Creating a Youtube Strategy

Okay, so you know how important it is to have a YouTube strategy for your business. You're in now. You just need to figure out how to start creating a YouTube strategy that works with your business. You get the big picture, but how does it all fit together? In today's video, I'm going to walk you through how you can start creating a YouTube strategy for your business. Hey guys, my name is Trena and welcome to another episode of just the tips on this channel. I provide online entrepreneurs tips, tricks, tricks and strategies on how they can use video on YouTube in their business. If you've been following my recent series here on my channel all about using YouTube in your business, we talked about how to grow your business here on YouTube. We talked about how to get started here on YouTube. You can check out those videos on that playlist right up here. But in today's video, I'm going to walk you through how to start creating that strategy here for YouTube. So the first thing you're going to want to do to create this strategy is start coming up with ideas. So where do you come up with these video ideas? The first place I would suggest is check your email. What kind of questions are you getting from clients that you are getting asked all the time? What are the type of questions that you see in Facebook groups revolving around your niche all the time? Start writing these down and make a list. I like to use Trello to just brain dump and have it all electronically, but a notebook is just as good. The second step you're going to want to do is create an opt in for these videos. So what you want to do is when somebody watches your video, you want them to take the next step and get on your email list. This is how you can start nurturing that relationship even more and getting in their inbox. Now I don't want you to create an opt in for every single video. Create like two or three opt ins that really work into your content. So for me, I provide a 10 step checklist that you can get. You can click the card right here to get my YouTube channel checklist, which is 10 steps to set up your YouTube channel. Think about what kind of checklist can you create? Is it an ebook? Is it a worksheet, Is it some swipe files? What's an opt in that's going to provide that viewer that watches your video more value and makes them want to get that opt in. Then step three is the most important step. You got that person to watch your video, you got that person to give you their email. So Start building that relationship. The third step is to create an email sequence within your email platform. Whether that's ConvertKit, AWeber, whatever it is, create an email sequence that's going to start building that relationship with them a little more. Give them more value, get them engaged, ask them a question, get them to respond to you. Maybe you even send them to another video that you did on YouTube. That's a tutorial that's really going to help them by providing all this helpful content and connecting with them in their inbox. They're going to be much more likely to buy from you when it comes time to pitch them your course or your book or your services. Now the last step that I want you to do is to create a blog post. Whether it's just a summary of your video or it is the transcript of your video, I want you to create a blog post and embed your video into that blog post and promote the heck out of it. Create an image for Pinterest. Share it on Pinterest. Share it on Facebook. Share it on Instagram. Tell your email list that you have this video. The more eyes you get on this video, the more, the more likely that video is going to get shared and get out to even more people, which leads more people into your opt in on your email list. Creating this type of content that your ideal client wants and needs is the best way to get them on your email list. Trust me, I've seen multiple clients and students do this by getting somebody to watch their video, opting in and converting them into a paying client. Now, if you're ready to take your YouTube strategy to that next level and really learn more about it, I'm hosting a four day challenge over in my Facebook group. So you can sign up for this challenge by clicking the link down below or this card right here. This four day challenge, I'm going to provide you tutorials every single day to teach you how to create that strategy. And then I'm going to be going live in my Facebook group every day to answer your questions and really work through that strategy. So you have a full three months worth of YouTube videos planned going into starting your channel. So again, if you want to join that challenge, make sure you click the link down below. If you have any questions about creating a YouTube strategy or or how to use YouTube in your business, make sure you leave them in the comments section below and subscribe to the channel right here. Because every week I'm providing you new tips, tricks and strategies on how to use YouTube in your business. Thank you so much for watching, and I'll see you in the next video. Bye.