Coaches Are Filling Their Programs Without Daily Content … Here's What They Do Different

You're posting multiple times a week on Instagram. Maybe you're launching every single quarter. Maybe you're showing up on stories, you're doing reels, you're sending newsletters to your list, but your coaching program still isn't filled. It's not that you need more content or that you are bad at marketing. You're running a strategy that doesn't work anymore. In the next 12 minutes, I wanna show you what coaches who are filling their programs without daily content are doing differently. I wanna first walk you through what my schedule looks like. I work about 10 hours a month on creating content. I take Fridays off. Every summer we do a 2-week beach vacation. I have a Pilates class almost every weekday morning at 9:00 AM, and I'm still getting clients into my coaching program every single month. And this isn't here to brag. This is proof that there's a different way to do this, and I wanna break down the math for you. So already this morning I've got the kids on the bus, I've worked out, I've showered. I did skip Pilates since it is at 9 AM and I knew I wanted to get this rolling here, but I've done my hair, I've done my makeup, I've done breakfast, and at the time of filming this video, I've already shot 2 and it's not even 10:30 yet. And this is gonna be 3 weeks worth of content in about an hour and a half time period. But before This Was My Life, I was exactly where you were. In fact, a few years ago I even had a course called the Video Multiplier Formula where I taught coaches and course creators how to repurpose their YouTube videos to put on multiple platforms. And I was practicing what I was preaching. I was on TikTok, I was on LinkedIn, I was on Instagram, Facebook. I was doing reels, I was doing stories, I was doing carousel posts plus my weekly YouTube videos. I was spending close to 20 hours a week creating content. Now I'm wondering if that's high for you or not. Let me know in the comments how many hours hours a week are you spending creating content that markets your coaching program? And maybe you know how the story ends, but I was burnt out. I was launching every quarter because I felt I had to, to keep generating revenue. Because I was spending so much time creating content, I had to keep money flowing in. I was constantly stressed about content, and I never had any real margin in my week. I was at my desk from the minute the kids got on the bus to the minute the kids got off the bus. So I made a decision to test something. For 2 months, I tracked where my leads and sales were coming from. I kept doing all the platforms like I was doing, but I tracked everything, and the results were literally brutal because my once a week YouTube videos outperformed every other platform combined. I'm talking Instagram, TikTok, Facebook, all of it did not even compare. To what YouTube was doing for me by posting one video a week. And you— I don't have a large YouTube channel, you guys, and there's a reason for that. But I digress. So let me walk you through what my content strategy looks like now after testing the waters and getting actual data to tell me I don't need to do those other platforms. YouTube is my number one. So I will sit down, do all the hair and makeup twice a month. Could I get this all done in one month? I totally could. I could sit down here and do another video today. But I like to put energy, I like to create some B-roll, I like to create drawings that you're gonna see on my videos. And so I would just rather do 2 filming sessions a month to be able to make these videos extra good because I know the return on investment on these videos will pay off when I do them really well. So it takes me about, I'm gonna give it, because like I said, I'm wrapping up filming, 90 minutes to film. I've gotta do a little bit of B-roll and drawings. Let's say 3 hours, 2 times a month, which is 6 hours a month for filming content. I will also script 2 to 3 videos at a time. Now I will always have a series of 5 videos that are streamed together. So I always know what I am creating. I will just generally script 2 to 3 videos at a time because I know I'm only gonna film 2 to 3 videos at a time, but I know what my next set are. So I can make sure that they flow into each other. And again, because I know the time I put into my YouTube videos pay off way more than anything else, I probably spend about 4 hours scripting 3 videos. So the videos I'm doing today, 3, it took me about 4 hours to finalize everything, including the title ideas, the thumbnail concepts, the hooks, all of it. So now we're at about 10 to 15 hours a month on just creating content. I don't edit, I've outsourced that to my editor, but I can tell you, Super simplified editing on YouTube, especially for coaches, totally works. So at the most, if you're following a process or a YouTube strategy, it shouldn't take you longer than an hour to edit one video. So that's 2 filming days at 3 hours each, a total of 6 hours. Scripting for 2 to 3 videos, about 4 hours. And I know what I'm building is a sales asset because YouTube videos last so much longer than any piece of content that I can create on Instagram, on TikTok. And so I know when I'm putting effort into those platforms, it's basically flushing my money and my time down the drain. Now, absolutely, there is a place for Instagram, and I'm not gonna ruin any spoilers yet, but I may be coming back to Instagram for a particular purpose. But my YouTube videos do the heavy lifting for me. So that I can go to the Harry Styles concert in the Netherlands and not have to worry about being on Instagram, or I can take those 2 weeks of vacation on the beach and not have to worry about content. Or if I stop posting on Instagram, will my engagement go down? Will my likes go down? Will my sales then go down? These YouTube videos keep getting views even when I'm not posting. Now I want to talk about launching because a lot of you, a lot of coaches maybe have done this cycle of launching. Let me know if you're struggling with launches these days. Just comment launch below because I am seeing this across the industry. I'm in masterminds with other coaches and I also help coaches build YouTube strategies, so I'm seeing a lot what's going on in the business right now. And I used to try to do a launch every single quarter. 