Can You Turn 1 Video into $60K!?

Before you commit to video, you want to see the real numbers. Well, in today's video, I'm breaking down a client case study of mine that shows you exactly how she three times her revenue by using video content in her launch. Hi, my name is Trina, and on my channel, I help business owners build the confidence they need to show up on video by providing tips, tricks, and strategies on all things video content. And I know you've probably seen those sleazy ads that say, 10 times your business by doing this or make seven figures by doing that. And I don't want to be that person. So I want to show you an actual case study with actual numbers that prove to you how video can make you more money in your business. Now, I want to give you a little bit of a background on this particular case study before we dive into the numbers. So for this particular client, she was going on maternity leave, but she wanted to have a affiliate launch while she was gone. So she is an affiliate of a program that she really believes in and she got great commission on, but she still wanted to launch while on maternity leave. So we sat down and we figured out a five video series that would help her build, know, like and trust with her audience on this particular program and help her sell it better. Now, I tell you this just so that you understand that she created these videos before she left on maternity leave. In fact, we got super lucky because she filmed the Last one about 24 hours before she went into labor. But while these videos were going live, she was not working. She was taking care of a newborn. And so her audience still got to see her on video every single week, on Facebook, on Instagram, on YouTube. From this video strategy. It kept her audience warm and it took her audience through a client journey that she wanted them to go to. So when the time came for that affiliate program to open its doors, they were all drooling and ready to jump in because of the content she weaved through the five weeks in advance before she left on maternity leave, she'd actually gone through this program as well. So she was able to share some great success stories of her own. And she was also able to weave in those really core pain points that connected with her audience and where they were at that would definitely sell the program when the time came for the doors to open. Okay, so here we go. Here's the numbers, everything that you want. And I'm going to break down the followers first. And I want you to understand that followers do not mean successful. We are not on YouTube, Instagram, Facebook to build a platform. As business owners, we are on these platforms to get visibility to our business, to drive leads and sales to our business. So Whether you have 100 followers or 10 followers, I want you to understand all of your numbers are just as important. But you're going to see the importance of having a presence on all the platforms, no matter how big or how small. I also don't want you to think that I need to be on all these platforms and get overwhelmed about having to launch them all, because I'm going to show show you how you don't need to have specific content strategies on all these platforms. It's about having one core video strategy that you can then use on all the other platforms. Okay, I just wanted to preface that so you didn't get overwhelmed like, oh, well, I don't have an Instagram following or I don't have a Facebook following, or I don't have time to start this platform. You don't have to start them. You just have to start putting valuable content on these platforms. Okay, so when she got started, she had around 2100 YouTube subscribers and close to about 4000 Facebook followers on her business page. So she had a little bit more followers on Facebook than she did on YouTube. Her YouTube strategy was relatively new and she'd been on Facebook for a while, done some Facebook ads to be able to build that platform up just a little bit more. Okay, so I talked about those five videos that we created, and I have the numbers right here. And I'm going to break down how many views that video got on YouTube and Facebook. So her first video got 576 YouTube views and 321 Facebook views. Her second video got 924 YouTube views and 201 Facebook views. Her third video got 1,010 views on YouTube and 220 Facebook views. Her fourth video got 902 views on YouTube and 315 views on Facebook. And finally, the last video that got people over to the program got 1,355 views on YouTube and 209 views on Facebook. So if we total up all of these views on YouTube and Facebook, YouTube got 4,767 views and Facebook got 1,248 views. And I want you to understand these views are actual people learning about this content, getting value about this affiliate program that she's about to watch over 5,000 people. Now, if she had just done YouTube, she wouldn't have hit 5,000 people. And if she just said Facebook, she wouldn't hit 5,000 people. And she wasn't on Facebook and YouTube to build a following. She was on both of these platforms to get people to watch her video to learn about this program. So with YouTube, she was able to get organic traffic and new audience to her videos from the reach that YouTube has with search. Whereas Facebook was just as valuable because the people that watch those videos were more likely to be hot leads so that she could retarget those video viewers in Facebook ads that then push people to buy that affiliate program. So one platform isn't more important than the other. They are both equally important. And what you need to understand here is she used one video, it took her one day, maybe one and a half because she was nine months pregnant, to shoot all five videos that she was now able to utilize on both platforms, increasing her video reach. She was also able to clip these videos up and use them on Instagram Stories and IGTV as well. So she was staying in front of mind of her audience and keeping her audience warm, giving them good, valuable content, all while she was on vacation or taking care of a newborn all night long. Okay, so drumroll. Now let's get down to the actual money made when the doors officially closed that affiliate program and she made a certain percentage out of all the sales. She made $60,000 in affiliate sales all while she was gone on maternity leave. She didn't show up on Instagram, she didn't show up on Facebook, she didn't do any live. It was all prerecorded, strategic video content that she was then able to repurpose across all of these different platforms to stay front of mind for her audience. That's three times more revenue that she was able to make while on maternity leave than she was able to make the last launch of that affiliate program. Now are we starting to see the power of having a video strategy on all platforms and not focusing over growing one over the other? Again, her Facebook followers were more than her YouTube followers, but combined they created this powerful video visibility thing that allowed people to see more of her content. If she would have skipped posting videos on Facebook, she would have missed out on over a thousand warm leads and the ability to retarget them with Facebook ads. If she would have skipped YouTube, she would have missed out on over 4,000 views. A lot of that coming organically through searching suggested that she could pitch this program to as well. This shows you the immense power of having a video content strategy for your business and how it can help you grow more in revenue and get more reach by using these videos strategically on each platform. So the key here is to keep people watching on the platforms they prefer. Look, you aren't going to take people from Instagram and get them over to YouTube. You aren't going to get people on YouTube and get them over to Facebook. You're not going to get people on Facebook over to YouTube and Instagram. They're going to hang out on their platform that they prefer. So you bring the content to them. Stop recreating content and stop skipping a platform when you can create one video like I'm creating right now and use it on all the platforms strategically. For the past eight weeks, I have set up a workflow in my business that takes this YouTube video, and you may be watching this video on Facebook or on Instagram or through my newsletter or through my blog. But I'm taking this video and I am repurposing it on 10 different platforms to maximize the reach to create more content for the platforms that my people are on without forcing them to leave the platform that they favor. If you want to grab my video multiplier roadmap that shows you exactly where I'm repurposing all of this content and give you a cheat sheet for all the dimensions that you need to format your video in, Go to the link down in the description box or click the link that's on your screen right now, and I'll send that over to you so you can see exactly how you can start maximizing your video reach so you can start making more in your next launch. So you can maybe take some time off and still have video content going live to make it look like you're working, but you're not. And if video editing is one of the things holding you back from creating video content, make sure you watch that video that's on your screen right now, because I'm going to show you a screen. Super simple, easy way to edit all your videos in less than 30 minutes. So I'll see you over there.