Habits To Help You Be Consistent On YouTube As An Online Business Owner

The truth is, you aren't going to See results on YouTube if you aren't consistent. What I mean by results is obviously more views and possibly more subscribers. But I'm also talking about results when it comes to how your quality of your content improves, how your presence on camera improves. Again, those are all going to get better if you are consistent on YouTube. So how do you get consistent? What are the tricks? What are the tips? And this is what I'm going to talk about in this video. I'm going to share some of the habits that I cycle through and that I've done to help me stay consistent on YouTube for over eight years now. I've pretty much posted a video every single week on YouTube for about eight years straight now. I am going to talk about YouTube consistency in relation to, like, working out and trying to lose weight, right? This is near and dear to my heart because this is a cycle that I go through all the time. And this is how I am now trying to look at working out the same way I look at YouTube. And so when I decide to start working out, I go all in, right? I'm like, okay, I'm doing morning workouts, I'm doing afternoon workouts, because the more I do it, the quicker my results are going to be. And that's how people generally think about YouTube. If they can just pump out loads of content, they're going to see growth a lot faster. But what happens on YouTube with most people, the same thing that happens with me when I'm working out is I'm all in. I do it, and within maybe two weeks, I am burnt out. I don't feel like working out anymore. Again, results aren't going to happen overnight, so you're usually disappointed. And the results that you are getting, even though it feels like you're going full force. And again, YouTube is just like that. Even though you are pumping out more content, the quality of that content may not be good. The same way with working out, the quality of my workouts probably goes down the more I force myself to work out in the sloppier that I get. So being consistent on YouTube is all about finding your sweet spot for consistency. And this is going to be different for every single person. But I'm going to share some ways for you to find your own sweet spot. Now, the good news of about consistency on YouTube, though, is that I highly recommend just committing to one video a week. That's all you really need to do on YouTube to not only be consistent to see results from YouTube, but for you to feel like it's realistic as well. And I'm telling you from experience, one video a week will get you results in your business. I've committed to one video a week, like I said, for eight years and I've generated over a million dollars in my business. Using YouTube is my lead content platform and one of my biggest lead generators in my business. The key is setting up those habits. So in my example for working out, one of my habits that I try to do to actually work out and stay consistent is setting my clothes out at night, having my shoes, my sneakers right near the treadmill, and actually picking out which workout I want to do the night before. So what toning workout I want to do. So let's jump into how you can start creating habits that will get you staying consistent on YouTube so you can finally see see results from your YouTube channel, I. E. More leads, more sales, more clients from the videos that you post. So the first habit that you're going to need to create is idea generators. Now, I do teach a process inside of my YouTube accelerator, which is inside of my 10 count replay program called keyword harvesting. And what this does, it's a massive process. In the beginning, it takes my team and I about 8 to 10 hours to do this with our clients. But what this does is allows you to take a deep dive into how, how your target audience is using YouTube topics that they are looking for. And then as you go through this keyword harvest, you can literally map out months of content and have it all planned out. If you are a planner now, if you're more of the person who likes to feel the vibe when they're creating content, you still should be collecting ideas. And if you're anything like me, those ideas generally come while I'm in the shower, while I'm driving kids to school or to drop off. And so one thing that I do is I use my notes app, I use my voice memo, and then we collect it into our asana board for YouTube under ideas. So if at any time I'm not feeling inspired or motivated, I will go to that ideas board to come up with content ideas. I'm going to dive more into this asana board coming up in this video. But this is where I keep all of my ideas for video content. No, sorry, not in this one. But here we have a long list of things that we put in here we keep track of. I can always come back to inspiration, thumbnail inspirations. But again, it's a home for all of my ideas that I get. So Again, I can come in here, organize them, adjust them, create series, and just have a place that I've always got content ideas. Now, the keyword harvesting that I talked about allows you to be a little bit more strategic with your content and build out series or playlists, because, remember, the more people watch your content, the more likely they're going to want to work with you or buy from you. But the more the algorithm likes you. And so thinking of your content in four to six video series so that people will watch all of them. Think of it as like a season on Netflix. I do encourage you to kind of start to organize your content, even though you have ideas, when you get the idea sitting down, creating maybe like a monthly routine where you sit down, you organize your ideas so you can create series of videos that people will want to watch each video in that series. All right, the second habit is a tough one, and it's going to be on you to police it, because you've got to get into a habit of creating content. So this is my actual Google Calendar, and the time that I block for YouTube content is these morning blocks called sacred time, where I work on, like, deep work or work that involves all of my attention. And so since I just recorded content here, here on the 6th, the next time that I'm going to do my content, I have a habit that in two weeks from today, I will then plan my content and script it on Tuesday the 18th. And then I will record another batch, two to three videos on the 19th. And because this is blocked, nobody can book calls with me. This is my time to focus. I do this twice a month. That is how I'm able to stay consistent in the habit that I've built to stay consistent on YouTube. This is what my Google Calendar looks