Nicole made $19,000 from five YouTube videos with zero ad spend. Meanwhile, another client spent $500k on Meta ads last year and generated nothing. Meta advertising that worked in 2020-2022 is now broken for coaches.
. And Nicole literally has less than 10 subscribers. And after 5 videos, she was able to bank $19,000 in cash from a lead that she got from those 5 videos with less than 10 subscribers. None of these people are running meta ads and they're making cash through their YouTube organic videos. And I say this again because there's another side of that. I have a client who recently joined working with me. Like I said, she spent over half a million dollars in ads just last year alone. And she said those ads used to work for her 2020, 2021, 2022. It's the same business model on paper, but those ads haven't been generating leads and cash for her, and she hasn't been able to pay herself for the last couple of months because of that. That's why she's in the YouTube coaching experience, because she's not burying her head in the sand anymore. She knows Meta ads don't work like they used to, and she's got to pivot and find what is working for her coaching business.
Why Every "Business Guru" Suddenly Went All-In on YouTube (And What NOT to Copy)
