You pay the small one or they pay the big one close

Timothy Schucker walks through a sales closing technique for life insurance: offer a small price concession to get the customer to commit, or they'll end up paying a much larger amount later when they actually need coverage.
Chapters
This grand slam line closes 100% of prospects on buying life insurance.
The reason why is because it makes.
Them realize that this is a need and not just a want. If you ask for the order and.
You keep getting pushed off with the.
Same old objections, say this.
Hey, Ms. Jones, you know that paper.
That I had you write down the coverage amount and the prices and everything for your record? Okay, great, Ms. Jones. And that one that you circled? That was the 15,000 for 65amonth, right? And as soon as they confirm this, jump in. So the reason I'm.
Asking is because.
Somebody'S going to pay this bill, and it's very simple, right? So either you're going to pay the small one, the.
The 65amonth.
Or your daughter's gonna have to pay the big one, the 15,000.
You let me know.
Which one do you think makes more sense?
Usually at this.
Point, they're gonna go ahead and make the commitment, but then.
I'll throw an.
Extra bone at them by going for the price drop. And, Ms. Jones, why don't we go.
Ahead and start out with the.
12,500 for the 50 bucks a month instead, I would rather you be able to continuously do the small one so your daughter doesn't have to pay the big.
One, and that way.
There'S no stress on you. Would that work better if we were able to save you a little bit there every month, and as soon as.
They make the commitment.
Boom, lock it in, and you got it.










