Build Your Email List with YouTube Videos

You are a business owner and you launched your YouTube channel to grow your business. One of the best ways to grow your business is to grow your email list. So how exactly can you grow your email here on YouTube? In this video, I'm going to walk you through step by step how exactly you can get your viewers emails. Hi, my name is Trena and on this channel I help creative entrepreneurs just like you get get on YouTube so you can grow your business. As a business owner, we know it's so important to collect emails because we don't own the platforms that we are on. We don't own our subscribers here on YouTube or our followers on Instagram. It's really important for us to have our own email list that we can reach out to our audience anytime we need to. So how exactly do you get people who are watching you right now in into an email list? There's a couple different strategies I suggest using here on YouTube. The first strategy that I have is to ask them. So at the end of a video or in the middle of a video, tell them you have this free opt in or this newsletter. It's actually better if you have something free to give to them so they don't just feel like they're handing over their email list for nothing. Whether it's like a checklist or a workbook. You can blatantly ask them on YouTube and tell them to click the link down in the description box to get the free opt in. But here's something you need to be careful of. You do not want to be sending people off of YouTube to your email list. Sign up every video. YouTube promotes videos and channels that keep people on the platform. What I suggest doing is promote your opt in and its own single video. For me, I have an opt in called the YouTube launch roadmap. I would create an entire video walking through the steps of the YouTube launch roadmap. Not going into detail like my opt in does, but overview it and say if you want to grab this and get the exercises, pop over to this link, whatever the link is going to be. Trenalittle roadmap and grab the roadmap for yourself. The reason why this is good is because it's only one video pushing people off of YouTube. It's not video after video after video. One way to also get people over there is if you have 1,000 subscribers and 4,000 hours of watch time, you can add a clickable link right up here that sends people right to your website. Now you've got to reach that amount first for YouTube to allow you to connect an associated website. Until then you can use a link down in the description box. Now when you do send people off of YouTube to sign up, you you've got to have some type of landing page or website where you can collect these emails. Some of the top email systems in the industry are Mailchimp and ConvertKit. AWeber. There's quite a lot of options out there. Mailchimp is the free version that you can test out, but you've got to have some kind of email system to actually collect those emails. Another free option would also be to have a Typeform account or or a Google Sheets doc where people put their emails in there. But it's important also that you're not sharing other people's email addresses. I personally use a combination of leadpages which is the actual page people land on when they go to my opt in. I'm able to put some text in there to convince them to sign up, to tell them why it's important and then they put their email in there and then they're put into my email system, which is ConvertKit. Strategy number two is being basically having a soft sell in every video. Whether you mention it and you don't tell them directly to go there or once you have that clickable link, you're able to add that associated website. Just adding the card to pop up up there without mentioning it or putting it in the link in your description box for every single video. This way the people that are really engaged and want to continue learning from you, they'll see that link and they'll go over there. But you're not hard selling it, you're not constantly pushing people off the platform for that opt in. Now one thing that I do want to mention that if you are pushing people to your email list and you want to see it work for your business, you have got to have some type of welcome sequence so that people can start to get to know you. I personally have a four email welcome sequence where I basically warm that person up. They may not know who I am, so I don't just want to pop in their inbox and say boom, buy my stuff or hire me. I want to warm them up, give them some more free stuff, reference them to some YouTube videos that you've done so they keep watching more videos. Again, I would love to know how you're currently growing your email list. Are you using Facebook or Pinterest or Instagram? Let's chat email growth strategies in the comments below and if you want to continue to learn how to use YouTube to grow your business. Make sure you watch the video that's on your screen right now and and don't forget to subscribe for weekly tips, tricks and strategies on how to use YouTube to grow your business. Thank you for watching. Bye.