Touraj TabatabaiSales Wealth Academy · I'm a B2B tech sales coach with 17+ years in the field as an individual contributor, closing deals from 6 to 8 figures across SaaS, Data & AI, CRM, ERP, Cybersecurity, and more. I founded Sales Wealth Academy to help AEs and SDRs transform challenging sales jobs into thriving, high-earning careers — not through generic training, but through personalized coaching and proven frameworks that reps actually implement. My mission is to empower sales professionals to achieve financial freedom.

The best way to break into accounts? Minimum of 8 multichannel contacts.

Name: The best way to break into accounts? Minimum of 8 multichannel contacts.
Uploaded: 2024-07-22T21:03:08+00:00
Duration: 32 s
Channel: Touraj Tabatabai
Description: In this brief segment, the speaker challenges the notion that cold calling is obsolete and advocates for an omnichannel outreach strategy that combines…

22 Jul 2024 · 1 min

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In this brief segment, the speaker challenges the notion that cold calling is obsolete and advocates for an omnichannel outreach strategy that combines phone calls, emails, texts (when appropriate), and LinkedIn interactions. The core goals of such outreach are threefold: first, to secure qualified appointments; second, to collect market intelligence and data that enhance relevance in future engagements; and third, to build familiarity and brand awareness with prospects. The speaker emphasizes that a multi‑touch approach, rather than reliance on a single channel, is essential for effective prospecting.

Chapters

Cold calling is dead, right? No, absolutely not. Reaching out to prospects is about having an omnichannel approach that includes phone, email, text when appropriate, and LinkedIn. Remember, the primary objective of outreach is to book a qualified appointment. But beyond that, you're looking to gather intel, market information, data that will help you be more relevant when you reach out to your prospects. And third, to create familiarity about yourself and your brand to your prospect.