Best Length For Youtube Video

What is the best video length for YouTube video? I get asked this question constantly. You want a video that gets views and ranked in search results. So how long should this video be in today's video? I'm breaking it all down for you so you know exactly how long your video should be. Hey guys, my name is Trena and welcome to another episode of Just the Tips. If you are new here, make sure you click that subscribe button down below because I'm posting new videos every week to help you create a YouTube video strategy for your business. Before we jump into the content, I want to ask you what are your favorite types of videos to watch here on YouTube? Are they tutorial videos? Are they vlogs? Are they cat videos? Let me know down below what kind of videos you typically watch here on YouTube. Now let's talk video length. And I'm going to get a little technical here and throw out some YouTube vocabulary. First, let's talk retention rate. Retention rate is defined as the percentage of video the viewer watches. So if you have a four minute video and the viewer watches one minute of that four minute video, your video had a 25% retention rate. But if they watched two minutes of that four minute video, you had a 50% retention rate. This number is important because YouTube favors videos that have higher retention rates because it's showing YouTube that the video is valuable and and people are watching it the whole way through or further through than say 25% or 50%. So what does this mean for you? Does this mean you only have to create one minute videos? Not necessarily. You want to create videos that keeps your audience's attention and racks up watch time for you. Watch time means how many minutes people watch of your videos. So every minute a viewer watches of your videos, you, you get watch time credit. So let's go back to that four minute video. If somebody watched three minutes of your four minute video, that's 75% audience retention. But it's only three minutes. So say you created a 10 minute video and people watched five minutes. That's only 50% audience retention, but it's five minutes of watch time. So what do you do? How do you incorporate this into your YouTube video? You need to figure out what your audience works, especially if you're just starting out. I would try to do a few short videos, a few long videos. See if people are watching the entire length of your long videos and if they are, stick with the long videos. You want to keep as many people watching and you want to rack up those watch minutes. So if you create a 20 minute video and people are watching 10 to 15 minutes of that. Great. If you're creating a four minute video and people are watching four minutes, you want to maybe try to make longer videos to rack up that watch time. I wouldn't necessarily set out for a specific length of time for your video. When I create my videos, I create my videos based on the content I want to share. Now, whether it takes me two minutes to share or seven minutes or 15 minutes, I'm really focused on creating engaging content and getting everything across that I want to get across to you to help you. I also make sure I get to the point very fast. You know, I don't drag out these videos to make it longer. I don't go off on tangents. I don't start talking about something else. I keep my videos very focused so you can watch it and then take action as soon as you're done watching it. If you're ready to start testing out what kind of video length your audience prefers, grab my YouTube channel checklist right here. It's going to help you set up your YouTube channel for success. It's 10 steps that walks you through easily how to get your YouTube channel set up. If you like this video, be sure to give it a thumbs up. Share it and subscribe by clicking this circle picture of me right here. Like I'm posting new videos every week to help you create a video strategy for your business. Thank you so much for watching and I will see you in the next video. Bye.