A short YouTube monologue (by Timothy Schucker) arguing that insurance agents should stop "selling" in the traditional pushy sense. The speaker cites the Merriam-Webster definition of "sell" ( framing it as misleading/manipulative) and recommends a consultative approach: ask questions, identify needs, lead customers to the right product, or refer elsewhere if there is no fit.
Alright, so this is why you should not be selling insurance in 2024. So the other day I was going through this continuing education class which you have to do every two years if you have an insurance license. And I learned something that was really interesting. And basically what they said is the definition of sell in the Merriam Webster dictionary is literally to mislead or manipulate somebody in order to get them to exchange money for a service. Right. Which I thought was weird because, like, that's not what I usually think of when I hear the word sell. And basically what you should be doing in 2024 and beyond, the way that people buy now is not from being pushed or being sold or being, you know, have their arm twisted behind their back or whatever. The way that you need to do it now is you basically have to lead them into the product that you want them to buy. Instead of pushing them and selling them, you want to ask them questions, find out what their needs are, and then if it matches the product or the service that you have, then you help them move forward. And if not, you find someone.
