Touraj TabatabaiSales Wealth Academy · I'm a B2B tech sales coach with 17+ years in the field as an individual contributor, closing deals from 6 to 8 figures across SaaS, Data & AI, CRM, ERP, Cybersecurity, and more. I founded Sales Wealth Academy to help AEs and SDRs transform challenging sales jobs into thriving, high-earning careers — not through generic training, but through personalized coaching and proven frameworks that reps actually implement. My mission is to empower sales professionals to achieve financial freedom.

Don’t Just Chase Quota,Chase the Life You Want

Name: Don’t Just Chase Quota,Chase the Life You Want
Uploaded: 2025-03-28T18:20:38+00:00
Duration: 36 s
Channel: Touraj Tabatabai
Description: In this brief coaching video, the speaker challenges the typical sales mindset of chasing a quota for its own sake. He argues that sales professionals…

28 Mar 2025 · 1 min

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In this brief coaching video, the speaker challenges the typical sales mindset of chasing a quota for its own sake. He argues that sales professionals should begin by defining the amount of personal income they want to earn in a year, based on the lifestyle they desire—such as buying a house, investing in real estate or stocks, or taking a vacation. Once that income target is set, the salesperson can calculate the sales revenue needed to achieve it (e.g., a $600 K sales target, possibly adjusted to $550 K, or kept at $600 K to earn an extra $30 K). The core message is to align quota goals with personal financial and life goals, making the quota a means to an end rather than an ego‑driven metric.

Chapters

Hey, I want to sell $600K this year. But what is that for you? That's for the company. Maybe that's ego, achieving quota or exceeding quota by X%. But what you really should care about is how much money do I want to make this year? I want to make this amount of money, then I need to sell $600K. And maybe the number still is $600K. Maybe it goes down to $550K. Maybe you're like, shoot, actually, I still wanted to keep $600K, you know, push me up and I'll earn another $30K income if I hit that number. But start with your income goal. You know, what do you want to achieve and afford in your life? What do you want to invest in a house? Do you want to invest in real estate and stock? Do you want to take a cool trip somewhere, and then how much do I need to earn to do that? Boom. That's how your goal starts.