like. And in my focus time is where I'm either scripting my content or recording my content. The routine that I go through, the habit that I have, is I do this every other week. So every other Tuesday is my time to research and script my content. Every other Wednesday is my time to film my videos. And what I'm also doing during Wednesday, not only am I filming my YouTube videos like I am today, but I'm also shooting reels. So I will shoot 2 to 3 talk talking head reels, as well as some B roll reels to have five pieces of content done while I'm, you know, makeup done. So for you to get started here, I need you to take a look at your calendar. And in fact, if you want to see how I set up My Google calendar more detailed. I'll link that video right here. We did earlier this year, and I live and die by my Google Calendar. But you need to find time in your calendar that you can do routine filming and scripting. You need to be realistic about this, too. But I encourage you, depending on how much you want to do right? If you want to just one video at a time, I would say it take about an hour to script and about an hour to film. I've been filming some longer form content here on YouTube. They they're over like 30 minutes, and it's only taking me about 45 minutes to record. So I think you can get one video shot in an hour. So think about, is this something you could do every single week to work that muscle, or do you want a batch? Which is another habit I'm going to talk about here in a moment. But for me, my sweet spot, I have shot at one point in time, 15 videos in one day. I like doing two videos every other week. So every Tuesday, I plan out two videos. Every Wednesday, I record two videos. You need to be realistic with the time that you have and putting time into your calendar to actually do this, or I'm telling you, you won't start exercising this habit and you won't be consistent on YouTube. And there's no other real secret on how to do this but to just commit to it. Now, the next habit that I recommend is batching. Now, some people can batch, some people think they can't batch, some people try it, some people don't do it right? But I do think if you want to be consistent on YouTube, there needs to be some type of batching going on in your workflow. And so what I mean by batching is doing the same task for an allotted amount of time and doing it over and over again. So what happens is, if you try to plan your videos, script your videos, shoot your videos, and edit your videos, it takes a lot of time to switch from each one of those tasks. So it slows you down. Whereas if you can just script three videos in one setting, you're not switching tasks between each video. So your brain stays in the zone and you're able to be more productive and get more done. Same thing with recording. Look, I don't want to do my hair and my makeup every single day or every single week. And so for me to sit down and record videos, I'm in the video zone. I can clean out my area here. I can make sure it's quiet in the house, and I can pump out two to three videos at a time. And the same thing with editing. When you edit multiple videos at one time, again you get in your flow and you start clicking and you are more productive that way. So I think a huge habit you should start to incorporate to be consistent on YouTube is figuring out a batching system or a batching process that's going to work for you because that will help make the YouTube process a little bit easier. The next habit that I have for you is to make it easy to record your YouTube videos. So in last week's video, I talked about how I bought my fancy camera back there. It was a couple hundred dollars for the camera, a couple hundred dollars for the lens, and I ended up hating to record on it. Took me forever to get it in focus. Took me forever to get it set up how I wanted it and it made me hate doing videos. And so what I actually did is just, just simplified my entire recording setup. I just have a ring light right in front of me. I have my Sony ZV1. It's just a point and shoot camera, very similar to this Canon G7X on a tripod on my desk and a microphone plugged into it. So my audio and my video are all together. What that allows me to do is easily pick up this tripod and move it and get different angles for you in my videos. And again, I know exactly where this gets set on my desk. I know exactly where my light goes. And it allows me to be consistent with my content because I'm not spending so much time fussing around with the audio or fussing around with the lighting. I know exactly what needs to be done. It's super simple. And I can just get started. In fact, I'll show you a quick tour of what my office looks like. All right. The next habit is to get as organized as possible digitally. And one of the things that made a change in my consistency on YouTube and showing up was using a asana. It's a project management tool. I'll show you here in a minute. But it allows me to keep all of my ideas organized. It allows me to keep thoughts, notes, comments, questions. It allows me to keep my thumbnails, my links to my Google Drive, where I keep my raw assets and my final assets all organized. I also have a Google Drive setup as well that we use for our clients and how to keep all of their YouTube assets organized as well. The more organized you are with your digital assets, again, it's going to be easier to create content, pump out content, edit content, publish content, as well. So let me show you what that looks like. This is how we organize our Google Drive for our clients. You see, we have six different folders that we create for them when we work with them. This B roll library is really important. This is a great way to supplement your video content and make it more engaging. And this is super eas. You can just, you know, record yourself working at your computer or just remember during a day or two days to just set up your camera and record yourself doing normal things. For me, it's like writing in my journal, writing in my planner, pouring coffee, working on my computer, different angles, like showing my hands typing, or from behind me or from the left. And so it just gives you supplemental content to incorporate into your videos. And then when we have our video content here, we break it down by year, month, and then video. So again, if we come in here by month, you will see the videos that we have that we break it down. We also do our raw footage. So that's where our clients can upload all of their raw footage. And then we provide them that draft and then they have that final files. And final files would include YouTube content or Reels or TikToks or whatever