Elements To A Blog Post

Do you struggle with creating blog posts for your website? You know it's important for your website SEO, but what are the elements to a blog post that's going to make it successful and have people actually reading your blog? In today's video, I've brought on a guest expert to tell you the exact elements to a successful blog post. Hey guys, my name is Trena and welcome to another episode of Just the Tips. If you are new here, make sure you click that subscribe button down below because every week I'm posting new videos to teach you how to use YouTube video in your business strategy. So now I have a question for you. Do you have a blog on your website? If you do, share the link down in the comment section below because I would love to check it out since that's what we're talking about here today. So since I'm not the expert on blog writing, I'm going to turn it over to Rachel of Define youe Hustle to tell you exactly how to write a blog post.

Hey everyone, I'm Rachel Moffatt, a blogger and the creator of defineyourhustle.com I'm so excited to be here on Trina's channel today to share the five elements of a great blog post. As a coach who works with bloggers, many of my clients struggle to create amazing content for their websites. A lot of them simply aren't natural born writers, while others just don't know the secrets of putting together a great blog post. Well, I have some good news for you. Creating content for your blog really doesn't have to be hard. And in this video I'm going to share the key elements every blog post needs to have if you want to captivate your readers. Combined with high quality, valuable content, incorporating these elements will help your blog post succeed every single time. So the first thing your blog post needs is a captivity. The headline is arguably one of the most difficult things about writing a blog post because a lot of pressure is put on it. The reason for this is because the headline you choose can essentially make or break the success of your post. Think about this for a second. The headline dictates whether or not someone is going to click through to your blog post and read more. It's the first and perhaps the only impression you'll make on a potential reader. And that's why you need to make sure the impression you make is a good one. And one important thing to keep in mind when writing your headline is that you want it to grab attention without ever being misleading. If you constantly trick readers with clickbait, they won't stick around for long make sure your headline accurately reflects the content they'll find in your blog post. A great headline will be short and it should make it clear what a reader will get out of the post. It's also wise to add numbers to your headline when it's appropriate because readers love a good list post. Once you've gotten their attention with your headline and they've clicked through to your blog post, you need a powerful introduction to seal the deal. Your introduction should hook them and keep them interested in reading more. You see, we have short attention spans and it's not the easiest task to get people to read through your entire post. In fact, it's been said that about 80% of people will read your headline, but only 20% will stick around to read what you've actually written. This is exactly why you need a captivating headline plus plus a powerful introduction working together if you want your content to succeed. So don't write a great headline and then leave your readers hanging with a crappy introduction. Write a brief introduction that's around five to 10 sentences and make sure it leaves them wanting more. Try starting off your post with an interesting fact or a quote, sharing a memorable story, or even a thought provoking question. Your blog post could have all of these essential elements, but it will still fail if you don't offer up high quality, valuable content. Your readers don't want to read a bunch of fluff, they want incredible content that's going to address their struggles and provide a solution to the problems they're facing. That's why you need to include well researched supporting points in your post. Doing research is helpful because you'll have outside sources to link to as a way to back up any points you make, and sometimes you may need to learn a little bit more about the topic you're writing about. Just make sure you link back to any sources you quote or cite within your content. And when presenting the content within your blog post, you need to make sure it's readable. You can do this by dividing your post up with subheadings and using bullet points and numbered lists where appropriate. Let me ask you this. When it comes to blog posts, is there anything more overwhelming than a gigantic block of text staring you in the face? Probably not. That's just one reason why you should incorporate eye catching visuals into every blog post you publish. Not only are visuals great for breaking up text, but depending on how you use them, they can also serve as visual aids to help your readers learn and Absorb your content. Try adding a visual for every 200 to 300 words in your post. You can add screenshots, photos for tutorials, or create graphics with quotes from your post. This is your chance to get creative and add a little extra value for your readers. Plus, they'll be perfect for sharing on social media. Once someone is done reading your blog post, you don't want them to click off your site, never to return again. That's why you need a call to action to tell them what that next step is. You can wrap up your post by telling them what they should do, but make sure it's clear and actionable so there's no chance they'll miss out. Your call to action can change based on the post and what you're trying to achieve with your content. Sometimes you may be trying to make a sale by encouraging readers to check out your products or services, but other times it won't be about the sale. You might want them to sign up for your email list or or simply engage with you by answering a question in the comments section. Whatever your call to action is, just make sure you deploy it before they exit your site. All right, those are the five elements every great blog post needs to have. Have you been incorporating them into the content you've published, or is there something you've been skipping over? Leave a comment and let me know where you need to improve when it comes to creating blog content.

Rachel, you made it seem so easy to write a blog post, and I'm definitely going to take some of those elements and update previous blog posts that I already have on my to subscribe to Rachel's YouTube channel, make sure you click here and I'll put the rest of her information and her website and social media handles down in the description box below. If you want to create a YouTube channel like this to start building your audience here on YouTube, make sure you grab my channel checklist right here. It's going to walk you through the 10 steps you need to do to set up your channel properly to start building your audience here on YouTube. If you like me having guest experts here on my channel, make sure you give this video a thumbs up, you share it on social media, and you click that subscribe button right there. It's a circle picture of me so you don't miss out on my weekly videos. Thank you so much for watching and I will see you in the next video. Bye.