needs. It asks a lot of questions, and also it hits on the pain points that you gather in the information gathering stage later on in the sale.