additional assets they're having with those videos, as well as their thumbnails. Now, for me, I keep a lot of my content organized here in Asana, So when we come into anyone of these videos, we have quick access to what we need. So, for example, if we go to this particular video, actually I'm going to go to this one because I think we have more available. We keep a lot of links right here for quick access. So if we go to this Google Drive folder, again, there's all my raw footage, there is my script, there are the screenshots that I wanted to include. We have our final file here and we have my reels that I created here as well. But if you go into our Asana, all of this stuff is in here too. And so not only are our thumbnails and our reels here, but we also have our Pinterest images too, a link to our blog post that is associated with this. And the other thing that is included here as well is our content doc from our content writing team that we can go in here and easily access all the content our content team creates for us from one video. So from social posts to our email newsletter to our blog, we keep everything organized right here inside of Asana for each video. Another habit that I think is essential to getting consistent here on YouTube is mapping out every step it takes you to get a video live on YouTube. So what are all the steps that you go through? From title ideation, thumbnail ideation, scripting, real scripts, setup, what are those steps? So what I found myself doing is every time I needed to shoot a video, I was writing like a checklist on a post it note and that takes time. Whereas instead I just created an asana template card and it has a list of like 40 things that I do for every single video. So I can just go right into what video I want to do and see where I'm at and what needs to be checked off. So again, I can jump right into where I left off instead of spending time thinking about, did I do that? Did I do that? Where was I at? I filmed that. It keeps me organized so that I can stay consistent and stop wasting so much time. So when I'm talking about a templated checklist for every single video I create, this is what I'm talking about. It is right here in my template. And like I said, There are over 46 checkpoints that I do to remind myself of what needs to be done for each video. So I'm not constantly writing a checklist, doing it over and over again. You can see I've also broken it down into categories from prerecord, which would happen on a Tuesday, to recording, that would happen on a Wednesday. And then I have a video editor that helps with editing. And again, you can see all the different tasks that we have to utilize each YouTube video to make sure we're maximizing the content that I'm creating with my YouTube content. So when I have a video idea, all I'm going to do is I'm going to come up here, I'm going to duplicate tasks, just put my idea in here, and all of those checklists will populate in that idea so I can continue working on it and to ensure I'm getting every single step of that video done. Now, if you would like to have somebody work alongside of you as you not only build out your YouTube channel, but build out your YouTube habits and your processes, plus help you build out a strategy, get feedback on content, ideas, video feedback, thumbnail feedback, and everything else that goes into building a YouTube channel, I'm hosting for the first time ever, a six month YouTube accelerator coaching program. It's going to be six months where you are going to get access to me and my team of YouTube strategists. And our goal is within the first 90 days to get your YouTube channel up and running. Driving you leads so you can see as quick as possible results. Then the second half of the accelerator, we are going to be helping you read your analytics, tweaking your content, tweaking your strategy so that you can see your results on YouTube. Snowball. Now this program is going to be very high touch. We're going to be hosting this entire program inside of Slack. So you can send me messages, you can send our strategist messages. So we can only take so many clients in this round of our YouTube accelerator. If you know you want to have a YouTube channel up and running in 90 days generating you leads and sales to your business, go to trina little.com forward/apply and submit your application. Now we're looking for people who are serious about getting started on YouTube that they want to have a YouTube channel. They're going to do the work to get it up and running in the next 90 days. Once you submit that application, we will be in contact with you for the next steps. Like I said, there are limited spots. It is going to be a first come, first serve basis. So the sooner you get your application in, the higher you are on the list. When we look at our applicants, there is one more habit that I think is essential if you want to be consistent on YouTube and it's taking time off. And yeah, yes, you can skip an upload, you can take a week off, you can take a few weeks off. And I think that is so important because for me, I found if I just keep creating content, even though I'm not feeling motivated or exciting about content, my content sucks. And so what creating a YouTube strategy does for you is has videos actually working for you, even if you need to take time off or you could batch videos out in advance so you can take time off. In fact, I recently just did that last month, month when we went on vacation for two weeks to the beach. And while I was on vacation, I had four people reach out to me about wanting to work with my agency because of the content that I already had on YouTube that was working its magic for me. Other habits that I've incorporated to allow me to stay consistent on YouTube and not be like so 100% overwhelmed with YouTube as I started reading again. And I don't read business books. These are all fiction and romance and thrillers. And then I also encourage you as a habit to watch other YouTube videos, whether it's people in your niche or people outside of your niche, because you can get inspired and think about different ways to not only create content or the structure of your content, but you can get inspired for title ideas, thumbnail ideas. And I do think it's important. If you are going to have a YouTube channel, you need to know what's going on on YouTube. What is working on YouTube? What are other creators doing on YouTube to continue to inspire your content and make your content better? If you still aren't sure if YouTube is the spot you should be focusing your content creation energy on, check out this video. How a YouTube strategy will grow your online business Now.