Get More Online Course Sales with THIS Evergreen Strategy

You don't have to keep launching your online course to make good money in your business. In fact, you may actually have clicked on this video because you are exhausted, burnt out and tired of live launching. And you want to find a way to just get consistent revenue in your business or consistent sales of your online course every single month. I mean, how does predictable income sound? This is what I've been able to achieve over the past two years, consistently hitting around $45,000 every single month minimum in consistent sales and revenue in my business. And over the last year, I've been teaching other online business owners how to set up the system that I have set up as well that allows me to get consistent sales in my business to get that consistent revenue without constantly live launching and let's be real, burning ourselves out and stressing out over that stinking live launch. I will say though, I think live launching has a very important piece to your business strategy. And I still think there should be one or two times that you possibly live launch in your business. And if you are just getting started in your business, I believe live launching is going to be essential for you to speed up your growth process in a way that you understand what isn't, isn't going to work in your process and especially help you in that process to get to your first six figure year. But live launching should not be the only way that you're selling your own online course. The problem with live launching, in addition to burning yourself out and being stressed out, is you're basically putting all your eggs in this one or two baskets every single year. And we unfortunately can't predict the future. So anything could happen during that time. I remember a friend of mine, she was planning her launch and it happened right at the beginning of the pandemic. How do you think that launch went off? Right, because a lot of the attention is no longer on what people are typically watching, reading. It's all directed towards this one huge news item. Or if your kids get sick and you have a launch week and your kids are homesick from school or what happened to me last year is right during my live launch, I had to have gallbladder surgery. And so when we focus on just live launching and putting all of our eggs into that one basket, there's a lot of risk that goes into that because anything could derail that launch. And if that's how you're planning to make your revenue for that quarter for that first half of the, we just don't want to rely on that one piece. But like I did Say live launching provides you a lot of data that is really important for you to nail down. The right messaging, the right landing pages, the right sales pages, the right copy to allow you to start setting up this evergreen strategy that I'm going to talk about in this video. But before I jump into this evergreen strategy, I did just want to distinguish what a live launch is. So a live launch is basically you have an open cart. So at a certain day you say your course is now available to buy and they have 5, 7, 10 days to buy it, and then the doors close or the cart closes. So there's a very limited amount of time that people can purchase your course until the next time that you live launch again. So people literally cannot buy your course from the time you close your cart and maybe the spring to the time you open it again in the fall. That's what a live launch is. And that's what I'm talking about, putting all your eggs into one basket. Now, this is the third time I said live launching is still essential in your business because it allows you to collect a lot of data in a short amount of time to improve your offer, to improve your copy, right? But when you are live launching, you want to do something that one of the people that I follow, Alex Beaton, says is rinse and repeat your launches. And so every time you launch, you want to take that data, tweak it and use it for the next launch and not always start from scratch with a launch, which is what will stress you out. Just tweak small things every time you do live launch and use what you have rinsing and repeating with small improvements every single time. Now, live launching is totally different than what I want to talk about here today, and I want to get to the evergreen strategy here. But if you would like me to do a deep dive into how I live launch and some of my favorite ways to live launch and the tools I use, go ahead in the comments below and type Live launch series. Because I really want to focus on content here on my channel that's going to help you out and it's what you want to hear and it's going to help you make more sales in your business business. So go ahead and comment. Live Launch series so let me know you're interested if you're excited. Now to build out an evergreen strategy for your online course, make sure you hit that like button so this video can get out to more course creators just like you that are tired of launching as well. In fact, this is exactly what I'm focusing on here on my channel, helping course creators and coaches use YouTube to build a sustainable and consistent business so you can finally live a more fulfilling life and not feel burnt out so much. So don't forget to hit subscribe if that is exactly the kind of content you are looking for right now. Now the debate will go on till the end of time probably Live Launching versus Evergreen Strategy and so I just want to briefly touch on a few points on why I choose to incorporate an evergreen strategy when it comes to selling my online courses and programs. You heard me talk a little bit earlier about the unpredictability. I have kids a six