Stop acting like you're above your prospects. Position yourself as a trusted advisor helping them solve problems, and you'll close more deals, get more referrals, and actually raise your status in their eyes.
I think it's important for sales folks, especially in the age of information that we're in today, to stop looking at your prospects as adversaries that you need to get one over or you need to close hard, and instead start looking at your relationship as a collaborative one where you're in partnership to help both get value out of the relationship, that being the value your product provides to the customer in exchange for their dollars. If you do that, you're gonna also elevate your status with your prospects as one of the trusted advisor or as a partner who's gonna help them achieve goals and get results versus someone who maybe causes friction or makes them feel uneasy about transacting. You'll see your close ratios go up through the roof. You'll start to get more references and referrals from your customers. Start to look at it as a collaborative partnership and less as an adversarial relationship.
