Editing Tricks To Save You HOURS Of Time

If you are someone that hates video editing and that's one of the primary reasons why you're not creating video content for your business, I get you. As someone who edits five videos a week for different clients, I'm going to share with you some of my super simple editing tips and hacks so that you can start editing your videos in less than 30 minutes. Hi, my name is Trena and on this channel I help business owners build the confidence that they they need to show up on video by providing tips, tricks and strategies on all things video content. Today we're talking about editing and I know it's a big pain point for so many of you. Now before I show you the actual process that I go through, I want to go through a couple key pieces that you need to do before you even turn the camera on to film your video. First, you need to have a video plan or script before you shoot video. Now I get it. If you're someone that says I don't have the time to script or scripting makes me feel less natural, you still have to have some type of plan, whether that's bullet points to save you time. The thing is, a majority of your time spent editing is editing out that raw footage. And if you're filming a video, sometimes that raw footage could be 20, 30, 40 minutes long because you're constantly trying to remember what to say or maybe you go off on a tangent or you forget what you're saying. So by having this plan or a script is going to make your time filming that video go a lot quicker so that raw footage isn't so long. So then when it comes time to edit that raw footage, you're not going through 40 minutes long of a video. You're going through a very succinct video where you are saying exactly what you need to say in less amount of time.

Let me know down in the comments.

If that's making sense. Like actually taking less time to film a video will save you time editing light bulb moment. It's also gonna be really critical for you if you're creating videos for your business to take that viewer through basically a customer journey. You wann sure the time you're spending getting ready to film your video, planning your script, filming it and editing actually pays off and you get a return on investment in that video. And the only way that's going to happen is if you follow a specific format that gets people to watch your video longer. Because odds are you're not asking people at the beginning of the video to get on Your email list or to work with you, you're sprinkling that throughout the video and having a strong call to action in the video.

So you need to make sure you.

Get them to that point. So to do that, you really need to open your video with a strong hook. A strong reason why they need to keep watching. Now, I know this video is about editing, but you need to understand the basics of a video to save time filming it and save time editing it to get down to the nitty gritty of editing. Okay, So I just kind of want to go through these pieces first so that you understand how important it is to have this script or have this video plan before you actually start recording. Okay, now you have your plan of attack. I've got one more little secret for you to do before we jump into the actual editing, and that's delivering your content on video. I know it can be very tempting to sit down and try to bang out this video in one take so you can minimize your editing. There's two reasons why this isn't going to work. The first reason why is people like jump cuts in videos. It just makes the videos seem to go faster. And when I say jump cuts, I mean like this. You see how we just cut out where I paused? You want to add those edits in to make it seem seem like your video is actually going faster pace than.

What it normally is.

Because as humans, we have such a small attention span, and you've got to keep their attention as much as possible. These jump cuts do that. The second reason why you don't want to try to film this entire thing at once is because you need to take the stress off of yourself on trying to memorize a script.

So here's what you should do instead.

For me, right now, I have my script on my computer right beside me. Now, the reason I'm not needing to read it from a teleprompter or memorize it is because I have my script and I'm just reading a couple lines at a time. Then I take a pause so that I'm still looking at the camera. Then look at my script over here to remember my next couple lines. I'm talking like two or three sentences at a time. Look at the camera, pause, deliver that couple of sentences, pause and look back over here. Now, the reason why you have got to pause is because it's going to make editing a lot quicker. So you don't want to be wrapping up the sentence that you're saying and finish it as you look over this way. Because Your audience is going to wonder why she looking over there. So you just want to completely finish your thought before you turn away from the camera again.

It makes it a lot easier if.

You'Re just remembering small chunks of your video at a time. And then it makes it a lot easier to add in these jump cuts to make your video seem to go a lot quicker. And it makes your editing go so much faster. I got started with Imovie because it's free on all Apple products and it's one of the most accessible ones for Mac users, which is what I am. If you are a PC user. Adobe has some great options and I've also heard Camtasia for PC users is.

Also great as well.

I now use Final Cut Pro, so let me show you what I do to make editing quick.

So I use Final Cut for most of my editing. Imovie works just as well too, and you can do the same things in Imovie too. So I'm going to show you what I do. The first thing I do is I set up a template and you're going to see this is my template when.

I was editing my videos.

