10 Mistakes To Avoid When Launching an Online Course

Trust me, launching is no easy feat. I know from experience there are mistakes that I've made that have really cost me some money. In today's video, I want to share with you the mistakes you should avoid when launching a product or a service or your course. Hey guys, my name is Trena and welcome to another episode of Just a Tips Here on my channel. I help lady business owners figure out this crazy online world so they can have more time to do the things they love. And by setting up some type of passive income, whether it's a course or a product, that gives you the time that you can spend with your kids or cook dinner or go for a walk. Let me share with you the mistakes I made launching so that you can totally avoid them and make some more money with your next launch. You ready? The first thing you need to do is build anticipation. Start letting people know something is coming. Whether you're showing them behind the scenes on Insta Stories or you're talking about it in your newsletter, or you're talking about it in your Facebook group, let people know something is coming. You need to build this anticipation. You need to get them excited so that they're primed and ready to buy when you announce this big thing. The second mistake is to get over perfection. Nothing is ever going to be perfect. The course isn't going to be set up perfect. The launch isn't going to be planned perfect it get over that perfection. If you wait until everything is perfect, you are never going to launch anything. You're never going to make money on it. Just launch it and then whatever happens, you can fix it in the next round. But like I said, if you just wait, the mistake that's going to happen is it's never going to go live and you're never going to make money from it. The third mistake is not crafting a plan. So. So if you need to know how to craft a plan to launch something, I did an entire video on that a couple weeks ago. I'll link it in a card up above. But you need to have a plan. You can't just decide, oh, today I'm going to launch. It's not going to work. You're not going to make any money at all. You need to be posting things multiple times a day, especially during launch or cart open. You need to be posting to Facebook multiple times, posting to Instagram, Twitter, emailing your newsletter even twice a day. You really need to have this plan. Craft it out so that you know what needs to be done each day so you can ensure you make some money. The fourth mistake is testing your links. Always test your links. Do a dry run through before you announce your challenge or before you announce your webinar. Click the button, sign up for it. Check the email that comes. Is the PDF downloadable? Is the link working? Is the bitly link right? Test everything. That dry run through is going to be so important to make sure you don't lose any leads, which could result in losing some extra money. The fifth mistake is having time. You don't want to launch something when you know your kids are going to be home on summer vacation and you can't commit the time, or you have an anniversary party that you're planning or you know you're going on vacation. Don't launch during these times. Look at your calendar. When do you have some time that you can fully commit to to your launch? You can't be distracted by other things because launching takes up a lot of your time and a lot of your head space. So you really want to be focused during this time. The sixth mistake is not scheduling things. I've got multiple videos here on these tools that I use to schedule things. You need to get this done in advance so that you're not worrying about it. You're not Day two of launch. Oh crap. I need to come up with an Instagram post. What's it going to be? Does it fit in with my Instagram theme? What am I emailing? My subscribers have this all planned in advance and scheduled to go live. Mistake number seven is not setting deadlines. If you just say you're gonna launch this day and you don't mark it down, you're never gonna do it. You need to set deadlines. So once you have that launch date, then you need to set deadlines for writing your email sequence or doing your social media promo or creating your challenge. These deadlines are essential. Essential because it gives you something to look at, to know you need to get done to make it set in stone. The next mistake is not setting launch goals. This could be any type of goal. Is it the amount of money that you want to make on this launch, the amount of challenge signups, the amount of new email subscribers, or even the amount of products that you sell. You need to have some kind of goals that you can reach. That not having these goals just kind of lets your launch go aimlessly and you're not sure what's successful, what's not. So set some goals in place. The ninth mistake is not getting support from your people. So whether you have launch cheerleaders helping you or your husband or your friends in your real life, letting them know you have this big launch, you need some extra support. Maybe the husband needs to do dinner that night. I know my husband picks up dinner duties. Or maybe you get your business besties to help you promote your course. Have some kind of support system during that launch phase because it can be tough doing it alone. And the 10th mistake is getting overwhelmed. Don't get overwhelmed. If you need to take a day, go put on a face mask and eat some ice cream or just take a minute to relax. Watch a movie. There's a lot of things that go on during a launch and you go through so many emotions of feeling excited, feeling disappointed, feeling feeling like a fraud, feeling happy. There's so many emotions that run through your mind when launching. I know from experience, so don't let these feelings overwhelm you. Take a minute for yourself. Plan some time during your launch week. Whether it's for you to read a book or just take a walk, you need that time so that you don't burn out during launch week. My question of the day for you is have you made any of these mistakes during your launch? I know I have because I've learned from them and now I'm sharing them with you. So let me know what mistakes you have done down in the comments section below. If you like hearing more about my mistakes and how I'm learning to do business better, make sure you give this video a thumbs up. You click that subscribe button and I will see you in the next video. Bye.