A salesperson who calls himself a 'relationship salesperson' prioritizes personal connection with clients. But the speaker asks: should you build rapport first, or deliver results first and let that create the trust? The order might matter more than you think.
So I was speaking to a good friend of mine and he told me that he struggles because he's a relationship salesperson. He wants to have a good relationship with his customers. And while I commend that, you know, frankly, I would put myself in that same boat. I asked him a question, and for all you relationship salespeople out there, you may want to ponder this yourself. Will you be able to establish a great relationship with your customer before or after you help them achieve their results?
