Generic cold-call scripts that introduce yourself and your company get rejected. Instead, lead with a value hypothesis: a specific benefit or insight for the prospect that sparks real conversation from the first sentence.
Whenever I notice folks that are struggling to open new meetings with people by cold calling. Hi, is this Susie? Yeah, Susie, this is Taraj calling from ABC Company. We specialize in being walking mouthpieces for our company. Click. Struggling to get conversations going on phone calls? That's probably because you're not using a value hypothesis. Now, if you're calling folks up with the same tired old scripts, introducing yourself, introducing your company, and telling them why you're calling and what you do for the market, you're going to end up getting the same old tired results. Click, not interested, busy, call me back. You want to start opening more conversations on the phone, try creating a value hypothesis that you can leverage in those conversations. Check the captions to learn more about value hypotheses.