So you'll see this little clip, this transition text, all of this. That was my video intro when I was creating Intro so it looked like this. Then I would put the title of.

The video in that little title slide.

You'll also see that this file is no longer here right now. But you can see how I'm creating this template. Here is my callout text. It pops out just like that. Then here is my Instagram callout as well. I'm showing you these because this is what's going to take you the bulk of your time when you're creating a template for your videos. But this is the first step that you're going to do. So those are some of my. Let me show you some of the clients that I've done as well. So for example, here is Becca from the Happy Ever Crafter. You'll see there is her call out text of her name. We also have all of her call out text to look similar. So you'll see right here that call out text that pops out. It's the same for all of these. You'll also see that I have these text text built out as well. So again, this is a graphic text and we have it already set to her font over here and the color she wants as well.

So you can start to see how.

You can build out these templates with your first video. Then what you can do here instead of having the name here, you could put template. Alright. And then once you save that, the next time you upload a new video. So let's say I upload a new video. So we're going to file new product test video and let's just pull in a clip that I have from my camera card. We'll just put in a quick three minute clip here. Right now you have this video clip. All you have to do is click this arrow back here, come back to the name callout that you have. Click on it. I'm just doing Command C. Or you can make sure it's highlighted. Come up here to edit and copy. Then you'll want to go back to your main video and go ahead. You can do edit, paste or you can do Command V. Now you have your callout text. Let's say that now you need to add in some graphics. So let's go ahead and copy that. We'll go back here, paste. All I need to do now is come up into here and change text. All right, now let's say I need to pull out that branded intro that I already created. So let's go back to that first video of mine here. We'll just go ahead and copy all of this because this is all part of it. Make sure it's all highlighted in yellow. I'm hitting command C as in cat for copy. We're going to come back here and let's say the branded intro goes right here. I'm going to hit command B to put a split there and then command.

V to paste it.

Now this is what it's going to look like. And that literally took me two minutes.

And then all we need to do.

Here is to change the text of this. Come up here and change text and then you can move this to the left or right. You can move this up a bit so that it all fits in there. And that's how you can easily start creating templates for your videos to make it go a lot faster. Now, some of my favorite places to buy this animated text graphics that you saw are right here. So this is legit. And you can come here and see all the different ones that they have. They even have Instagram story templates. I think I have this kinetic typography. So for example, if you click on this Instagram Stories, you're going to see what they look like. It shows you how this is going to look like on your Final Cut Pro if you use it. It also gives you tutorials on how to change things to make it look good. If you come down here, it's going to tell you what it is capable with and all the features that you get. I also like Pixel Film Studio as well. Again, you can come down here and check out the different ones that they have. So let's just say for example, we click on this brush glow and then you can see what these look like too to see if you want to use them in your final cut. And again, this will tell you exactly what you need to use that and.

One other thing that I always suggest.

Is having a B roll library so that you can easily start spice up your videos without having to constantly recreate the same thing over and over. You'll see that I have this folder inside of Google Drive that is easy accessible for things that I use frequently. So for example, if I'm talking about in my video, how I work with my calendar or you know, working on my computer, I could easily use this multiple times in multiple videos just to make my video more engaging. Then once you have your video edited, all you need to do to edit amplify this reach is just to create clips of it or to grab this entire video and create your templated graphics for Facebook Pinterest. For example, I will grab a video and template it for Facebook and upload this particular video to Facebook since it's formatted for Facebook. Or you could also use this video and create Instagram story 15 second clips or even use it to create a Pinterest graphic as well. Now if you want to learn how you can make all of these different clips for your videos, make sure you grab my Video Multiplier Roadmap to see how I take one video and multiply into 10 pieces of content. This roadmap also gives you the exact dimensions that you need to create these videos. Whether you're using Keynote, final cut pro, PowerPoint, you can get that by going to treanalittle.com VMF for video multiplier formula. Just click on this button right here and I will send it on over to you.

Since that only took me about 30 minutes to edit, I can now maximize my reach with this video by repurposing it on multiple platforms like Facebook, Instagram, my blog, my newsletter. Again, that link is going to be in your description box and on your screen right now. And if you want to see how, I then take all of these videos and schedule them in an editorial calendar so I have my content done for an entire month. Make sure you watch that video that's on your screen right now and I'll see you over there.