This IUL Agent Sold $52k on $600 in Lead Spend (Here's How)

All right, ladies and gentlemen, in this video, we're going to be talking to Josh, who has spent $600 on leads. And from that $600, he's written $52,000 in annual premium with IUL and Advanced Markets. Not to mention, he also has a $500,000 annuity appointment after this call and multiple other deals in the pipeline, like a $24,000 IUL and more that he hasn't even told me about yet. So in this video, what I want to do is explain exactly that you guys can learn from his process. So, Josh, welcome to the channel. I'm excited to have you on, my man.

Thanks for having me. Good to be here.

Absolutely, absolutely. So if you could share with the kind people at home what you've been doing. I think you've been running this for about a week now, maybe a week and a day. I think we started last Wednesday. And can you kind of talk me through, like, what we're doing and what results you've seen so far?

Yes. So got set up on the leads, and.

I mean, they immediately started coming, you know. Well, once we got it, like, everything set up, they started coming in, and it's pretty, you know, it's pretty cool because it's like the people, you know, with the automation that they. The lead gets created, they respond, and then they get sent out a text, and then they. And then some of them book right into the calendar, and then the other ones, I just dial.

So.

So, I mean, I've been getting, like, a mixture of people, you know, setting on my calendar and then people that I've been, you know, reaching out to and connecting with. So. So, yeah.

Awesome. Well, can you kind of talk through, like. So we spent $600 on ads. What deals have you already closed? And then kind of talk to people through, like, what your pipeline's looking like. Yeah.

So one of the first ones I got, he booked into my calendar, and so I was, you know, showed up on the appointment. He didn't. He didn't show up. So I'm sitting there for, you know, a minute or two, and I'm always. I'm always, you know, take a proactive approach. So I give him a call. He doesn't answer. Wait a minute. Give him another. Give him another call from my, you know, from my phone. He doesn't answer. And so I'm like, okay, well, I'll just, you know, replace this time with some dials. He calls me back, hey, sorry, I'm a truck driver. You know, I get some unexpected, you know, jobs sometimes. And I was just on the phone with my. My dad, actually, so I was like, hey, no problem. So let's just get, you know, let's get some information and. And see what I can do. And so from there, I. I usually just ask a client, like, you know, I don't know how deep you want me to get into it, but I just ask him kind of how much they know about the iul, what their expectation is, you know, what they're trying to do. And long story short with this guy, he's runs a trucking business. He's got a couple trucks. He's growing a lot right now. And. And he's. He's a little bit older. I mean, he's not old, but he's a little bit older as far as getting his retirement going. So he wants to dump a lot of money that he's generating from his business into an IUL. So it's like a little under 50,000 bucks. I mean, $50,000 a year is what he's, you know, going to end up putting into the IUL. So after it was, I think, 1, 2, 3. It was three conversations. And on that third one, you know, we wrote everything felt really good, and we wrote up the application and, you know, submitted to the carrier. So that was. That was one of the big ones, the first one. And then another one.

Talked to the client. He had actually gotten an iul. But, you know, what we find a lot is people that have an iul, they've done research, but they kind of feel like maybe it wasn't set up properly. And this guy actually really wanted cash value. So we. So I showed him the difference between what he had and what we could do, structured it when it's structured the right way for cash value. And it was actually a very easy process because he already knew what he wanted, but he just met with somebody that could actually, you know, set it up the way he actually wanted, because the other agent had set it up for more death benefit than cash value. So, yeah, so that was that. And then, I mean, I've got. I mean, I've got. So I've got, like. I've never spent this. This. This low amount of money to have this big of a pipeline right now. I've got, like, so many deals right now that are, you know, I've had the initial conversation, and we're just, you know, either following up or waiting to get it across the finish line. But obviously, you don't really, like, usually celebrate the ones that are still in the works. But. But just from having done this business for eight years, like, you know, the pipeline's looking pretty. Pretty dang sweet right now on top of what I've already closed and then. And then, like, you said, the annuity appointment, so. Yeah.

Yeah, man. This is. This is what happens when you have good marketing and good sales. It's like Kobe and Shaq, dude.

That's right.

So the people that you're talking to, are you, like, having to explain what an IUL is or convince them that it would be, like, a good thing for them to put money into, or are these people that are, like, already educated on what it is, they've already kind of made their mind up, you know, most of the way, and they just need an expert to make sure that they don't get. You know, there's. There's a lot of agents out there that just, like, ni. Get a lot. Get a negative rap in a. In a. In a lot of ways. And a lot of it is deserved because there's just so many agents that just, like, don't know anything and just screw people and tell them, hey, don't put any money towards anything else in retirement. Put all of your money here.

Yeah, but, like, you're.

