Sales scripts fail because buyers have different personalities. Use the DISC assessment to identify whether someone is authoritative or submissive, then adjust your language and approach to match how they actually think.
The reason having one script or one specific approach isn't going to work every time is because our buyers, our prospects, have different personalities. Your script may be pretty on point, but it might need some tweaking if you're talking to somebody who's very authoritative versus somebody who's submissive. One of the most important skills that I think sales folks can start to learn and practice is understanding the other person's personality types. There's a really good assessment called DISC that I suggest everyone go out and take. They'll help you understand what your personality type is and then how you actually communicate well and interact with people who have similar or different personalities to your own. All right, follow for more tips.