and an eight year old now, so at any point in time one of them can get sick or their school vacations or you just know how kids are unpredictable. Also vacations. I want to be able to have vacations and maybe take a weekend trip spontaneously and not have to be chained to my desk for a launch. With an evergreen strategy, I can also systematize and streamline pieces of it to make it even better and click even better as well to increase conversions, making me more sales. Doesn't matter how many times you rinse and repeat, it still a lot because you're going live. You're showing up a lot during that time and it's really exhausting. I phase out a lot of live launching too because I wanted to spend more time doing the things that I love. Coaching my clients, making these YouTube videos. I love making these YouTube videos and I want to have more time focusing on that. So if I can create a system and a process for selling my courses on an evergreen strategy, I don't have to take up so much of my time planning out a launch, showing up for a launch and all the pieces that go into it. Of course focusing on bigger things in my business like building a team, working with my team so they can get better results, working with my clients so they can see better results as well. It just again opens up that space for me. So this is how I run my evergreen strategy for my online course and the tools that I use. And then I am going to give you a walkthrough on my computer of all the different pieces so you can see what this looks like as I walk through the tools. So one of the first tools that is a must for my evergreen strategy is FG Funnels. So what I'm able to do on FG Funnels is have a landing page for my webinar, have a watch page for my webinar, have a sales page for my course have a checkout page for my course. It also has an email service provider, so that's how I send all my emails. And it has a course platform as well, so it's where I host all my courses. I really enjoy FG Funnels because it kind of combines all of this in one. And it just helps me set up my evergreen strategy and see numbers and data a lot quicker than having things on different platforms and having to pull numbers from all these different platforms. Deadline Funnel is another software that I use currently. I will tell you there are other options out there for Deadline Funnel, but what this does is it puts a timer on the page and it basically tracks when you land on that page. My funnel basically knows how many days you have until your time period is up. So I like to run my evergreen strategy. I think it's seven days. So when somebody signs up for my webinar, they have seven days to watch it and get my course before the price goes up. So we're going to talk about different strategies for urgency here, but for me, the price increases. And what Deadline Funnel does is basically tracks that person's computer IP stuff. So every time they go to my page they see, okay, seven days left, six days, five, four. And it also links into their email too, so that I can put a timer in their email and they can see in the email how many days, hours they have left. And Deadline Funnel does that for me. I also use Stripe and PayPal to collect money or collect credit cards. Right. SG Funnels has a checkout page, but it doesn't have the actual software to collect the money. So Stripe and PayPal are connected to that. And the most important thing, and I encourage all my clients that I work with is to get my Google Analytics set up. And so I have a dashboard for in my Google Analytics that allows me to see how much traffic is coming to my webinar signup page, how many people are converting, what's the conversion rate, how many people are looking at the landing pages. And that that lets me see how well my funnel is working. Because without this number, you have no idea what is or isn't working in your funnel, in your evergreen strategy. And so you'll never know what to fix, what to expect. And it's just going to be a lot harder to get to that consistent revenue or those consistent sales if you don't have this data to track it. If you don't have your Google Analytics or Google Analytics Dashboard set up. Don't worry. So many of my clients that I work with in My coaching program don't either. And so that is why I made Google Analytics such an important piece to my program. And I hired a Google Analytics coach to ensure that all of my clients that I work with do you get their Google Analytics set up so we can look at these numbers? Because I can't give sound advice as to why am I not making more sales, why is my webinar not converting if I don't have this specific number? And once I do, then I can really give you solid advice or feedback on probably just small things to tweak to make big results in your reoccurring revenue. Now, this doesn't mean that you need to choose any of these tools at all, any of this software. Use what you have. Use what you have. I just know I'm going to get asked, well, what do I use? And that's what I use. And again, with my coaching clients, I tell them they don't need to invest into any specific software when they work with me. We can work with the tools or the softwares that they have. I don't want to throw a wrench into your process and slow you down by forcing another software on you. But again, I know I'm going to be asked, well, what do you use? And that's what I do use. And if you do want to check out FG funnels or see what they're all about, I'll put a link to them down below. And it is an affiliate link. All right. The next part of this evergreen strategy that every online course creator needs to have is a hype piece. And my friend Ashlyn Carter named it this in one of her programs a while ago, and I really