Short monologue advising insurance agents to retain and continuously market to leads rather than discarding them. The speaker argues leads are valuable data that can be nurtured via CRM-driven drip campaigns (emails, texts, calls) to convert prospects over months or longer.
I'm telling you, I lose a brain cell every single time that an insurance agent tells me that they throw away a lead if they don't sell it. That is by far one of the dumbest things that I've ever heard. Because a lead is gold. You're buying data whenever you're buying leads, and so a smart insurance agent saves that and continues to market to them over time. If you have advanced agent CRM, you just plug in all of your leads and will drip on them with emails and texts over time and eventually warming them up to where they're ready to buy. I mean, think about it. If I want to buy a car and I go to the car dealership and I don't buy that day, I'm still going to buy a car. I might just buy it one month from now, three months from now, six months from now, a year from now. And if they are top of mind and continuing to message me, email me, call me, I'm probably going to buy a car from them. Your leads are exactly the same. So build a pipeline.
