A tutorial on building a content strategy that aligns with your business goals. The speaker walks through planning video calendars, generating content ideas, and scheduling posts to keep your strategy organized and on track.
I know video content can seem like a huge project to take on, and it might scare you a little bit to think about everything that needs to go in to creating video content. But today I wanted to share with you how exactly I plan my video content and how I create a video content calendar to really make sure all of my messages are targeted to my ultimate business goals and strategies. Hey guys, welcome back to another episode of Just the Tips with Trina where I provide online entrepreneurs tips and tricks on how to create a video content strategy that works for them and their business. If you aren't subscribed to my channel yet, make sure you do so by clicking this red subscribe button. That way you'll be notified every single time I post a new video giving you more tips and tricks. And while you're doing that, you could also check me out on social media. I'll post them all up here doing behind the scenes extra tips, extra tricks just to really make sure you're successful with your video content. So to make video content creation a lot easier, you need to have an ultimate goal. So you need to think about what is your six month plan or your 12 month plan? Do you have any big launches coming up? Do you have any big collaborations? Maybe you're featured on a podcast or what are your big goals for the upcoming months? You want to get these big dates written down so that you can really craft your content around these dates because you want to lead people into these big projects or these launches prepared to buy what it is that you're selling. You can't just create content on a whim. I know this from experience. When I first started out this channel I just came up with videos. But then I realized there needs to be a strategy to all of this. I need to have my videos relating to my newsletters that week, relating to my blog, content relating to my social media content relating to my ultimate business goal. It all has to fit together like one big giant puzzle piece. So what I do to plan my content is I get all those big dates written down first on a notebook piece of paper and then I start coming up with ideas around those big ideas. Maybe these are frequently asked questions that I get through email or on social media, or they are the topics that I've researched in advance on YouTube or on Google to what people are really wanting to find more information out about. So then I will take a blank sheet of a calendar here because I don't want to mess up my actual planner. This is my practice sheet because I will erase things, shift things around as I need it to. So I'll get all my content titles written down on this piece of calendar paper. And again, I'm making sure that my video posts relate to my newsletters and they relate to my social media posts so they all go together. Once I have a pretty strategic plan for the month and I'll try to do two to three months in advance because you want to build anticipation for any big thing that you have going on. So once I have my strategy planned out on that paper, then I will make it more concrete. And how do I make it more concrete? By putting it in my planner. So I do not like to put anything in here. If I have to erase it, white it out. This is like the Bible. It needs to be set in stone when I put it in here. So I use post its or that notebook paper to really craft out where my content's going, what weeks to get to my ultimate goal that I'm really promoting. Just to recap how exactly I plan out my video content is I will write down all the big things I have coming up in the near future, whether it's six months or a year. I'm actually focusing right now creating my 2017 strategy. I've written down all my goals and all of my big things I have going on in 2017. Then I start creating content based around those big dates so that I can build anticipation and lead my audience and my viewers into my big launches. I come up with my content ideas by either getting them from frequently asked questions from you guys who send them in through email or on social media, or I research them on YouTube to see what are some big keywords that are being searched a lot. What are the questions that people Want answered from YouTube or on Google? So that is my ultimate content strategy plan. How I plan out my content, my content calendar, all of that stuff. So I want to know from you, how do you plan out your content? Do you have a content calendar? Let's talk content strategy down below. If you found this video helpful and you know some of your friends or your business besties would really enjoy this content, make sure you share it on social media. Those links are right down below. Twitter, Pinterest, wherever. As always, you guys, thank you so much for watching. I appreciate you taking the time out of your day to watch my videos and I'll see you next time. Bye.
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