enjoyed it. And so what a hype piece means is a way to get people into your world, basically to learn more about what you do and to show your expertise. So a hype piece could be a webinar, which is a very common one, probably one of the most common ones, a launch, a challenge, maybe a workshop series, which is something that we are doing in July, but something as a way to just give a lot of value so you can show your authority and your expertise and then explain why your course is the next next best step for them. But again, webinars are the most popular one, and that's what I'm currently using in one of my evergreen funnels. And so I want to talk briefly about that in an evergreen webinar, you don't want to give any specific dates, you don't want to say any time of the year. Because you want to create a webinar that is going to last. I would say if you had a solid one, it could last you for about a year. And so you don't want to say, you know, Christmas is coming up or back to school, because somebody could be watching this at any point during the the year. And that takes that time off of you having to show up and do these live webinars because people can basically watch them on demand. But you just need to make sure that you're not giving any specific days or time periods. But you can mention how many days they have to get whatever promotion that you're giving them. If it's discount, like $200 off or special bonus, you can say you have five days, you have four days, three days, whatever it's going to be, I think it's going to be just easier for me to walk you through what my evergreen funnel look so you can get an idea of all the different pieces that tie together that will allow you to sell your course consistently every single month. This is all the steps to my evergreen strategy for my online course. Now, this isn't a tool called FG Funnels. So I'm just showing you exactly what it looks like. So this first step in this funnel is the landing page for the webinar. Super simple landing page for the webinar, first name email. And we are playing around with text messaging. So we ask people to put their phone number in here. It's not required, it's optional. But we are just looking at different ways to get people to engage with us. We know inboxes are getting a little bit crazier than before. And so we are seeing a little bit more success by text messaging. Again, this is just a typical webinar landing page, letting you know exactly what you're going to learn from this free training and then obviously signing up. Once you sign up for the webinar in this strategy, they are then taken directly to the watch page. So not only are they directly taken to the watch page after they sign up, but I also send them this link to then watch it as well. And so this is literally just the webinar. You click play, you have a little bit of information here. They can click here to DM me what people are saying. And this. Then if they are watching the webinar and they're like, yes, I need this, they're going to click here and it takes them to the video Strategy Academy sales page. So this is the sales page. It takes them directly here. If they are yes, I'm down for this. We are going to click here. They're going to pick a payment option and then this is going to take them to the next step in the funnel, which is the checkout page. Now, a tool that I talked about earlier was Deadline Funnel. That's exactly what this is. And so my incentive in my funnel is if you buy during this funnel, you're getting extra bonuses here. Now, these bonuses will disappear after seven days and 13 hours. And this, once this expires, it will take people directly back to the the webinar landing page. So that have to go through the funnel again. Yes, they could go through the funnel again to get the discount, but it gives a sense of urgency. Now the other thing that is super important are the emails that you're sending. And so here is the automation for my emails inside of FG funnels as well. You can see as soon as they sign up, they're going to get this email with the webinar link and then a day letter later they're going to get an email about the replay. Then a day later they're going to start to get some sales emails. Now these emails are going to focus in on why they should buy Video Strategy Academy, what problems Video Strategy Academy can solve. Case studies of Video Strategy Academy. And you can see we send six additional sales emails. And I say additional because that is not including the two webinar reminder emails. All right, now you know how it kind of works and what it looks like. The next important part that so many people really have a hard time doing and it's, it's still hard for many successful business owners is getting traffic to that landing page of your webinar. Right. So industry standards show us that an average conversion for an evergreen funnel that is sending people to buy an online course is about one and a half to 3%. So we're going to go with a super even number here and pick 2%. And what this means is for every hundred people that sign up up for your webinar, only about two people are going to buy. So this is a really big aha moment again for a lot of my clients and my coaching program is the traffic piece. They want to know why they're not making sales. And when we set up their Google Analytics and we look at the amount of traffic that's coming to their page, they're basically converting industry standard. The problem is traffic because if you want to make make 10 sales, you got to get at least a thousand people to that webinar signup page to get 10 sales a month. This is why traffic is a vital piece of this strategy. And the best way to get consistent traffic to your funnel to your