Getting Started With Marketing On Youtube - Interview with JessCreatives

Hey guys, welcome back to another episode of Just the Tips with Trina. And today I'm actually doing an interview with Jessica and she is going to talk to us about video and how important it's been to her business recently and how it's really helped her grow her business. So I'm going to turn it over to Jessica to let you know what she does.

Hey guys, I'm Jess and I am a graphic and web designer over@JessCreatives.com and, and I work primarily with service based entrepreneurs and so I work with them to update their branding, their print design and their web design.

So Jess and I are actually friends and we're in a mastermind course together and I convinced her to. Well, you had a YouTube channel, you just weren't utilizing it right for your business.

Yeah, before I really started YouTube channel, I had about three or four videos and they were like tutorials I'd done over the last year and it was just very random. I wasn't promoting the videos or anything. Like it was just there.

So I actually convinced Jess to start using her YouTube channel. And I want to hear from you, what was your biggest hurdle when it came to actually starting that video process?

Honestly, it was just myself, like I had the equipment, I have the software. Like I used to be a photographer, so I had a dslr, DSLR camera, I had the lighting kit, I had the like really fancy video editing software. But I was just way too scared. I was like, I don't like being on camera, I don't like being in front of people. And even though, you know no one is in front of me, I know they're on the other side of the screen. And so it was just, I was just scared. I was like, I don't want to do it, I don't want to do it.

So how did you actually overcome that fear of, you know, being on camera and then just doing it?

Well, a lot of it was you. I'm not just saying that because I was like, I just, I kind of knew that video was starting to become more popular, but I was like, I'm just gonna avoid this. Like, I don't want to jump on this bandwagon. And not that it's a bandwagon, but I don't know if I can do this. But then like, I'm very much like a go getter kind of personality and was just kind of thinking about like, how can I up level my business? Like what's something else that I can do? And it just kept coming back to Video. And so I finally was like, you know what? Like, I'm just gonna have to do it. And I remember just one day just walking up to my husband and be like, so I think I'm gonna start a YouTube channel. And he was like, what? Like you like. I mean, he's very supportive and he does video. So he was all for it, but he was like, I thought you said you never wanted to do video. But yeah, and then heard several people say, it's not about you on camera, it's about the content. And so just trying to focus on, like, okay, like, they don't care about me. They care about the content and just trying to focus on that.

So with the content, I know a lot of people struggle after the fear of being on camera. They struggle with, well, what am I going to talk about? So how did you decide what you were going to actually talk about and what your videos were going to be about?

That is something I still kind of struggle with a little bit. But mostly, again, just listening to you and being like, okay, what can I either recycle, like, old content, or just instead of, you know, like, I make a list of blog ideas and then I look at it and say, okay, which ones? Which of these ideas could be a video instead of a blog post? And just kind of using that same content that I would, you know, just instead of writing it, I just say it.

Then you repurpose it. Right? You put it on your blog also.

Yeah. So all of my videos go as a blog post. So I technically put up two blog posts each week, and one's just written, and then the other is mostly just video, and there's very little text that goes with it.

Mm. And so I do want to say that Jess did go above and beyond when it came to video. And in August, she created a video for every single day in August.

It was crazy. It was not.

Tell me that process, like, what did you learn? Because I think that's such a great way to actually get comfortable in video. But it's a huge undertaking and it can be very scary. So I'm not saying you need to do this. To start out, Jess was like an all star superstar. Went all star. So being able to commit 30 days to it, like, what did you find was the best, you know, advice? Or what did you learn from those 30 days?

The biggest thing, because I've done, like, design challenges before, but nothing that was a daily. It's been like, in the past, I'd done, like, weekly or monthly challenges, but. And I was very Optimistic going into it, like, oh, yeah, like, I'll just do 30 videos, no big deal. And my husband was. Because my husband used to edit all of my videos and he was like, what? That's a lot of videos for me to edit. So I actually taught myself how to edit during the month of August. But for me it was just confirmation that, like, the more you practice, the better you're gonna get. And so, I mean, from. Because I started my channel in May. So from May to the end of August, there's a huge, like night and day difference. But even just from the begin of August, the end of August was a huge difference. And it was really like, I've heard before that the more you do something, the easier it gets. Or like even just coming up with blog ideas, like, the more that you blog, it actually gets easier to come up with content. Even though you think, like, I'm trying to just do like a monthly blog and I struggle with ideas. Well, for some reason doing it more comes up, it helps you come up with more ideas. So it was weird how I just kept coming up with video ideas.