4 launches a quarter is freaking exhausting. And it's kind of like the launch roller coaster. Sometimes the launches are good, sometimes they're bad, and it's a hard ride to sit on. Now I just launch twice a year, the spring and the fall, and then I do some type of flash sale in the summer because I'm booking clients every single month because of my YouTube content, and that allows my revenue to be more consistent than ever before. And if you've ever experienced the feast and famine of a business owner, you know how stressful that can be, how much pressure you put on yourself, how that keeps you up at night. So if you know you're making consistent sales every single month, you're not having to put this full pressure on a launch if it happens to flop or something goes wrong in the world that day or tech goes wrong, because that could be your entire second half of the year's revenue. And if it flops, now we're in big trouble, right? I'm not white-knuckling those launches anymore because YouTube and the weekly videos that I do that take me about 15 hours a month are consistently driving me coaching clients.— and this happened to me recently, just in April, I did my spring launch. We had projections from the fall and the spring launch prior to, and so we had an idea what to expect for this launch. It did not go well. It just didn't hit. There's a lot going on in the world right now, and so it did not meet our expectations, but I didn't freak out, and I'm not in a bad place right now in my business because I'm still booking clients every single month to offset the launch that didn't go as well. So while the drop may have been a little bit, it's not that significant rollercoaster launch with the G-force and your face flapping and like your stomach left behind, right? Uh, it's just a little bit of a dip. And so that alleviates a lot of stress on me as a business owner, as I'm sure you can imagine what it's like. Now, if you're wondering, what is this playlist funnel magic that you're talking about? How do I know what videos that go into the playlist funnel? What role does each video play? Go ahead and grab a seat at my next workshop that I'm doing that is going to teach you exactly how to create videos that sell. It is a live workshop. I'll be there to answer your questions. You'll go to trenalittle.com/class to grab your seat in the next one that I am hosting, and I'll walk you through how this entire playlist funnel works. Because once I implemented the playlist funnel, I started to go to Pilates every morning at 9:00 AM after the kids got on the bus. Instead of trying to figure out what my stories were gonna be for that day or filming a reel. I'm now able to take Fridays off and get massages, and my husband has every other Friday off, so we're able to go on date days as well. And that used to be when I was scrambling to post a carousel. More importantly, in the summers, my kids are home and we do have some camps, but a majority of the time they're home. So using this process, using this content strategy has allowed me to wrap up my days in the summer at 11:30. And we're at the pool by noon, and I don't open my laptop until the next day because I'm strategically creating content that will work for me while I'm not in. Months later, instead of resetting every day— this is seriously what really irks me the most, is hearing people say that you need to be on multiple platforms, or here's how you should repurpose your content. That really irks me. Because you are spending so much time trying to be everywhere when you could spend your time building a sales asset on YouTube and a content engine that compounds with every single video instead of resetting every single day. And this hasn't just happened to me. My clients in the YouTube coaching experience is implementing this as well. In fact, one of my clients, Christine, she was so burnt out with Instagram. In fact, her mental health was suffering from it being in that comparison loop on Instagram. Once she was able to implement a playlist funnel into her channel, she went from making sales in her Instagram DMs to making sales in the comments of her YouTube videos and was able to step away completely from Instagram. She actually put like a 9-grid up and didn't even post to Instagram. Another one of my clients you hear me talk about, Belle, she's able to generate $42,000 from her first playlist funnel. After 16 videos following this system, she generated $152,000 into her coaching program because of the YouTube videos, she was able to just delete her Instagram. She knew she never wanted to do Instagram again. She saw the value of YouTube. YouTube generated more revenue than anything else, and she literally just deleted her Instagram account. And these aren't unicorn coaches or businesses. These are the coaches that decided to stop running on that content creation hamster wheel, that decided to stop feeding the algorithm that needed fed every single day and to start building something that compounds and can work day in and day out. Here's the part that I want you to sit with, and I would love to hear from you down in the comments. How much effort are you putting into your content and how is that making you feel? Because odds are I'm gonna see a lot of burnt out and overwhelmed down there. You have permission to get off of that content creation hamster wheel, to stop launching every quarter. You don't have to be on every platform every single day. That strategy was built for a different time, and we're in 2026 now, and we don't need to do that. The internet has completely changed. Thank you to AI, good or bad. And that is now how clients are finding coaches, how people are finding who to work with. Ads are getting more expensive. Instagram engagement is collapsing, and the entire coaching industry is shifting. And most coaches will respond by creating more content, and that's the biggest mistake that you can do. I made an entire video about exactly what's breaking in the coaching industry and what coaches need to do instead if they want to be in business 2 years from now. You can watch that video, it's on your screen right now.