evergreen strategy, Surprise, surprise, is YouTube. If you use YouTube strategically, you can create highly targeted content that will really attract qualified buyers, meaning much hotter leads that could ultimately help your conversion rates go up as well. Now, this also means you don't need tens of thousands of subscribers on a YouTube channel to make 10 sales of your course every single month. In fact, I have a client, Janet, who has just around a thousand subscribers and she can contribute over $10,000 of revenue in her business from her YouTube content. That is why it is so important to have YouTube content driving traffic to your evergreen strategy, because you are attracting higher quality leads to that strategy. So the goal on YouTube when you're creating content for your evergreen strategy traffic is not the number of views and subscribers, but the quality. And this is very different than what you generally hear on YouTube from YouTube educators because they are mostly talking to influencers or people who are basically trying to become become YouTube famous. And the way they're generating their money is either through brand deals or YouTube AdSense. And they're not utilizing a business model to help them make money faster, really. In fact, I did a whole video I think about two weeks ago. I will link it up here and I talk about the different metrics you need to be looking at as a online course creator versus a influencer or somebody who wants to be a YouTuber. Because you need to make sure you're looking at the right metrics tricks on YouTube to continue to improve your content if you are focusing on an evergreen strategy for your online course. So definitely check that video out after we wrap this one up. Now, I do want to talk about why YouTube is such an important traffic source to your evergreen strategy as opposed to like TikTok or Instagram Reels. And honestly, it's because YouTube content is long form content. And if you are creating content here on YouTube for your person, the person that you created your online course for, you're providing quality content here on YouTube, you're going to be building trust and loyalty with those viewers. They're going to get a sense of who you are in your style of teaching and determine if you would be somebody they are interested in working with or not. Especially if they are sitting through a 10 to 20 minute video here on YouTube, because I said longer form content is what does. Well, that's why these people on YouTube that are watching your videos are going to convert much higher in your evergreen strategy for your online course than somebody say, watching a 15 to 30 second TikTok or real that they're really just watching the content as entertainment, right? Whereas when they come to YouTube, they're looking to have their problem solved. They're on YouTube, they're on Google, they have a problem and if your video comes up, they are ready to sit and watch this video to figure it out. And like I said, if your video answers their question, solves their problem, and they got a lot of great information out of it, it was really helpful. That builds that loyalty and trust a lot quicker than those 15 to 30 second short form pieces of content. This is why long form content is a key and a very important part of any content marketing strategy. And it doesn't have to be YouTube, it could be a podcast as well. But I do think that if you want to have a solid evergreen strategy for your online course, you've got to be committing some time to a long form piece of content that people are really going to get lots of valuable information from you that's going to build their trust, their loyalty with you, get a sense of who you are because that is just going to really skyrocket your conversion rates in your evergreen strategy. So I'm actually curious, I want to know if you're creating any kind of long, long form content in your business. Let me know down in the comments whether it's a podcast, a YouTube or something else. I'm just curious in what types of content or if you're not creating long form content yet, let me know that as well. Now, because you're solving the problem for your viewer on YouTube, they're actively seeking it out, right? They're going to be more ready and willing to watch that longer form content as opposed to social content where we're just slamming content into their face. People are really looking for something specific over on social content like TikTok and Reels. So the people over on YouTube again, actively searching for a solution are going to be more willing to watch that 10 to 20 minute video. They're also going to be more likely to start binge watching your content as well. I can't tell you the amount of comments or emails that I've gotten from people that said, oh my gosh, I found a video of yours and I just binge watched five more. That's the power of long form content here on YouTube can do. When you're creating the right videos, that is solving that problem or providing a solution for your ideal viewer, the person that's going to buy your online course. And the best part about this is it makes it feel basically organic. As in you're not being sleazy about pitching. You're not making a hard pitch to, you know, sign up for your webinar or to get your online course. You're able to actively talk about it in an organic way in your video videos because you know that the people that are coming to watch your videos again are the people that need your course as an ultimate solution. And so it's much easier to bring it up. Plus, these videos can sell for you while you do whatever it is that you want to do. I just got back from a two week vacation and my YouTube videos continue to drive leads and sales to my business