You're talking to people from my understanding and correct me if I'm wrong, that already kind of know what it is, and they know, like, how they're going to use it, and they're just looking for an expert to kind of push them over the finish line and help them set it up the right way.

Yeah, I would say. I would say.

Many of them, if not majority of them, have already done a lot of research and kind of already know what they're trying to do and they know what they're trying to do, because I feel like the. The education on these has grown like, or at least the content out there. So a lot of people are getting hit with content, and, like, they. They're. They're seeing stuff about it and they think it's a good idea, but they're just looking for that person that can kind of, like, really break it down in a way that makes sense to them and. And also set it and like, show them how they're setting it up in a way that actually accomplishes what they're trying to do. But, yeah, I mean, with this marketing, it really is getting. Getting in touch with a lot of people that are a little more. A little more financially sophisticated savvy, you know, than. Than marketing I've had in the past. So that. That makes things Easier.

And one thing too that I don't even think we mentioned is like, you're not even doing this full time because Josh is. Josh is one of the coaches inside of our program that helps people sell Iul. Right. Like our, our people are actually doing this, by the way, guys. So like we're, we have people working the exact system that we set up for people Josh is doing. You're probably doing this like what, four or five hours a day?

Yeah, I mean if, if that, like, yeah, somewhere around there, you know, three, three to five hours maybe. But yeah, extremely part time. Dude. If, if there's people that are like full time agents and this is what they do, like you could get so locked in on this and have so many leads and talk to so many clients and I mean, it's kind of, kind of ridiculous really, because I mean, I teach and train agents as well. So I, I kind of know like different agents and different, you know, different ways that people run their business. But, but yeah, on a part time basis. I mean. Yeah, that's what I'm doing.

Yeah. That's insane. And by the way, like, real quick disclaimer because last time I posted one of these videos, I had some negative broke people in my comments talking about like, this is unrealistic. It's impossible. I'm not saying that you are going to do this. There is a very, very high probability that Josh is better at selling advanced markets products than you because he's been doing it for a while. But the reason I post this video is to show you guys what's possible when you tie in like top level skill set with top level marketing and then actually put in the effort. And so like, the reason I'm posting this video is not to say like, hey, if you suck at sales, you're going to be able to do 52K and AP off of, you know, $600 in leads is to show you guys that like, if you commit yourself to the sales process and understand the products and put in the work and are patient and wait some time because. Josh, how long have you been selling Iuls for?

So I've been selling insurance for eight and a half years Iuls, like in a focused way, it's probably been like two and a half years.

Got it. Yeah. So he's been selling Iuls for longer than a lot of people have been in the industry, period. So like, it takes time to master this and learn the skill set. But if you can even get a percentage of what he's doing and also learn from People like Josh to help you further along in your process in the advanced markets, I would say, like, that is a massive win. But chances are like, there's a very low probability. Unless you're like the 1% of 1% of producers, you're probably not going to write 52k AP off of $600 in lead spend. Just wanted to be clear about that. So we're not setting improper expectations, but if you guys want access to this exact same system that Josh is running, there's a couple different ways that you can work with us. One is something we call the personal brand funnel, where basically we put you in the ads so your prospects, right? All these people out there that are worried about their money and whatnot, they essentially see you in the ad explaining the concept of what you do. So if that's iul, we'll make it about iul. If it's annuities, which is a really hot market right now, obviously Josh has an appointment with an annuity client. After this, we'll put a video with you talking about annuities in the market and all this kind of stuff, or if it's infinite banking or anything that's advanced market, that has a high, high commission, that, you know, your, the economics of your business are solid. Then we send them to a training which is this is the same funnel Josh is using, basically, except I'm the one in the video, not him. So it's a training that basically explains the concept of what you're doing. So when they jump on, they're already educated and they already see you as the expert. Right. And so that's why like, these people that he's talking to, like, they're already aware of what, of what he's going to, you know, help them with. So that's the personal brand funnel. That's, you know, it's pretty expensive. So if you're like an advanced markets producer that's really looking to scale and like build your brand in the industry, that's something I would highly recommend looking at. Link down below in the description, the first link in the comments. The second thing is basically we'll run proven ads that like, we already know work, but they're not with you in them. So you don't really have that expert effect. But this still crushes. This is like, because Josh is not in the ads. He, he's basically running this, this model. So we essentially launch proven IUL annuity final expense term ads on your account and then essentially generate leads for you to call. So those are the two like, ways in which people can work with us. We do all the marketing for you, and you just have to focus on sales and improving your skill set. So link below in the description. We also work with agencies that are trying to scale as well. So all of that's gonna be in the description. Jump on a call and we can go over how we could potentially help you. So just wanted to throw that in there. Josh.

