How To Build Your Brand - Creating Authority Content

You really want to build your authority and become that go to person in your niche. But how exactly do you go about doing that? You've been on social media, you've been blogging, but it just doesn't seem to be helping. You're not getting those podcast interviews or featured in online articles. So what can you do? Today I'm going to give you three tips on how you can really start to boost your authority and become that leader in your industry. Hey guys, welcome back to another episode of Just the Tips with Trena where I provide online entrepreneurs tips and tricks on how to create a video content strategy that works for them and their business. If you aren't subscribed to this channel yet, make sure you go ahead and hit that red subscribe button down below. By subscribing to this channel, you will just be notified every time I upload a new video. As I said, today we're going to be talking about building your authority. The first thing you're going to need to build your authority is you need to know your stuff. If you are talking about Instagram or social media, you need to know your stuff. You need to be well versed in it, you need to be able to teach people about it, you need to be confident in what you're teaching, and you just need to know what's going on in that industry. If you don't have that authority and you're just kind of winging it, people are going to notice. But if you can openly talk freely about social media and how to use it for business and how to grow your business through social media and you can do that openly, people are going to see that, notice it, and they're going to realize, okay, this chick or this gentleman knows his stuff. By knowing your stuff, you're going to leverage yourself as a leader and you're ultimately going to become a go to person in that niche. When people need some more information about social media and using it in their business, the second thing that you'll want to do is start creating video content. Why? Well, video content is so much more memorable when, when people see you on video, they are able to instantly connect with you. It's like they're hearing you talk in person even though it's on video. And they can see if you are comfortable talking about your niche because you can't really fake it on video. I mean, maybe you could if you were a really good actor, like Oscar worthy acting, but you can't really fake your authority in a niche if you don't have it on video. When you're creating this video content, if you want it to build your authority, you need to really make sure it's shareable and unique. So make sure you talk about something that people want to know or something that people find really interesting. That's really going to help them because the more unique it is, the more they're going to share it out and the more people are going to see of you and start remembering you. And finally, the third way to really grow your authority online is to start guest posting. Reach out to podcasts. The Speak on podcast. This is really a great way not only to get you exposed to a new audience, but it also allows that audience to really hear and see what it is that you have to offer. If you are giving amazing content and amazing tips on these podcasts or on these guest blog posts, people are going to see that you're legit and you're really going to start to build your authority and more and more people are going to come to you with when they have questions or when they need to buy something specifically in your niche. Not only are you going to really start to build your authority, but other places like media outlets are going to start noticing you if you're popping up in guest blog posts or podcasts and they're going to reach out to you. And we know how great it can be if you are featured in any kind of media post, right? So those are three easy ways you can start building your authority in your niche. If you want to start using video content for more in your business, I currently have my course Open Video for Beginners that teaches you everything you need to know on how to use video content, from equipment to script writing, all the way up to how to use YouTube for your business. I'll put the link down in the description box below so that you can go check that out. I want to know what do you struggle with when it comes to building your authority? Do you struggle with finding podcasts to reach out to? Do you struggle with finding guest blog posting opportunities? Let me know what it is that you struggle with down in the comments below. If you have followers or business friends, do you think this video would be really helpful? Make sure you go ahead and share this video on social media. All those buttons down below will link this video straight to your social media account, whether that's Pinterest or Facebook. And if you want more behind the scenes tips and tricks for me, make sure you go ahead and check me out on social media. I will link those right up here. And as always guys, thank you so much for watching. I really appreciate the time you take to watch these videos. And I will see you next week. Bye. Get pumped, get pumped. Get pumped. Cause I'm tired. Get pumped. Cause I'm tired. Get pumped.