while I was boogie boarding with the kids. So now that you know how powerful YouTube can be, how do you figure out what type of content to create to attract these qualified leads or these viewers that are going to convert into your evergreen strategy for your online course? The first step that you need to do is truly know your ideal viewer or your target audience. Because when you can understand them, you can understand what problems that they're having or what they're looking for on YouTube, then that's the kind of content that you can focus in on and create so they can find you a lot easier. Which leads me into the second thing you need to do is know what kind of content they need here on YouTube. Now, if you know your target audience, you know the problem they're having, and then you can figure out what kind of content that they need you to create here on YouTube to provide value and make them build loyalty and trust with you. When you start to focus in on these two things, the next thing that's going to Happen is the YouTube algorithm is going to start to categorize you. It's going to start to figure out who is the most most likely person to watch your content. And it's basically going to put you in this bubble in the YouTube algorithm, because if you don't understand who you're creating content for, the algorithm isn't going to understand who you're creating content for either. And so it's going to make it a lot harder for YouTube to put your videos in front of the people that are going to convert into your online course or want to work with you. And then once you can get really clear on your person the type of content and the algorithm starts to categorize you, the fourth thing that then happens is, is YouTube starts to put you in front of Brand new people that are just like your target audience. So I hear a lot like my audience isn't on YouTube. Well, they probably are. You just need to make sure you're creating the right content and that the algorithm is categorizing you the right way. Because then YouTube will actually find those people for you on YouTube and you don't even need to pay them. Now this is why you hear a lot that you need to niche on YouTube. But it's basically because you need to train the algorithm into who to put your videos in front of. And you want to make sure that the algorithm is putting you in front of not the masses, but the targeted people that are going to be interested in getting your webinar and interested in buying your course are working with you one on one. Because the last thing that you really want to do here on YouTube is go viral. And I know we hear a lot about going viral, but what that does is you end up getting your content in you front of of massive amounts of people. But those aren't the people that are going to buy from you. Right. We want to make sure when you're creating content on YouTube that is going to consistently feed your evergreen strategy for your online course, that is solid leads, it is the right viewer, it is the right person that is going to likely convert instead of just sending it to the masses. Because then YouTube algorithm starts to get confused again and it's trying to now figure out, it's like this floating bubble trying to figure out again in where your target audience is. And so it'll start to shoot your videos out to these random people that aren't the right type of people. Right. And whether they click on your videos or not, that's not going to help you make consistent sales in your business. So I did just want to throw that out there. It's not about going viral, you just want to continue focus on creating consistent content for your targeted viewer. Now the best process to start doing this, whether you have a brand new channel or maybe you're like oh crap, I think I not categorized right on the algorithm or maybe you've just been playing around on YouTube. The first step that you really need to focus on is search traffic. This is where you really want to be focusing on content that your audience is actively searching for. This is how you're going to get to the algorithm to start to classify you or categorize you quicker. When you start to get those people that are finding you on search and watching your videos, you're going to start to build A small community of people. Once these people start to find you in search and they start to watch your videos, because they're like that was exactly for me. Then they are going to be served your videos in home or browse and suggested. So they're going to start watching more of your content again. If you built that trust and loyalty with them from really good content, then the next thing the algorithm is going to do is find more people just, just like that. So now brand new people that have very similar viewer behaviors as your loyal community that you've now built from starting on search is clicking on your videos, is finding you and this is how you continue to send this constant stream of hot leads to your evergreen strategy. So it basically looks like what YouTube educators will call a hockey stick. So the hockey stick starts out at the bottom. This is your search. As you start to build that community with your search, your channel will start to take off a little bit. Those people that have watched you on search will start to be shown your videos on the browse feature and suggested so they will start to watch more of your content. And then that's when it starts to snowball and take off. Because now brand new people will be shown your videos. But they are the right people based on the small community you've built from search based traffic. Now you're probably wondering, well, how do I figure out what kind of content that I can create that will show up