Trying To Win The Skool Games | Ep 4.

A team tries to boost their coaching program sales for the Skool Games competition. They find their closing rate is stuck at 5% on appointments, so they redesign the offer to include ad setup at $997 upfront plus $997 monthly, down from $4,000. They run a webinar with 40 to 60 people and plan to scale before June ends.
Questions this video answers
~5%.
$997 initial, then $997/month ongoing.
About $4,000 ("like 4 grand").
Approximately 40–60 people.
Until the end of June.
Chapters
All right, y'.
All.
So quick update here.
A lot has transpired since I've last.
Made one of these videos.
So we were looking at the numbers.
We were getting quite a bit of appointments, but this was the metric. So we were closing about 5% of showed appointments for our offer.
And what we realized, which, you know, usually this is the issue, is our offer was not strong enough, right? Our offer was not strong enough.
So we were basically doing like, a coaching program.
Pay us monthly and get coaching.
No guarantee or anything.
9.97Amonth. We teach you all the secrets. And, like, to me, I thought it.
Was a good offer.
I probably would have bought it, but to our clients, like, 5% closing rate on show deployments, you know, that speaks for itself. And so basically we decided, how can we juice this thing up and spice it up so that we can, like, crank and win these school games? And so what we decided we're going.
To do is we'll basically set their ads up for them when they join. So they get their ads set up.
For 997, and then they just keep paying 997 per month afterwards to keep getting coaching and then get the updated ads.
So we're going to run this offer.
Until.
The end of June, right? Until the school games, and basically use this to win.
Right.
And so what we're doing is I'm actually about to do a webinar. In about.
Hour, 15 minutes from now, I'm gonna do a webinar and jump on and give a bunch of value. And at the end, I'm gonna show them this offer. And like, in all reality, we've never made an offer like this. We used to charge, like 4 grand for this setup, and we're doing it for 997 right now just so we.
Can win the school games.
So that's the plan, I think, honestly, like, just to get a crazy amount of people to say yes to something, sometimes you just have to make an offer ridiculous and then figure out the.
You know, figure out the. The fulfillment later. And I think that's kind of what we're learning is we were trying to make an offer that was going to be fulfillable and be, like, good as.
Far as operations goes.
But sometimes I think you just need to do something crazy and then figure out fulfillment. And, like, the sales should be easy, and then you need to figure out fulfillment. So that's kind of where we're at. That's what's about to happen. I'll let you guys know how this little webinar goes and maybe we'll be on the leaderboards by the end of the day.
You're not setting yourself apart tonight. So we're going to, you know, really dig into this and ask them like, you know, why are they looking into it? Why do they want the insurance and what specifically now in their life has changed to get them to look into burial insurance now versus before? Yeah, you'll find out oftentimes they're trying to prevent a burden. But what they're also a lot of the times trying to do is they're trying to protect their.
All right, so did a whole little live webinar. We were supposed to send people. I'm so branded. We're supposed to send people from the.
Affiliate that we did to that webinar.
But I messed up on the link so they didn't go there. So we did the webinar in front of like maybe 40 to 60 people at tops. Didn't have any sales, but people did book appointments to talk about getting it. I think we kind of did like a lazy pitch at the end, to be honest. It was kind of like a last minute throw together the preso. So should have prepared more than that. But yeah, so gonna keep ripping the free school community. We're gonna find sales. The tweak to the offer that we made today I think is going to be like the biggest, the biggest thing, to be honest with you guys, the fact that we're like setting up their ads for them is just going to make it an irrefusible offer.
And I think we'll be.
I think I'll be able to show you guys us on the leaderboards next video I make. So I'll see you guys soon.