And I love that you say that because it is so hard to actually, you know, think to yourself, this is going to get easier, especially when you're starting out. But you having the actual track record to see it improve in just a month because you did it every day is just, it's such a true testament to actually doing it. Getting comfortable so much faster.

Oh, my gosh. Like, I was like, I wish I had done this back in May. I wish I'd done this right from the get go. Because now I look back at my videos and I'm like, oh my gosh, like, those are awful. I really want to delete them. I look so awkward. But they are such good content. And so I just remind myself, like, the people like the content, me being awkward, intense, like, so that's why I keep them there. But yeah, it was really. I'm really glad that I did the challenge. Now my videos are a lot easier for me to make. I feel more comfortable on camera.

So I'm super impressed I didn't complete it. So since you did do that for 30 days now, taking that specific event out of the time frame, how are you going to fit in video into your, like, daily business tasks? Because I know a lot of people think that it's going to take them a lot of time and they don't have the time because they have social media, they have blog posts, they have clients. How are you able to incorporate creating Video content for your blog.

Yeah, so that was something I struggled with, especially in August, but even this summer when I was barely starting my channel. But I found that the easiest thing to do is just batch create. So. So I will spend, since I do a weekly video that's, you know, three or four videos a month, sometimes five. And so I will just take a Friday, sometimes two Fridays if I can't do it and just record videos. Yes. I just stand over here in my little record corner and just keep, you know, just keep rolling and just keep going and you know, crank out all those videos.

And do you plan the video content out before you turn the camera on?

I actually don't so much.

Really.

I know, which is weird because like something I did at the beginning you were like just, I write out a script and I plan it. And so I did. And that's why in the first few videos I'm so scripted. Yeah. And I did it a little bit in August, but then for some reason it was just, it became a lot easier and I mean, because I would like write out the script and I didn't really memorize it, but just kind of rehearsed it a few times. But now I can pretty much just like, okay, so I'm gonna make this video about web design, you know, whatever. And I'm like, so I need to talk about this, this and this. Which is funny because I always press record and then start thinking. So there's, when I'm editing, there's a lot of footage of just standing there looking at the camera. But there have been a few times where I'm like, oh, I need to like make bullet points to remember. But I think it's so easy for me to not make a script anymore because the videos are on content that I'm so familiar with. It's just stuff that I teach my clients or that it's so like basic to me that it's just. It come I just start talking.

Yeah, when I started out too, I was writing my scripts. But since you kind of like fast forwarded your process by doing 30 days, you were able to reach that point where you get comfortable on camera and that you can just, you know, kind of get an idea and go with it. But yeah, definitely starting out, I think a script probably helped some to get comfortable, right?

Yeah, yeah, definitely. Because it was not until probably mid project, the mid August that I was able to finally not have to write a script. But yeah, even if I like just wrote down like especially in August, I'd be like, okay, so the next, like five or six videos, these are. This is what I'm going to talk about. And I would kind of just write out, like bullet points for myself, but then didn't even always look at it. Like, before I was recording, it was just like, okay, so that's what I'm gonna talk about, and then just run with it. But the scripts definitely helped in the beginning. Just getting used to being on camera. It was kind of like one less thing that I had to think about while being on camera.

Other than the fear of being on camera.

Yes.

So since you took this time and you committed to video, have you actually seen a benefit from doing video?

Yes, I can actually say that I've had video.

That's so awesome.

1 found me on Google, like, or Pinterest or something because of a video. And they watched my video and then they were like, I need to work with her. And then another, I was talking with a lady. We were probably gonna work together on her work on her website.