search that it will attract that community and get that hockey stick growth. Now before I get into the strategy for how to figure out what type of content to create to have this kind of hockey stick growth, to ensure the algorithm categorizes you right, I wanted to let you know that next month in August, I'm going to be hosting a six month YouTube accelerator program. The goal of this accelerator program is to help you have your YouTube strategy and your YouTube channel launched with the first 90 days of this accelerator, so that we then have an additional 90 days to analyze your videos, to analyze your channel and to make tweaks so that we can have this hockey stick growth on your channel. You're going to have the opportunity to not only work with me inside of this YouTube accelerator, but with my team of YouTube strategists who have worked with seven figure entrepreneurs build their YouTube strategies as well. During these six months in this YouTube accelerator, we're going to help you get clarity on the right type of YouTube viewer to attract to your YouTube channel. We're also going to provide you the specific process that we use in our YouTube agency to come up with keywords and tags and topics for our clients. So again, you're focusing on creating the right type of content that's going to get you categorized on YouTube faster. And we're also going to be working with you one on one, reviewing your scripts using our script process, reviewing any raw video footage or videos that you want us to review to provide feedback on and how to improve improve and helping you create the best titles and thumbnails to ensure when you create content here on YouTube that your audience will actually click on it and watch it. Now we will be kicking off this YouTube accelerator inside my program 10K on replay on August 14th. So in addition to having this opportunity to go through this YouTube accelerator for the first time ever that we've hosted it and to help you over the next six months months build a lead generation machine from YouTube, you're also going to have complete and total access to my 10k on replay coaching programs, all the guest coaches inside and all of our calls as well. Now we're only going to be able to take a limited amount of people inside of this YouTube accelerator because it is going to be so high touched. So if you go over to trina little.com forward/apply and and fill out that application that's going to come to my inbox. We're going to be reviewing the applications and if you are selected, we'll be in touch with the next steps. If you want to have a YouTube channel set up that you know is going to drive you consistent leads to your evergreen strategy for your online course and have it all set up before quarter four of this year. This is your chance to do it with myself and a team of YouTube strategists. Just go over to Trina little.com forward/apply and submit your application and we'll be in contact. Now let's talk about how to start building that content that's going to send the right people to your evergreen strategy. The first piece of content that you need to be creating to show up in that search traffic is content that solves your target audience's pain point. So what are they struggling with? What are the challenges that they are having? What are they really frustrated with? Think about all of those things that you hear from your target audience or maybe you hear people talking about in Facebook groups about what it is that you do. You're going to be solving those problems in the first couple of videos that you do because this is going to instantly start attracting the right people. Now remember, it's not going to go viral. It's not going to attract the masses, but it's going to attract the people that are ultimately going to buy your course. The second piece of content that you can can that you're going to want to create on your YouTube channel as well. What does your audience want to learn basically into relation that the problem they're having? For example, I've pivoted my channel here to really talk about how to use YouTube to generate sales for your online course business or your coaching business. Right. And while a lot of it talks about YouTube, other topics that my audience wants to hear about is webinar software, productivity software and tips, copywriting, all of those pieces that are going to help them again make more sales in their online course. While I'm focusing on YouTube, I still understand my audience and the pain points and the struggles that they are having. The third piece of content that you're going to create is focusing on keywords and how your audience is searching things on YouTube. Now there's a really easy way to figure this out and I'm going to show you here. So this is the easiest way to come up with content. You want to figure out how your audience is wording things into this search bar right here. Now, let's say you have a membership for baking and you want to attract new bakers into your membership and you're looking to focus on the pain points that that audience is having. So what you're going to do is start to type in a topic. I just started to type in basic for beginners. All right. And we can see baking for beginners, Cake baking for beginner without book courses. What you can also do now is start to add in the letter A and see baking tutorials and recipes, Easy baking recipes for at home. You can type in B. Cooking beginners, Basic baking bread beginners. These are all actual phrases that people are typing into YouTube that people are actively searching. So when you create content around this topic, you know it is needed because YouTube is telling you these are the words and phrases as people are typing into the search