Easy Video Marketing Strategies For Your Business

Video marketing seems to be like the buzzword right now for businesses. But what does that mean for you and how can you use video marketing in your business? In today's video, I'm going to share three strategies you can incorporate into your business today to start using this video marketing buzzword. Hey guys, welcome back to another episode of Just the Tips. My name is Trena. If you are new here and I help creative business owners like you get started here on YouTube. If you're not subscribed to my channel yet, just make sure you click that red subscribe button down below. Because every week I'm posting new strategies and tips to help you get your business on YouTube. And like I said, today we're going to talk about three strategies for you to use video marketing in your business. So video marketing is just a term to start using video in your business, right? Whether your content marketing, which is blog writing or Instagram posts, Video is a great way to start marketing your business because it lets people get to know you by putting yourself on camera. It allows people to connect with you. They start to build your know, like and trust factor with you. Because being an online business owner, it can be difficult to really have that trust because what if this person steals your money or you're not happy with what you get? So by creating videos specifically for your business to show people your authority, to show people your expertise, it's going to be much easier to sell them your course, you, your ebook, your one on one services. So that's really basically what video marketing is about. It's just getting yourself out there on video. So what are the three strategies you can start doing to use video marketing in your business? Well, the first one I would suggest is teach any type of tutorial, video or walk through a step video with people. It really shows them your expertise. It shows them you are an expert, you know what you're talking about, especially if you can talk about it here on YouTube, because being on video is kind of like a hot seat. But if you can share your expertise and really talk about it openly and comfortably, it shows that people can trust you. So one thing you might want to think about for your video marketing strategy is how can you teach people here on YouTube? Like I said, whether it's a screen tutorial, make sure you show your face a little bit in the beginning or maybe it's a tips, you know, tips for editing your Instagram photos. What can you teach to really show your expertise? The second strategy is showing your process. This is especially great for people who work with one on one clients. Show people what it looks like when you work with somebody. This could maybe be a private video or an unlisted video on your YouTube channel, but you embed it on your work with me page on your website. If somebody's interested in working with you, you say, this is what it looks like when we start working together. Show them your trello board that you use to filter people, your workflow process. Show them the scheduling link. Show them the contract you get or how to schedule your first call. If you can show people that you have a process, it shows people, okay, she's kind of a real deal. She has this process and I think this is easy enough that I could use. How could you show people your process in a video to make people want to work with you? Then? The third strategy that you can do for video marketing is show results. I do a lot of testimonials around my launches. I just did a launch a couple weeks ago and I had all of my students do a testimonial. I sent them the questions in advance so they knew what questions to answer on the testimonial. And then I highlighted them every single day of my launch. It shows people, this is a real person. This is what they were able to accomplish. I think I could do that too. You can do a case study of a client or have a client talk about what what it was like to work with you again. It solidifies your expertise, it solidifies that trust so that they want to work with you. And it starts chiseling away again with that know like and trust factor that's so hard to do as an online business owner. So which one are you thinking about using? Do you have a client that would do a testimonial for you? Or maybe you want to show somebody your process? Let me know which one you're thinking about using down in the comments section below. I'd love to get to know more about you. If you like these ideas and you want me to do more videos about video marketing, make sure you give this video a thumbs up and subscribe so that I know this is the kind of content you're liking. It just gives me a better idea of what kind of content you prefer. Thank you so much for watching and I will see you next week. Bye.