This is a YouTube video titled "How To Grow Your Business FAST" created on April 22, 2016. The content features Callie introducing a business tip segment called "Just the Tips with Trena," where she discusses the importance of video content for building brand awareness, likability, and trust. The video also includes a mention of a Twitter chat hosted by Callie to help grow business engagement. The format is a monologue with Callie as the sole speaker, providing actionable business advice.
Hey guys and welcome to Just the Tips with Trena where I provide you a 1 minute business tip that you can take action on today while I sip on some coffee or wine and I'm starting my weekend out right now with my glass of wine. Today I want to share with you why video content is so important to your business strategy. If you'd like to read the blog post instead, make sure you click up here. I'll link to the blog post over on my website. Video can build your brand's know, like and trust factor, which is essential when you're trying to get them to follow you or buy what you're selling. Video gives people the opportunity to get to know you and see what you're all about. By showing your personality or your company's personality, people are much more likely to want to get to know more about you. The next important factor is like, let's face it, people aren't going to buy from you if they don't like you. A great way to build this like factor with video is to give people a sneak peek into your life or a behind the scenes look into your business. It will humanize you or your brand and it will make people more willing to like you. And don't forget to engage with them. Whether it's down in the YouTube comments section, over on Instagram or on Twitter, make sure you're interacting with your followers. This is so important when you're trying to get people to like you or your brand. And finally, trust. No one is going to fork over money to someone they don't trust. Having that trust is what gets people to actually want to work with you. They know you're not going to rip them off. Video is a great way to build this trust by providing client testimonials. When you can get your clients on a video telling people how great it is to work with you, this can really skyrocket your trust. What are some of your favorite ways to build your know, like and trust factor with your audience? Let me know down in the comment section below if you found this video helpful. Make sure you give it a thumbs up and you subscribe to my channel. Also, show some love and share this video on your favorite social media. As always, thanks for watching. Bye. I'm going to show you a little more of what I've been working on today in just a little bit, so make sure you stay tuned to find out. Today's tip is all about growing your business with Twitter by participating in Twitter chats. I've asked my friend Callie who runs the Twitter Chat Creative Coffee Chat every Monday night at 8pm EST to give you her one minute tip on using Twitter chats to grow your business.