bar. You can literally go through the whole Alphabet. Baking cupcakes for beginners, Baking a basic cake. And that's how you're going to start generating searchable ideas that your audience is looking for. And the fourth type of content that you're going to create is basically the strategy I teach inside of my program called piggybacking. So you're going to want to find neighbor niches. So people who are, who are speaking to your audience here on YouTube and so while I'm talking mostly about using YouTube as a lead generator, I can find a copywriter and see what type of content she's creating on her channel. I can look at the most popular videos that she's has, any most recent videos that I have outperformed. Actually, let me show you how I do that. One of the easiest ways to piggyback and find your neighbor niches is if you do have a YouTube channel. YouTube is going to tell you exactly who else your audience is watching. So when you go into your analytics, you go to audience, it says channel your audience watches. And you can see right here the other types of channels that my audience is watching. Now if you don't have that data or you are just Getting started on YouTube, here is the process you're going to go through to find neighbor niches or other channels to piggyback. Let's say, for example, that you have a baking membership and you are trying to get more people into your baking membership. So what we're going to do is come up here and think about the topic, topics that your ideal viewer or your ideal membership member will be searching for. So baking for beginners. And we're gonna just click on baking for beginners. We're gonna look at the channels that are showing up. Now obviously bon appetit is probably not who you're going to piggyback. You really wanna figure out who your audience is watching. So other great options would be the station bakery, poss, or again if we continue to scroll through here, maybe the Preppy Kitchen. So once you find channels that you think your audience is also watching. So for example, Preppy Kitchen, if we go to his channel and you go to videos and you're going to sort by popular, these are the topics that were most popular on his channel. So this is going to give you a good idea of content that your audience would also enjoy from you. If you know your audience is also watching the Preppy kitchen. So some types of videos that you could create would be light and creamy cheesecake or chocolate eclair or edible cookie dough. Right. If you know that's what your audience is looking for, the other thing that you can do as well is go to his latest videos and look at any particular videos that are a breakout video, meaning any videos that are seeing more views than the average views on his channel. So now if we're looking at his channel, we can see, see 41,000 views, 64,000 views. We're looking for an average. So I'd say on average his Videos are getting about 50,000 views. Now we can look at the specific topics that go above and beyond that. And there are two really easy ones to see that stand out. And it's this easy lasagna recipe and also the best lemon cake recipe and also easy chicken Alfredo recipe. Now, if you have a baking membership, obviously we're probably going to not do the Alfredo recipe or the lasagna recipe, but we could do the best lemon cheesecake recipe. And we know that's a topic that has been popular within the last two weeks. And that is a video that you could possibly start getting suggested with. So when somebody watches Preppy Kitchen, you really want to hope if you've done your content well and you know your audience, you could potentially show up here in suggested. And this is also going to allow you to find other channels to piggyback on as well. So we see Sugar Spun Run, you could go to her and again do the same exercise, right? You go to videos, you go to most popular, you look at her most popular videos. Now this may better align with you if you have a baking membership because we see that the moist vanilla cake with light frosting has 1.6 million views and that probably aligns with your membership and what your audience is watching or the melt in your mouth Italian cream cake. Again, this just allows you to find content out there that you know your audience is probably watching and you can start to get the algorithm to associate you with these channels to send the people that are watching these videos to your videos as well. Now, like I said earlier, if this is a system that you want to get set up in your business here before the end of 2023, because you really want to eliminate the stress of live launching and you just want to get consistent traffic to your evergreen strategy for your online course. This is exactly what I'm going to be teaching you in the YouTube accelerator starting on August 14th inside of my coaching program 10k on replay. It is a six month program, but we have limited spots available due to the high touch we are going to be doing with our clients inside. And so if you really want myself and a team of YouTube strategists working with you to build out your YouTube strategy and get it going before the end of the year, go to trina little.com forward/apply, fill out that application. Okay. We just need some information. We are very protective of our group inside. We are really specific about people that we take. We are accepting action takers and people who are serious about doing the work to get their YouTube channel up now while you wait to hear from me after submitting your application, watch this video that is on your screen right now where I share the biggest mistakes business owners make on YouTube. Because, let's be real, you don't want to be making them. And I'll see you next week.