A Day 4 lesson from Trena Little's 'Launch Your Channel' challenge focused on tech, equipment, filming, and editing routines for entrepreneurs starting YouTube channels. Trena emphasizes starting with existing devices (phone/back camera), shares her experience with DSLR complexity, recommends the Canon G7X as a compact 1080p starter camera (~$600), discusses audio options (built-in camera mic vs. Blue Yeti and lapel mics), and outlines a workflow for syncing separately recorded audio using a clap spike.
Hey, guys, and welcome to day four of the launch your Channel challenge. My name is Trena Little, and I'm a video content and YouTube strategist. So I help online entrepreneurs come up with a video content strategy that works for them and their business because we all have unique personalities and unique businesses, so we all need to have a unique strategy for ourselves. So today we're jumping into day four. If you're new, we we've already gone through three days of content on how to launch a channel for your business. So today we're talking specifically about tech, equipment and filming and editing and the whole routine you need to get into to creating video content. So let me just know that you're here. Give this video a thumbs up so that I know that you're excited for day four already. And in the comments below, let me know where you're watching from. We've had people from all, all over the world during this challenge. South Africa, Chicago. I think we had somebody from Finland. I think so. All over the world. It's been amazing. So let me know in the comment section where you're watching from. I'm going to jump right into the content because I'm kind of doing double duty today. I'm going to also be going live on my business page right after this. So we're going to get through this as quick as possible, but making sure all of your questions are answered. So first, I'm going to start out with the camera. So I suggest that you really start out with what you have. Wow. We got everybody chiming in. We have Montreal, Cleveland, Texas, Florida, South Africa, Vancouver, another South Africa. Thank you all so much for being here. You guys are amazing. I love all of you here. It's been great getting to know you here and in the Facebook group as well. Okay, so back to equipment. Sorry I get so distracted by the comments over here. You guys are awesome. And there's so many comments. So, okay, equipment. Start with what you have. If you have a DSLR camera, that's great. Use it. But if you don't, don't feel like you have to go out and buy a DSLR camera. I actually tried a DSLR camera at the very beginning. I borrowed my mom's camera and I didn't like it because there's so much that goes into a DSLR camera to film video. Not only does it need the capability to film video, but you need to make sure it's in focus. So sometimes you need to have a special lens for it to look well on video. So don't worry about having to invest in a big camera. I started out using my iPhone. If you have an iPhone or if you have a Samsung or whatever phone you have, start out with that. So I was making sure you're using the back facing camera and not the selfie camera because the back facing camera has higher quality. And so you really want to film with that camera as opposed to the selfie camera because the selfie camera is going to get more grainy. I did invest in a camera and it's this one right here. It's the Canon G7X. And the reason why I like this one is because it pops up and you can see yourself like right here. Let me just see. You can see yourself. I can know that I'm in focus. And I like this one also because it is very compact. Not only do I use it for videos for business, but family stuff. I can throw it in my purse, take it to like the zoo or the park, grab pictures of my kids. So it's really kind of dual purpose and it has great quality. It has HD 1080p. That's a great starter camera and it's usually around $600 on Amazon. Like I said, no additional lenses or that type of stuff. And as far as audio on that camera, it's okay. The mic on it is okay. It's something you could get away with for a little bit in the beginning. As long as everything else is quiet in your video and your atmosphere that you're filming in, you could away with using the mic on the camera I did when I first started using it. It does have a little more of a tingy sound than say using a blue Yeti, which is what I have right here, which I use for live and I also use for all of my videos as well. And how I use that microphone is I have it plugged into my computer. So I will record a voice recording and then I will go over to my camera, press play and then I will clap. And so then it makes a spike in the audio for the video file as well as the audio file. And then I sync those together in the editing process. The blue Yeti just has a clearer sound to it and the audio, it's just crisper. And I use that. I do, I think the editing check. The equipment checklist that I sent you today also has a very affordable lapel mic. And a lapel mic just means it clips onto your, your shirt. And it's such a good quality lapel mic that you can actually clip it to the bottom of your shirt, so it's not in your screen or in your shot.
