Trena shows how to turn one YouTube video into 10+ pieces of content for every platform. YouTube is your hub since Google owns it and makes it searchable. She walks through podcast clips, Instagram captions, blog posts via Rev.com or Temi, LinkedIn clips, and short edits for stories, plus offers a roadmap to batch a month of content in 5 hours.
Questions this video answers
Ten (10) distinct ways; she also says the single video can become over 10 pieces of content.
Rev.com and Temi.
Creating content for your business is overwhelming and a lot of work. But it's totally pointless creating this content if people don't actually see it or engage with it. This is why, my friend, I've become a content repurposing wizard. And in this video, I'm going to show you how I turn this one YouTube video into over 10 pieces of content. So I'm showing up on all the social media platforms and and driving more leads to my business by not doing more work. Ready to finally save some time creating effective content that helps grow your business. Hit that like button and let's dig in. Hey guys, welcome back. My name is Trena. If you are new here, and this channel is the place for business owners, entrepreneurs and content creators who want to grow their business organically with online video. Now, before we dig into my entire repurposing strategy and secret, I need to emphasize here why it is so important to to start with YouTube video as your core piece of content. Because this video is going to be how you're going to repurpose like a content wizard. Now, you want to be creating YouTube content as your core piece of content because YouTube is the only platform out there that is searchable. YouTube is the second largest search engine in the world and it is owned by Google, the first search engine in the world, or the largest search engine in the world. So you can have YouTube videos show up on the top two search engines in the world. That's why you really need to put your money into YouTube, because this is where you're going to get the biggest bang for your buck. In fact, if you're not 100% sold on YouTube yet, make sure you watch this video on your screen right now because it tells you five reasons why YouTube is the biggest secret to growing your business that most people aren't doing. So make sure you watch that, because it's literally going to tell you why YouTube is better than anything else out there. Now that you're bought in on YouTube, the possibilities are endless here. Plus an added bonus. All the social platforms out there love video content. So the more you create video content for those platforms, the more they're going to rise your content to the top. So here are 10 ways to repurpose your content. First, you can turn this YouTube video into a podcast episode. In fact, I have a client who does this. He even goes live during his podcast recording and he allows his audience to join in with him. Then he will do his recording so everybody can watch and then he does Q and A after. So he Just takes the recording part. You get to participate in it. It really builds community. So that is one way. Second way is to turn this YouTube video into a Facebook video. Here's a little secret that I do to really utilize this YouTube video on Facebook. I will film my YouTube video and then shoot an alternate ending specifically for Facebook, asking people to like my Facebook page or leave me a comment on this video. That way it's very Facebook centric and Facebook is going to push my content higher up on the feed if I am giving them video and video content people are engaging with. The third way is turn it into an Instagram TV episode. It is so easy again to film an alternate ending. Having calls to action specifically for Instagram TV, asking for DMs, asking for comments, telling them to go to the link in your bio to get your free opt in. It takes you literally 20 to 30 seconds to film an alternate ending and you have an Instagram TV episode. The fourth way to repurpose this YouTube video is to take clips and put it on the Instagram feed. Feed. Now, one great way to make sure this rises to the top is adding the captions below so that people who are looking at Instagram without audio, they see the captions. But super simple to do, right? The next thing that we do is we take that same clip that we use on Instagram that we got from my YouTube video and we put it on Pinterest. Because not many people are using Pinterest video right now. So our content is instantly stands out in the scroll of everything on Pinterest. Before I share the next five, I'm wondering, do you currently repurpose any content? I'd love to know how you're repurposing content done in the comments below. Because I'm constantly wanting to learn more and get even more strategic with how I'm repurposing content. So share with me in the comments how you are repurposing your content. If you are okay, the next way is I will get my YouTube videos transcribed by a software called Rev.com. there's also another option called Temi. You send it over there and they will transcribe your video and you can turn that into a blog post. Super simple. You can then take those captions or that transcript as well, turn it into a newsletter, or tell your newsletter why they should go watch your YouTube video. So not only are you sending weekly newsletters, but you're also getting your newsletter people over to watch your YouTube video. All right, we're on to the eighth way to repurpose your YouTube video, and it's just taking quotes and turning them into quote cards. Think Pinterest, think Instagram, even Facebook. You can post quotes that you say in videos. Number nine. You can use your video on LinkedIn so you can film an alternate ending for LinkedIn, or you could use the captions for LinkedIn, or you could use a clip for LinkedIn. Again, I'm telling you, the possibilities are endless here. But with one video, think of all the platforms you're getting on YouTube, YouTube, Facebook, Instagram, Pinterest, LinkedIn. And it's not recreating the wheel. You're not creating more work for you. It's just this repurposing strategy you're putting into your workflow. The 10th way to repurpose is to create audiograms. So you know how you see a lot of people do those Instagram stories with the little, you know, sound wave. You can do that with your YouTube clips as well. In fact, we create normally three promo clips specifically for Instagram stories out of my YouTube videos. All right, now, if I've convinced you that YouTube is the place to be right now, I want to make sure you get started on YouTube with success. So every single video you publish gets more views and more leads to your business. I've created this roadmap, over 15 pages of everything that you need to do right now to get started. Plus, there's even links to tutorial videos, like how to create your channel banner, how to create channel defaults, like how to make the process easier. And once you grab that roadmap, I really think you're going to like this video that's on your screen right now where it shows you how I batch an entire month's worth of all that content that I just shared with you in just five hours. So five hours for all of that content on all of those social platforms. So click that video and I'll see you over there.
