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In this sales coaching video, the presenter outlines a systematic follow‑up (rekindling) strategy for prospects who previously declined, postponed, or were not ready. The method starts by compiling a list of such contacts, then deciding for each whether to re‑engage based on the original sales conversation or a new, more relevant offer such as the “FAST opportunity” approach. The speaker emphasizes making phone calls to reconnect, using a scripted pitch that highlights current incentives, timing, and potential results, while inviting feedback and addressing budgeting concerns. An example script to a prospect named Karen demonstrates how to position new incentives, frame the conversation as a low‑commitment learning opportunity, and seek a response.

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