Email prospecting is drowning in AI-generated noise, so phone calls are your best bet to cut through and build real connections. Use at least three outreach channels and contact top prospects weekly until you get a clear yes or no.
Not enough people are talking about this in tech sales, but email dying fast. All the automation tools and AI features and applications out there allowing people to send more and more emails. Problem is that those emails are obviously written by AI. The amount of email that's going out is spamming inboxes left and right. So even the folks that are taking time to write specific and relevant emails as their only means of prospecting falling on deaf ears. If you really want to execute your prospecting, you have to mix in multiple channels. And the number one channel that folks are not leveraging that is the best channel and always has been is picking up the damn phone and making calls. There's no better way to overcome objections, to understand someone's tone and situation and build a connection than speaking to them directly. Pick up the phone, make sure you're prospecting through at least 3 channels and make sure you're prospecting at least once a week to your top prospects until you get a no or a yes. That's how you'll start landing more meetings and getting through all the noise, especially in inbox.