Where do you kind of see this going, like, in terms of, like, if someone were to do this full time, what do you think would reasonably be possible.

With. With leads like this?

I mean, I've been in, like, marketing that was, you know, like, not, not nearly as good as this and not as efficient and not as systemized as this. And I was able to do, I mean, I was able to do a hundred thousand, you know, over a hundred thousand dollars of annual premium in a month. But, like, I mean, I'm not trying. I don't, I don't like exaggerating either. Like.

Yeah, yeah, for sure.

I mean, honestly, everybody's skill set is going to be in a different place, but somebody that really is, like, developing themselves and really, you know, has discipline and, and is good with people, I mean, I mean, I think you can. There's agents that can do $200,000 of annual premium in months, you know, doing this, I mean, or, or more. I mean, I, you know, I don't know, but I mean, like, if you're, if you're full time and you've got some sales skills and you, you know, what you're talking about on some level, or at least you're coachable, then like, you know, 50,000 and above. I mean, I don't see why agents can't be doing that with, Especially if they're full time and they don't have to. If they're not managing two jobs at once, then, I mean, if this is their thing. Yeah, I mean, I, I don't like to give an exact number because everybody's in such a different place, but.

Yeah, I agree.

The potential is, you know, pretty incredible. Just based. I mean, I've done one week and I'm like, blown away. So. I mean, if somebody could do this for an entire month and they can just dedicate all their time to this, they can, they can really blow up. And if you're an agency builder, I mean, you could really scale your agency doing, you know, getting everybody in. In a system like this. Yeah, yeah.

And that's. We. The reason I ask is not like, to say, like, people are going to be able to do that, because that is, like, a stretch goal for sure. And you would have to find, you know, a few big deals, probably some annuities, and also, like, working and getting referrals. Which cool thing about, like, this type of a market is usually people are more open to giving referrals because, like, if they're setting something up with their money and it's really helping them, right? Like, if they're doing something that's helping them save money on taxes or protect their money with an annuity, like, they're going to tell their other wealthy friends about you. And so that's where things can get crazy is like, you make one sale on one lead you paid for one time, and it turns into, like, that entire person's network of people, which is really cool. Can you give some tips for people that, like, maybe they're just getting started on advanced markets, or maybe they've been doing it for a while, but haven't really, like, broken through to this level of success? I know you and I have talked to a couple of those people over the last week just on coaching calls. What would your advice be to somebody that's like, trying to master this skill set so that when they have the good marketing, because, again, you can have great marketing, but if you don't have that sales skill, you're not going to crush it. Like, not everyone in our program is seeing the results Josh is seeing. It's because he has the sales skill set as well.

Yeah, I mean, it comes down to a couple. Couple things, but I mean, coachability, like, I mean, there's so much. There's so much access to information. So, like, if you want to get good at it, like, you can get good at it. And if you want to learn the advanced markets, if you want to learn these products, like, there's so much access to information. I mean, you guys give access to information through, you know, weekly training calls and. And things like. And mentorship. So, like, I would just say it's a. Being able to be coachable and then being able to, like, you have to be willing to throw money into your. You have to feed the thing that feeds you money. So you have to be willing to throw money into the market and into, you know, if you have a poverty mentality on it and you're trying to squeeze every nickel, I mean, you're not going to break through into the next level. Like, you got to throw money into it. You know, fortunately, if you can get a system where the money that you do throw goes further than what you're used to, then that helps. But, but I would just say, like, being coachable, you know, being hungry for the information, like, and because I know for me, like, Iuls were confusing for a long time. Like, I didn't understand them. I was like, like, is it term? Is a whole life? Like the cash value? How does that work? What's the difference in the account value and surrender value, you know, blah, blah, blah. But it's like, you can, you can call these carriers and just ask, like, pick their brain on the product, like, pick a couple products that. That somebody like me that's doing it recommends or whatever, and just learn those two products, learn how to talk about them comfortably. And what I found is like, you want to learn as much information as you can, but with most clients, you want to keep it very simple. You want to just say, like, here's what you're trying to do. Here's how that gets you there. You know, here's how that gets you there. And if you can, if you can learn a lot to where you're comfortable talking about it, but you're keeping it simple while you do, then no reason why you can't crush this market, you.

Know, 100% super valuable advice. Well, ladies and gents, you guys want us to basically run the ads for you, get your leads, get you appointments. There's going to be links down below in the description. I'm not going to turn this into a whole pitch fest for that, but hopefully you guys got value from this video and kind of expanded your mind towards what's possible. So you. Yeah. Without any further ado, I'll see you guys in the next one. Take care. Josh, thanks for coming on.

No problem. Thanks for having me.